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Museum of Modern Art presents first U.S. retrospective of the work of Sanja Ivekovic
Sanja Iveković. Make Up – Make Down. 1978. Video (color, sound), 5:14 min. The Museum of Modern Art, New York. Gift of Jerry I. Speyer and Katherine G. Farley, Anna Marie and Robert F. Shapiro, Marie-Josée and Henry R. Kravis, and Committee on Media and Performance Art Funds. © 2011 Sanja Iveković.
NEW YORK, N.Y.- The Museum of Modern Art presents Sanja Iveković: Sweet Violence, the first retrospective in the United States of the artist’s work, from December 18, 2011, to March 26, 2012. The exhibition covers four decades of Iveković’s audacious work as feminist, activist, and video and performance pioneer. Iveković (b. 1949, Zagreb) came of age in the post–1968 period, at a time when artists broke free from mainstream institutional settings, laying ground for a form of opposition to official culture. In the 1970s Iveković probed the persuasive qualities of mass media and its identity-forging potential, and after 1990—with the fall of the Berlin Wall, the disintegration of Yugoslavia, and the birth of a new nation—she focused on the transformation of reality from communist to post-communist political systems. Iveković’s work offers a view into the politics of power, gender roles, and the paradoxes inherent in society’s collective memory. The exhibition is organized by Roxana Marcoci, Curator, Department of Photography, The Museum of Modern Art.

The exhibition includes over 100 works, presenting the full range of the artist’s practice in all mediums—from conceptual photomontage to video, social sculpture, performance, and drawing. The artist’s monumental sculptural installation Lady Rosa of Luxembourg (2001) will be featured in The Donald B. and Catherine C. Marron Atrium on the second floor. The works presented in the exhibition’s third-floor galleries include a group of single-channel videos that the Museum has recently acquired, including Sweet Violence (1974), Instructions No. 1 (1976), Make Up – Make Down (1978), Personal Cuts (1982), Practice Makes a Master (1982), and General Alert (Soap Opera) (1995), as well as a selection of photomontages from Iveković’s celebrated series Double Life (1975–76). Additionally, the artist’s performance piece Practice Makes a Master (1982) will be reenacted on three occasions prior to the opening of the exhibition.

Sweet Violence, the work that gives this exhibition its title, is among Iveković’s first forays into video. It addresses the corrosive effect of media culture under the state doctrine known as the Third Way, a political experiment that took place in the 1970s, during Marshall Tito’s rule, which was defined by an idiosyncratic mix of socialist revolution and free-market economics, all steeped in propaganda. Iveković superimposed black bars on a television monitor and then taped one of the daily broadcasts of Zagreb’s Economic Propaganda Program. With this simple intervention, she visually disconnected viewers from the ―sweet violence‖ of media seduction, an act of voluntary distancing in examining the way images circulate in everyday life, and the mythologies that lurk beneath their surfaces.

The exhibition also features Iveković’s celebrated series of photomontages Double Life, in which the artist juxtaposed pictures of herself culled from her private albums with ads clipped from the pages of women’s lifestyle magazines, such as Anna Bella, Brigitte, Duga, Elle, and Svijet, matching the images on the basis of similarities in gesture, situation, props, and location. All images are dated and include a note on the situation and persons portrayed, making clear that Iveković was not simply mimicking media constructs of femininity but was, in fact, was predating them–since most of her self-portraits were taken well before those in the ads to which they are compared. This ―retroactive perspective‖ sets Double Life apart from similar self-transformations in other artists’ works at the time, and it announces the feminist shifts that have been at play in contemporary art since the early 1970s.

Other highlights include Iveković’s piece Triangle, performed as an act of political defiance in 1979 on the balcony of her apartment during one of Marshall Tito’s official visits to Zagreb. During the festivities, the artist came dressed in an American T-shirt to her balcony, which overlooked the street along which the presidential motorcade slowly advanced, and sat in a chair with a glass of Ballantine’s whiskey, cigarettes, and some foreign books, props she selected as ―utopian signifiers‖ of an alternative, Western society. While she read Tom Bottomore’s Elites and Society, a 1964 sociological study of power relationships in modern society, she also pretended to masturbate, knowing that she was being watched by an agent of the Communist secret police atop Hotel Intercontinental across the street. The titular triangle completed itself when, 18 minutes into the performance, a policeman rang her doorbell commanding ―people and objects be removed from the balcony.‖ The piece is represented in the exhibition by a suite of photographs and text.

The most memorable of Iveković’s public art projects, Lady Rosa of Luxembourg (2001), is installed in The Donald B. and Catherine C. Marron Atrium on the second floor, with documentation of its original public presentation and critical reception. When the artist was invited to participate in Manifesta 2, in 1998, in Luxembourg, she proposed removing the gilded, larger-than-life neoclassical Nike (the allegorical female figure of Victory) from the war memorial known as Gëlle Fra (Golden Lady) in Constitution Square to the premises of a shelter for abused women. Iveković’s proposal was deemed controversial and remained unrealized. Three years later, however, she was invited back to rethink her proposal. It was then that she created Lady Rosa of Luxembourg, a same-size replica of the Gëlle Fra monument featuring three critical interventions: the new monument was dedicated to the Marxist philosopher and activist Rosa Luxemburg, who was executed for her radical political ideas in 1919; Nike, a purely allegorical figure, denied of historical agency, was turned into a visibly pregnant woman; and the original commemorative plaque honoring male heroism was replaced with texts in French, German, and English, reading, "LA RÉSISTANCE, LA JUSTICE, LA LIBERTÉ, L’INDÉPENDENCE" ; "KITSCH, KULTUR, KAPITAL, KUNST"; and "WHORE, BITCH, MADONNA, VIRGIN.‖ Lady Rosa of Luxembourg provoked a fierce debate that played out in newspaper headlines and on television shows. The most violent opposition focused not on the pregnant figure but on the plaque, which displaced the ideals of male bravery with abusive terms regularly used to describe women.





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