NEW YORK, NY.- Fab.com
announced its collaboration with The Andy Warhol Foundation for the Visual Arts to introduce a foam Andy Warhol Brillo Box pouf, created by Quinze & Milan.
Exclusive to Fab.com, these foam stools will be unveiled at MOST in Milan, April 914, 2013. This first edition is available for pre-sale on March 5, 2013 on Fab.com.
The original Warhol Brillo Box sculptures from 1964 that altered western art, popularizing the ubiquitous and commercial, have now come full circle as inspiration for utilitarian objects destined to become design classics. Each is made of Quinze & Milans patented high density QM FOAM and screen-printed with the iconic Brillo logo.
Fabs discerning eye, democratic approach to design and love of art make them the ideal partner for this project and echo Warhols philosophy, best summed up by his own words, Pop Art is for everyone, states Michael Hermann, The Andy Warhol Foundations Director of Licensing. It is this democracy of design and connection with the worlds leading artists and designers that attracts millions to Fab.com
Bradford Shellhammer, Founder and Chief Design Officer of Fab: Andy Warhols philosophy provides much inspiration at Fab. Quinze & Milan are trusted partners who make designs that make people smile. So it goes without saying that Fab is immensely proud to be the launch partner for a project that takes our wildest dreams about what design can be and makes them a reality. With the Andy Warhol Brillo Box pouf, Quinze & Milan merges innovation and function with an artistic masterpiece, and makes it accessible to everyone. It brings a cultural icon back to the spotlight in a user-friendly form.
Tom DeGres, CEO, Quinze & Milan: For Quinze & Milan to be involved in such a prestigious project is both an honor and a showcase for our proprietary technology. The involvement and commitment towards the quality and integrity of this design from all the parties involved, show that we all share the same respect and passion for Andy Warhols oeuvre.
Fabs mission is to help people better their lives with design. Millions of people around the world use Fab to discover everyday design products at great prices, to connect with the worlds most exciting designers, and to share their favorite design inspirations. Smile, youre designed to.
Fab is the fastest growing E-commerce company on the planet, now serving 11 million members across 26 countries. Fab grew revenues by more than 500% in 2012, one-third of which comes from users of the Fab mobile apps for iPad, iPhone, and Android devices. In February 2012 Fab was named the #5 most innovative company in the World by Fast Company.
Fab won the award for Best E-Commerce Company of The Year by TechCrunch in 2012 and 2011. Fab was founded in 2011 by Jason Goldberg (CEO), Bradford Shellhammer (Chief Design Officer) and Nishith Shah (Chief Technology Officer). Fab has more than 600 employees worldwide, with offices in New York City, Berlin, and Pune, India.