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Exhibition at LABoral traces a historical path through the most important music videos
Chris Cunningham, Madonna. Frozen, 1998. Warner Music Group.
GIJON, SPAIN.- From 3rd July LABoral is showing eCLIPSe, an exhibition engaging on a journey through the creative world of music videos with a selection of the 50 videos which, throughout history, are considered to be crucial for an understanding of a discipline that has been consolidated as both a form of artistic expression in itself and as an intersection between the visual arts and cultural industries.

The year 1975 is considered to be a pivotal moment in the history of music. The group Queen released the single Bohemian Rhapsody, accompanied by what was probably the first video in history aware of its status as a medium. Years later, in 1983, Michael Jackson and his legendary Thriller paved the way for the video as a concept and as industry support for music publishing. Since then, and initially thanks to the television channel MTV which required every single released by record labels to be illustrated with audiovisual backing, video clips have earned undisputed respect.

The video as a form of artistic expression is included in visual arts and, in some cases even viewed as avant-garde, although the functions it serves as a music video - namely that of promoting a song, group or singer – ought not to be forgotten. Many of the advances in the visual production of the most widely respected arts, such as film, were originally created and tested in the music video world, even its narrative rhythm has set standards for the spectator. Likewise, we should highlight how its inextricable bond with the language of advertising is evident.

At LABoral’s Mediateca Expandida [Expanded Mediatheque], a space at the art centre dedicated to experimenting with new forms of distribution and access to art which is capable of pushing the boundaries of the conventional exhibition, eCLIPse traces a historical path and also include monographs on two of the most seminal video directors: the Frenchman Michel Gondry and British Chris Cunningham. The exhibition aims to clear the way for a narrative which is believed to be critical to understanding the visual arts in the 21st century.

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