The First Art Newspaper on the Net   Established in 1996 United States Friday, April 27, 2018

Zoom: Italian Design and the Photography of Aldo and Marirosa Ballo at the Vitra Museum
A general view of a room that is part of the exhibition 'Zoom. Italian Design and the Photography of Aldo and Marirosa Ballo' in the Vitra Design Museum in Weil am Rhein, Germany. The exhibition runs from 26 March to 03 October 2011. EPA/GEORGIOS KEFALAS.

WEIL AM RHEIN.- In the second half of the 20th century, Italian design attained worldwide recognition. The Milanese photographers Aldo Ballo and Marirosa Toscani Ballo played a considerable part in this success - there is hardly a design icon from that era which was not photographed in their studio. The exquisitely precise, dispassionate shots of the Ballos emphasized the beauty and functionality of the objects. This helped to convey their message: in the context of discussion of the relationship between object and medium, these images have influenced our perception of Italian design. Today, the archive of Studio Ballo documents an important chapter in Italian design history, of which it forms a significant part. Presenting outstanding objects with the Ballos' photographic interpretations, the exhibition presents this story as a discourse of empathy and interpretation, of the signs of the times and their transmission into the future - from Albini, Aulenti, Bellini and Castiglioni to Colombo, Mendini, Pesce and Ponti, to Sarfatti, Sottsass and Superstudio.

A unique design culture evolved in Italy which positioned the country as a leader in the realm of international design. It was characterised by the creative collaboration of visionary entrepreneurs with innovative designers, by a close relationship to the fine arts and by a sure feel for contemporary style. Functioning as mediators between these spheres were a number of new Italian weekly journals with a focus on interior design, which made an early appearance on the market in multilingual editions and had an essential influence on the international image of Italian design. The collaborative work of Aldo and Marirosa Ballo between 1953 until 1994 coincided precisely with the heyday of Italian design, and from the outset they were two of the most sought-after object photographers for magazine covers, advertising campaigns and editorial articles.

The Ballos’ photographs are distinguished by their fresh perspective and concentration on the inherent qualities of the objects they portray. They are based on precise, clean settings and a restrictive selection of props. They were created for prominent manufacturers such as Pirelli, Olivetti, Artemide, Danese or Kartell, and for magazines including Casa Vogue, Domus and Abitare. Along with specific object portraits, the Ballos also photographed painstakingly staged arrangements, architecture, and home interiors, as well as personalities from the Milan design scene. Up until the present day, these photos have been reproduced in every important catalogue or publication on Italian design. They have etched themselves in our collective memory and have fundamentally shaped our view of Italian design.

Based on the holdings of roughly 146,000 photographs in the archive of Studio Ballo, the exhibition ‘Zoom’ presents a new view of Italian design and its history. It focuses not only on the legendary design classics that were created during this period, but also examines the intense dialogue between objects, media and marketing that first facilitated the worldwide dissemination of these designs. Over 300 photographs, numerous original publications, film clips from Italian motion pictures and a documentary survey of the most important exhibitions on this topic sketch a fascinating panorama of this grand epoch in the history of Italian design. The core of the exhibition comprises photographs by the Ballos as well as a selection of approximately 75 objects from the collection of the Vitra Design Museum, including spectacular artefacts like Archizoom’s seating landscape ‘Safari’ from 1968, and classics such as Mario Bellini’s stereo system ‘Totem’ from the year 1970. Nearly all of the leading designers of the period are represented – from Franco Albini, Gae Aulenti, Mario Bellini and Alessandro Mendini to Gaetano Pesce, Aldo Rossi, Ettore Sottsass and Marco Zanuso.

An exhibition of the Vitra Design Museum, Weil am Rhein
26 March – 3 October 2011

Today's News

March 30, 2011

Sotheby's New York to Offer an Exceptional Tahitian Sculpture Carved by Paul Gauguin

Record for Any Paul Gauguin Print Sold at Auction Established Today at Sotheby's

Exhibition of Paintings and Works on Paper by Richard Prince at Gagosian Gallery in Paris

City of Cologne will Receive a Spectacular Gift from the Bequest of Irene Ludwig

Exhibition of New Work by Spanish Artist Angela de la Cruz at Lisson Gallery

Exhibition at Jacquemart-André Museum Evokes the Private World of the Caillebotte Brothers

Christie's to Sell Giant Pearl in Dubai, Expected to Sell for as Much as $250,000

Hundreds of British Arts Organizations Feel the Sting of Government's Funding Cuts

Living Legend of the International Avant-Garde, Yayoi Kusama, at Gagosian in Rome

A Celebration of the Skill of Emerging Victorian Artists at the National Gallery of Victoria

DC Moore Gallery Announces Acclaimed Painter George Tooker Dead at 90

Getty Museum to Return Looted Painting Previously Owned by Jacques Goudstikker

The Whitney Explores New Narratives through a Multi-Year Series of Collection Exhibitions

Property of a Palm Beach Private Collector Brings $8.4 Million at Sotheby's New York

Acte2Galerie Presents Photographer Albert Watson in Solo Show at ArtParis 2011

Zoom: Italian Design and the Photography of Aldo and Marirosa Ballo at the Vitra Museum

Madison Square Park Conservancy's Mad. Sq. Art Premieres Commissioned Film

The Collection Of Sir Daniel Donohue for Sale at Bonhams & Butterfields In Los Angeles

Rare Work that Sheds Fascinating Light on British Delegation to China in 1954 to Be Shown Closes a $1.2 Million Round of Investment Financing and Launches Today

New York Based Painter Edward del Rosario Opens 4th Solo Show at Richard Heller Gallery

UC Berkeley Art Museum Receives Grant To Conserve Hans Hofmann Collection

Sotheby's to Offer The Greatest Collection of Domaine de la Romanée Conti and White Burgundy

Ornamentum Gallery Chosen as Premier Contemporary Jewelry Exhibitor at Design Miami/ Basel 2011

Getty Brings Together Over 40 Drawings, Predominantly Recent Acquisitions

Visual AIDS Presents: A Special Viewing of Eric Rhein: "Transmutation" and "Between The Lines"

The Katonah Art Center Encourages "Grownups" to Paint, Sculpt, or Play with Clay

Phillips de Pury & Company Announces the Highlights from Design April

The Creators of the Grammy Nominated Her Morning Elegance Launch the First Global Excision Art Project

Most Popular Last Seven Days

1.- Boy and an amateur archaeologist unearth legendary Danish king's trove in Germany

2.- Exhibition at The Met illustrates what visitors encountered at The palace of Versailles

3.- Philadelphia Museum of Art opens "Modern Times: American Art 1910-1950"

4.- Exhibition at Michael Hoppen Gallery presents a cross-section of works from Thomas Mailaender's career

5.- New York's Chelsea Hotel celebrity door auction raises $400,000

6.- Stevie Ray Vaughan's first guitar drives Entertainment & Music Memorabilia Auction to nearly $2.9 million

7.- Lichtenstein's Nude with Blue Hair tops $2.4 million sale of Modern & Contemporary Prints & Multiples

8.- $6.7 million Fancy Intense Blue Diamond sets auction record at Sotheby's New York

9.- Mexico court blocks sales of controversial Frida Kahlo Barbie doll

10.- Dutch museums to conduct new research on the paintings of Pieter de Hooch

Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .


Ignacio Villarreal
Editor & Publisher:Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Ramírez

Royalville Communications, Inc
Founder's Site. The most varied versions
of this beautiful prayer.
to a Mexican poet.

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful