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New performance program showcasing emerging artists at work
Windowscapes Become Working Art Studios and Galleries for the Holidays.
LAS VEGAS, NV.- Patron Spirits invited a new kind of window shopping for this holiday season, which started on Nov. 15 and continuing through Dec. 31, 2011, the Patron "Simply Perfect" Art Project showcases live, working art studios and galleries that offer emerging artists the opportunity to create one-of-a-kind works of art for auction in support of four local organizations.

Across the country, four "Simply Perfect" Art Project studios occupy formerly vacant storefront windows that have been transformed into spaces of creativity and imagination for nearly 30 up-and-coming artists. Given approximately one week each, artists will create an original painting, sculpture or other work based on their personal interpretation of Patron tequila's "Simply Perfect" mantra.

Each studio is active throughout afternoons and evenings, Wednesdays through Sundays. During all other times, the art will be on display in each window, along with a video screen showing the progression of the collective work. To view the art in the making, please visit one of the four "Simply Perfect" Art Project locations, including:
• Chicago – 50 East Chicago Avenue (between North Wabash Avenue & North Rush Street)
• Los Angeles – 7024 Hollywood Blvd. (between North Sycamore Avenue & North Orange Drive)
• New York City – 454 West Broadway (between Prince Street & West Houston Street)
• San Francisco – 581 Market Street (between 1st Street & 2nd Street)

"These live art studios offer a unique opportunity for emerging artists to showcase their work to a much larger audience. At the same time, we hope to enhance the holiday season by bringing people the experience of artistic creation," said Jennifer Long, Patron brand director. "We are thrilled to promote fresh talent and, with their help, enrich the local community. Their generosity of time and talent is a simply perfect gift to their cities, and we're proud to amplify it."

To view complete collections from all four cities, passers-by can scan the QR code located on the windows of each of the four installations. The QR code will link consumers directly to the auction website (eliminateregifting.com), where they will be able to learn more about the artists and bid on their favorite works of art.

The artist whose work receives the highest bid will receive national exposure in a print advertisement for Patron in 2012. Additionally, the proceeds from the purchased pieces will benefit local art organizations that are partners on the project, including:
• Chicago Artists' Coalition
• Los Angeles Art Association
• New York Foundation for the Arts
• The Artists Guild of San Francisco



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December 27, 2011

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MoMA PS1 pays tribute to one the most prolific and influential American filmmakers of the last half century

From New England to the South, Civil War's 150th anniversay stirs a trove of memories

Driven to Draw: Twentieth-century drawings and sketchbooks form the Royal Academy's Collection

The Glass Ceiling Shattered, 30 Years - 3 Great American Women Artists at Alan Avery Art Company

Kunstverein Hamburg curates exhibition with works by American graphic designer Charley Harper

Sammlung Falckenberg in Hamburg opens exhibition by Ena Swanser and Robert Lucander

One of the world's most important annual photography events to be held at the Park Avenue Armory in March

Serial Pursuits: David Mabb, Dayanita Singh, Manisha Parekh, Audiobombing Crew at Nature Morte

San Francisco Arts Commission announces Tom DeCaigny as new Director of Cultural Affairs

Yayoi Kusama's flower sculptures brighten the Jardin des Tuileries for the Winter

Dugald Stermer, artist who redesigned Olympic medal, dies

New performance program showcasing emerging artists at work

Yang Fudong's epic seven-screen installation, The Fifth Night, premieres in Hong Kong

National Gallery of Canada presents Christian Marclay's most ambitious video installation

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