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Janet Rady to hold inaugural auction of Middle Eastern Contemporary art at the Auction Room this summer
Mohannad Orabi, 'Self Portrait', Mixed Media on Canvas, 200 X 150 cm. ©The artist. Courtesy: The Auction Room.

LONDON.- The Auction Room, the UK's only exclusively online fine art auction house which launched last month, will hold their inaugural sale of Middle Eastern Contemporary Art on June 24 2013 with a London exhibition - offering collectors in the capital the exclusive opportunity to view the works in person before being offered on the international internet auction platform.

The auction will include paintings, photographs and sculpture at all price points from young emerging artists to established, sought-after names in the art world. Key works by artists such as Ahmed Alsoudani, Ghada Amer, Ali Banisadr, Mohamed Ehsai, Mona Hatoum, Youssef Nabil and Shirin Neshat will be offered.

Specialist in charge of the sale is Janet Rady, the gallery director, curator and art advisor who brings over 25 years of experience of the international art market to The Auction Room.

Based between London and the United Arab Emirates, for the past six years Janet Rady has represented a wide range of cutting edge contemporary Arab and Iranian artists, as well as international artists whose work references the Middle East.

"Contemporary Middle Eastern art has, in the last few years witnessed one of the fastest growing markets of the art world" she said. "In less than a decade, interest in this area has expanded exponentially from a position of a handful of isolated galleries and individual artists operating in the region to international auction houses holding regular dedicated sales."

"With the current strength of the market, I am thrilled to be holding the first auction of Contemporary Middle Eastern Art at The Auction Room".

The Auction Room, the UK's only exclusively on-line auction house, was founded by George Bailey and Lucinda Blythe, using the benefit of their combined 50 years of working at Sotheby's. The Auction Room site features the best elements of the traditional auction experience, enhanced by a unique and exciting online browsing and bidding process.

George Bailey said: "The Auction Room has a mission to provide the best possible full service auction experience to its clients. By combining cutting-edge technology with our knowledge of the traditional auction market, we are confident we can provide a new and exciting platform for specialist auction sales."

He added "We will deliver real value to our clients through our ability to offer shorter auction deadlines, competitive fees, faster settlement dates, and an efficient after-auction service. We are delighted to be holding our first auction of Middle Eastern Contemporary Art, and we look forward promoting and exhibiting these vibrant and fascinating works in London."

In addition to Middle Eastern Contemporary Art, The Auction Room, which is based at 25 Dover Street, London W1, will offer sales in a further five specialist categories: Jewellery (specialist in charge Simon Cooper); Watches and Wristwatches (Emma Reeves); Silver and Objects of Vertu (Claire Grindey); Stamps (Richard Ashton); Chinese Ceramics and Works of Art (Konstanze Knittler).

George Bailey will specialise in client liaison, advising on collections and single owner sales. The online sale system is particularly adaptable for clients who want to sell middle market collections.

All lots will be available for public view before the auction and prospective bidders will also be able to view each lot on line, by scrolling through each fully illustrated catalogues, available for browsing on the site for at least two weeks before the advertised sale date. Buyers will also have the reassurance of a guarantee of authenticity for purchases made at The Auction Room.

The auction of Middle Eastern Contemporary Art will be held on June 24 2013, with pre-sale viewing to be held in Mayfair from 22 to 24 June.

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