The First Art Newspaper on the Net Established in 1996 United States Saturday, December 20, 2014


Laver: A new brand of laverbread aimed at the young, metropolitan consumer launched in Cardiff
Kelp! (the escape) - Dan Rees.
CARDIFF.- Kelp - a new art exhibition which opened at National Museum Cardiff on 9 June 2013, sees Welsh laverbread re-branded and repackaged for the modern, health conscious consumer.

Kelp is the latest exhibition by Swansea-born artist Dan Rees, which has been developed from his own love of the seaweed-based food – a product that he regularly gets sent from Wales to his studio in Berlin.

Seaweed has been used in Asia as a food staple for thousands of years. High in protein and packed full of vitamins, consumers in the west are becoming increasingly aware of its claim to be the new superfood. Yet Dan Rees believes Welsh laverbread remains a niche food, promoted and consumed as a ‘heritage’ product or a culinary novelty.

In Kelp, the artist challenges this narrow categorisation by using the tool of advertising to launch a new brand of laverbread for a young, stylish, metropolitan consumer. Using a wide range of media – from packaging design to photography – Dan Rees positions laverbread at the vanguard of a new, green food revolution.

“I am interested in looking at the preconceptions about the identity of Wales and the idea that being Celtic is somehow traditional,” said Dan Rees. “The same product (seaweed) is marketed and sold in Japan and is seen as almost futuristic.”

Dan Rees was born in Swansea in 1982. He studied at Camberwell College of Art, London (2001-2004) and the Städelschule, Frankfurt am Main (2007-2009). Recent solo exhibitions include Gravel Master, Goss-Michael Foundation, Dallas (2013); Merthyr Rising, New Galerie, Paris (2012); and Cryogenic Blue, T293, Naples (2011). Dan Rees lives and works in Berlin.

Laverbread - Welsh caviar? For centuries, communities living close to the Welsh coast have taken advantage of the source of food available to them on the beach or coastal rocks. Laverbread, also known as bara lawr, llafan or menyn y môr, was prepared as a commercial product by Glamorgan families, and was sold along with the cockles on the market stalls. At one time, these two items were prepared and sold strictly by low-income families. Eventually their marketing was developed into commercial enterprises of considerable importance. Today laverbread, often called Welsh caviar, has found its way on to delicatessen counters and is offered as an hors d'œuvre in first-class restaurants.







Today's News

June 16, 2013

Le Grand Atelier du Midi: Exhibition in Marseille presents over 200 masterpieces

Montreal Museum of Fine Arts opens exhibition of works by American artist Dale Chihuly

Horst Antes' first major one-man exhibition of paintings in nearly two decades opens at Martin-Gropius-Bau

Sotheby's to offer landmark masterworks in its Contemporary Art Evening Auction

Senegalese sculptor Ousmane Sow in last French show before Senegal homecoming

The Hammer Museum is only West Coast venue for the major retrospective Richard Artschwager!

"The Crossroads of Memory: Carroll Cloar and the American South" opens at the Brooks Museum

New York's Museum of Modern Art establishes the Department of Prints and Drawings

Three new exhibitions at The Noguchi Museum reveal aspects of Isamu Noguchi's creative process

Smithsonian American Art Museum selects winner for Renwick Gallery Grand Salon design competition

Tiancheng International's Jewellery and Jadeite Spring Auction 2013 totalled HK$287 million

Raqib Shaw's first exhibition in the Czech Republic opens at Galerie Rudolfinum

Hôtel des Ventes to offer a unique collection of 16th to 19th century scientific instruments and books

VOLTA9: Quiet halls, but strong sales speak volumes

National Gallery of Australia releases statement on the purchase of works of art from Mr. Subhash Kapoor

Bainbridge Island Museum of Art opens; Exhibits and programs will focus on art of the Puget Sound Region

Sensuous Steel: Art Deco Automobiles opens at the Frist Center for the Visual Arts

43 Inverness Street opens solo exhibition of work by Ben Nathan

Laver: A new brand of laverbread aimed at the young, metropolitan consumer launched in Cardiff

Voice of the Unseen: Chinese independent art 1979-today on view in Venice

Most Popular Last Seven Days



1.- Colossal statue of Amenhotep III unveiled on the west bank of the Nile in Egypt

2.- British royals crown New York visit with gala dinner

3.- Missing artwork rediscovered in "Stuart Little" sells for over 200,000 euros at auction

4.- Rossetti's Venus Verticordia soars at Sotheby's in London to sell for £2.88 million

5.- Russian magnate buys, then returns Nobel prize to American geneticist James Watson

6.- Egyptian Museum unveils four newly renovated halls of the famed Tutankhamun gallery

7.- 'The Secret of Dresden: From Rembrandt to Canaletto' on view at the Groninger Museum

8.- Cooper Hewitt Smithsonian Design Museum reopens after three-year renovation

9.- More than 200 queries about works by possible heirs received on Nazi-era art hoard

10.- Attorney, artist and filmmaker reflects on the seven lessons learned at 2014 Art Basel Miami Beach



Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 

Founder:
Ignacio Villarreal
Editor & Publisher: Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Ramírez - Marketing: Carla Gutiérrez
Special Contributor: Liz Gangemi - Special Advisor: Carlos Amador
Contributing Editor: Carolina Farias

Royalville Communications, Inc
produces:

ignaciovillarreal.org theavemaria.org juncodelavega.org facundocabral-elfinal.org
Founder's Site. The most varied versions
of this beautiful prayer.
Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site