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Bernar Venet invited by Bugatti to create a work of art on view at the Rubell Family Collection
Bugatti Grand Sport Venet, artist: Bernar Venet © 2012 Copyright Bugatti.
MIAMI, FL.- Bugatti and the Rubell Family Collection announce the exhibition of artist Bernar Venet’s artistic interpretation of the supercar-maker’s Grand Sport at the Rubell Family Collection, December 5–9, 2012 during Art Basel Miami Beach.

What other object of the 20th and 21st centuries is charged with as much significance and has been cited, adapted and interpreted by artists as often as the car? How has this myth evolved through the course of time and what is the significance currently held by the design of an object considered the fastest and most expensive car in the world?

Artist Bernar Venet took on this challenge with the Grand Sport by Bugatti. Through a congenial synthesis of artistic concept and technical possibilities, Venet has created an object that integrates the symbol of speed with a fascinating, painterly exterior and an interior that alludes to haute couture.

Bernar Venet remarks, "A Bugatti is already a work of art in itself, one that transports both its beholder and its driver into new dimensions of reality. I realized how I could translate my passion for mathematical equations and scientific treatises into three-dimensional form. My works are usually self-referential. So I found the idea of translating the equations of the Bugatti engineers onto the bodywork of the car very appealing. It was, so to speak, a logical conclusion and a new challenge in terms of the specific form of collaboration and implementation. To me, the result is also exceptional when measured by artistic standards and bestows the object with a mythical character."

The artistic avant-gardes of the first half of the twentieth century found inspiration in the car as an object of desire; they depicted it in drawings, paintings and sculptures that projected absolute speed as their point of orientation. In the 1970’s, the car served as an unconventional canvas for many artists, such as Robert Rauschenberg, Roy Lichtenstein and Andy Warhol, who painted what became known as ―art cars‖. This practice continued to be embraced in the 1980s.

Since the 1990s, international artists have concentrated on exploring the shifting cultural historical significance of the car. This has resulted in sculptural and conceptual responses such as those by Erwin Wurm, Gabriel Orozco, Christoph Keller, Olafur Eliasson and Damian Ortega, which tend to contextualize the car as a paradigm for the acute social and cultural changes of a globalized world.

Bernar Venet´s approach is radically different from these movements and artworks, which pursued more or less conventional solutions in both their figurative and abstract variants. Venet has recorded mathematical formulas calculating the enormous power of the Bugatti engine on the car itself—in keeping with his artistic credo of renouncing every reference to the external world and developing an autonomous idiom. Ultimately, the artist is striving to express his interpretation of the Grand Sport as a tribute to the genius of technology and to the extraordinary craftsmanship behind the fine art of German engineering.

In his 2012 artistic adaptation and exploration of the Bugatti Grand Sport, Bernar Venet has combined image and object to highlight the fascination with this model’s absolute beauty and speed.

His work unites a conceptual approach and sculptural craft on equal footing. In this work for Bugatti, Venet links the Pop artists’ claim to the car as a canvas with the utilization of every technical and aesthetic means available for designing the fastest and costliest car in the world today. Venet incorporates signs taken from the realm of production into his visual idiom and creates a total work of art that harmonizes object and outer surface, interior and exterior, and evokes the exhilarating speed of the Bugatti Grand Sport.

Achim Anscheidt, Chief Designer at Bugatti, states, "Our collaboration with Bernar Venet, one of the most demanding artists of our time, has led to creative impulses and inspiration that will continue to motivate us in the fields of concept and design. We are pleased that this collaboration has resulted in the creation of a significant, collectible work of art. The self-image of the Bugatti brand derives from an artistic identity that unites sketch, drawing, technical planning and realization into an intermedial whole. Bernar Venet doubly honors our brand by making reference to the technical formulae of our engineers without fully revealing their secrets. It is an homage to the principle of dialogue and to the human capacity to question and redefine established boundaries. Venet is always focused on the essentials and so is Bugatti."

The Rubells have a long history with the artist, and Mera Rubell notes, ―Our friendship with Bernar Venet began in the mid-1970s. Our young families bonded over dinners and great conversations in his SoHo loft. The children played and the adults engaged in endless talk about contemporary art.

Don [Rubell] and Bernar have always shared an obsession with the beauty and complexities of mathematics. When we met Bernar he was already an accomplished artist and a very intuitive collector of emerging art. We benefitted from his generous insight into the artist’s perspective and his artwork has been part of our collection since the 1970s. Bernar’s life-long, signature obsession with mathematical formulas has found a ready-made canvas on the Bugatti, which is both original and dynamic. We’re proud to present the Venet/Bugatti collaboration at our Foundation’s museum.‖

Bugatti | Bernar Venet | Art Basel Miami Beach | Rubell Family Collection |




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