LAS VEGAS, NV.- Patron Spirits
invited a new kind of window shopping for this holiday season, which started on Nov. 15 and continuing through Dec. 31, 2011, the Patron "Simply Perfect" Art Project showcases live, working art studios and galleries that offer emerging artists the opportunity to create one-of-a-kind works of art for auction in support of four local organizations.
Across the country, four "Simply Perfect" Art Project studios occupy formerly vacant storefront windows that have been transformed into spaces of creativity and imagination for nearly 30 up-and-coming artists. Given approximately one week each, artists will create an original painting, sculpture or other work based on their personal interpretation of Patron tequila's "Simply Perfect" mantra.
Each studio is active throughout afternoons and evenings, Wednesdays through Sundays. During all other times, the art will be on display in each window, along with a video screen showing the progression of the collective work. To view the art in the making, please visit one of the four "Simply Perfect" Art Project locations, including:
Chicago 50 East Chicago Avenue (between North Wabash Avenue & North Rush Street)
Los Angeles 7024 Hollywood Blvd. (between North Sycamore Avenue & North Orange Drive)
New York City 454 West Broadway (between Prince Street & West Houston Street)
San Francisco 581 Market Street (between 1st Street & 2nd Street)
"These live art studios offer a unique opportunity for emerging artists to showcase their work to a much larger audience. At the same time, we hope to enhance the holiday season by bringing people the experience of artistic creation," said Jennifer Long, Patron brand director. "We are thrilled to promote fresh talent and, with their help, enrich the local community. Their generosity of time and talent is a simply perfect gift to their cities, and we're proud to amplify it."
To view complete collections from all four cities, passers-by can scan the QR code located on the windows of each of the four installations. The QR code will link consumers directly to the auction website (eliminateregifting.com), where they will be able to learn more about the artists and bid on their favorite works of art.
The artist whose work receives the highest bid will receive national exposure in a print advertisement for Patron in 2012. Additionally, the proceeds from the purchased pieces will benefit local art organizations that are partners on the project, including:
Chicago Artists' Coalition
Los Angeles Art Association
New York Foundation for the Arts
The Artists Guild of San Francisco