The First Art Newspaper on the Net Established in 1996 United States Monday, September 22, 2014


Show-Stopping Installation by acrylicize Recently Unveiled at The Engine Group's Headquarters
The challenge for acrylicize was to create a reception area that reflected the individual yet holistic practices of the twelve individual companies within The Engine Group, communicating its flair and innovation.
LONDON.- While London is no stranger to the resurgence of light art and LED installations, North London boutique design agency acrylicize are putting on one light show you don’t want to miss.

acrylicize have just unveiled The Light Wall, their latest commission. Custom-designed for the London headquarters of marketing and communications giant The Engine Group, the show-stopping installation is already receiving lots of attention, thanks to its prime location.

In an impressive glass building on the corner of Great Portland Street and Mortimer Street, in Central London, The Light Wall is turning heads from thousands of passers-by on a daily basis.

The challenge for acrylicize was to create a reception area that reflected the individual yet holistic practices of the twelve individual companies within The Engine Group, communicating its flair and innovation.

The brief was simple, yet very open-ended. acrylicize were completely free to use their creative licence, and the final piece is an eye-opening example of their skill at tailoring their art offerings to the required ambience.

Almost as impressive as the result, is the making-of video which is here. It uses stop-motion video to show in a few minutes how the installation was built from start to finish over the course of a day, plus it features an awesome soundtrack courtesy of The Chemical Brothers (‘Brothers Gonna Work It Out’).



Today's News

January 25, 2011

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Show-Stopping Installation by acrylicize Recently Unveiled at The Engine Group's Headquarters

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