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Shining Stars Grace Gala at New Mercedes-Benz Manhattan Flagship Store
Chairman of the Board of Management of Daimler AG/ Head of Mercedes-Benz Cars, Dr. Dieter Zetsche pictured with the 1937 Mercedes-Benz 540K Special Roadster at the gala opening of the new Mercedes-Benz Manhattan Flagship Store on June 21, 2011 in New York City. Image courtesy Mercedes-Benz USA.


MONTDALE, NJ.- The new Mercedes-Benz Manhattan dealership hosted its gala opening last night and amongst the shining stars and VIPs pulsing around the 330,000 square foot flagship store was one of the most expensive Mercedes-Benz vehicles in the world that can’t be purchased at the dealership, but rather through RM Auctions during this year’s Pebble Beach Motoring Week in August.

If guests weren’t buzzing about celebrities in attendance or Matchbox 20 playing a private concert, or food inspired by Executive Chef Gabriel Kreuther of the Modern, it was definitely the 1937 Mercedes-Benz 540K Special Roadster – chassis number 154140 - part of the esteemed private collection of Sam and Emily Mann. A star consignment for RM’s annual Monterey sale, August 19 – 20, the exquisite, multi-million dollar 1937 540K Special Roadster is expected to set a new auction record for a Mercedes-Benz, as well as enter the history books as one of the most expensive motor cars ever sold at auction when it goes under the gavel this summer.

The Special Roadster was priced at around $12,000 US when new and represented the ultimate example of the supercharged 540K. One of just a select few built with the most desirable configuration of high door, long tail and covered rear spare, of which it is believed just three examples survive, the ultra-rare 540K on offer was ordered new by the factory branch in Buenos Aires for the owners of a prestigious Argentinean clothing store. Delivered in June 1937, 154140 spent its early years in Argentina before being imported into the United States by one of the country’s first full-time antique automobile dealers, Tiny Gould. It then passed through a string of well-documented owners, including time spent in both Australia and Germany. Today, beautifully presented and the recipient of a thorough, concours-quality restoration, it has enjoyed great success on the show field at both the prestigious Amelia Island and Pebble Beach Concours d’Elegance events. (Estimate Available Upon Request).

“Exceptional at the time, the 540K Special Roadster remains one of the world’s most valuable and desired collector cars. A magnificent example of an automobile as an art form, it has firmly established itself at the pinnacle of the classic car market,” says Rob Myers, Chairman and Founder, RM Auctions.

The dazzling 540K Special Roadster headlines a magnificent roster of Mercedes-Benz automobiles hand sourced for RM’s annual Monterey sale, August 19 - 20. Joined by an astonishing array of other remarkable big eight supercharged Mercedes from the 1930s, RM’s Monterey offering represents the most important collection of Mercedes-Benz motor cars ever presented at auction.






Today's News

June 23, 2011

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Macedonia Erects Alexander the Great Statue, Further Inflaming Long-Running Row with Greece

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Iron Age Gold Hoard, The Wickham Market Hoard, Saved for Ipswich Museum

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Clock Designed for Napoleon's 1801 Exposition, Lost for Two Centuries, to Sell at Bonhams

National Portrait Gallery to Unveil New Portrait Photograph of the Queen and Prince Philip

Treasures of Heaven: Saints, Relics and Devotion in Medieval Europe at the British Museum

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Exhibition at Galerie Lelong in New York Explores Interventions in the Landscape

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Temporary Installation of Paul McCarthy's Work "Henry Moore Bound to Fail" in Vienna

Portraits of Major Artists by Important Italian Photographers at the Estorick Collection

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Prized Nobel Blades Highlight Bonhams & Butterfields' $1.2 Million Arms & Armor Sale

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Haunch of Venison to Open New Chelsea Location With Dynamic Group Show

Shining Stars Grace Gala at New Mercedes-Benz Manhattan Flagship Store

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