The First Art Newspaper on the Net   Established in 1996 United States Saturday, October 22, 2016

Laver: A new brand of laverbread aimed at the young, metropolitan consumer launched in Cardiff
Kelp! (the escape) - Dan Rees.
CARDIFF.- Kelp - a new art exhibition which opened at National Museum Cardiff on 9 June 2013, sees Welsh laverbread re-branded and repackaged for the modern, health conscious consumer.

Kelp is the latest exhibition by Swansea-born artist Dan Rees, which has been developed from his own love of the seaweed-based food – a product that he regularly gets sent from Wales to his studio in Berlin.

Seaweed has been used in Asia as a food staple for thousands of years. High in protein and packed full of vitamins, consumers in the west are becoming increasingly aware of its claim to be the new superfood. Yet Dan Rees believes Welsh laverbread remains a niche food, promoted and consumed as a ‘heritage’ product or a culinary novelty.

In Kelp, the artist challenges this narrow categorisation by using the tool of advertising to launch a new brand of laverbread for a young, stylish, metropolitan consumer. Using a wide range of media – from packaging design to photography – Dan Rees positions laverbread at the vanguard of a new, green food revolution.

“I am interested in looking at the preconceptions about the identity of Wales and the idea that being Celtic is somehow traditional,” said Dan Rees. “The same product (seaweed) is marketed and sold in Japan and is seen as almost futuristic.”

Dan Rees was born in Swansea in 1982. He studied at Camberwell College of Art, London (2001-2004) and the Städelschule, Frankfurt am Main (2007-2009). Recent solo exhibitions include Gravel Master, Goss-Michael Foundation, Dallas (2013); Merthyr Rising, New Galerie, Paris (2012); and Cryogenic Blue, T293, Naples (2011). Dan Rees lives and works in Berlin.

Laverbread - Welsh caviar? For centuries, communities living close to the Welsh coast have taken advantage of the source of food available to them on the beach or coastal rocks. Laverbread, also known as bara lawr, llafan or menyn y môr, was prepared as a commercial product by Glamorgan families, and was sold along with the cockles on the market stalls. At one time, these two items were prepared and sold strictly by low-income families. Eventually their marketing was developed into commercial enterprises of considerable importance. Today laverbread, often called Welsh caviar, has found its way on to delicatessen counters and is offered as an hors d'œuvre in first-class restaurants.

Today's News

June 16, 2013

Le Grand Atelier du Midi: Exhibition in Marseille presents over 200 masterpieces

Montreal Museum of Fine Arts opens exhibition of works by American artist Dale Chihuly

Horst Antes' first major one-man exhibition of paintings in nearly two decades opens at Martin-Gropius-Bau

Sotheby's to offer landmark masterworks in its Contemporary Art Evening Auction

Senegalese sculptor Ousmane Sow in last French show before Senegal homecoming

The Hammer Museum is only West Coast venue for the major retrospective Richard Artschwager!

"The Crossroads of Memory: Carroll Cloar and the American South" opens at the Brooks Museum

New York's Museum of Modern Art establishes the Department of Prints and Drawings

Three new exhibitions at The Noguchi Museum reveal aspects of Isamu Noguchi's creative process

Smithsonian American Art Museum selects winner for Renwick Gallery Grand Salon design competition

Tiancheng International's Jewellery and Jadeite Spring Auction 2013 totalled HK$287 million

Raqib Shaw's first exhibition in the Czech Republic opens at Galerie Rudolfinum

Hôtel des Ventes to offer a unique collection of 16th to 19th century scientific instruments and books

VOLTA9: Quiet halls, but strong sales speak volumes

National Gallery of Australia releases statement on the purchase of works of art from Mr. Subhash Kapoor

Bainbridge Island Museum of Art opens; Exhibits and programs will focus on art of the Puget Sound Region

Sensuous Steel: Art Deco Automobiles opens at the Frist Center for the Visual Arts

43 Inverness Street opens solo exhibition of work by Ben Nathan

Laver: A new brand of laverbread aimed at the young, metropolitan consumer launched in Cardiff

Voice of the Unseen: Chinese independent art 1979-today on view in Venice

Most Popular Last Seven Days

1.- New light shines on Sandro Botticelli masterpieces at Florence's Uffizi Gallery

2.- Cincinnati Art Museum's Van Gogh exhibition brings guests Into the Undergrowth

3.- Degas retrospective debuts in the U.S. at the Museum of Fine Arts, Houston

4.- Special exhibition features large-scale photography by Richard Mosse & Edward Burtynsky

5.- Nobel panel gives up knockin' on Dylan's door

6.- An unprecedented, international-loan exhibition of works by Claude Monet is at the Kimbell Art Museum this fall

7.- Exhibition at the Ny Carlsberg Glyptotek explores Rousseau's landscapes

8.- Yoko Ono unveils her first permanent US art installation

9.- ArtReview's annual Power 100 names Hans Ulrich Obrist as the artworld's most powerful figure

10.- British artist David Hockney makes a splash at Frankfurt fair with 2,000-euro book

Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .


Ignacio Villarreal
Editor & Publisher:Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Ramírez

Royalville Communications, Inc
Founder's Site. The most varied versions
of this beautiful prayer.
to a Mexican poet.

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful