The First Art Newspaper on the Net   Established in 1996 United States Sunday, October 23, 2016

At Italy's Barolo Wine Museum, Visitors are Encouraged to Play with Many of the Exhibits
A visitor looks at an interactive screen at the Barolo wine museum in Barolo, about 70km (43 miles) south of Turin, September 12, 2010. When you walk up the stairs of the imposing medieval castle which now houses the new wine museum in the picturesque Italian town of Barolo, you don't need to worry about the prospect of monotonous lectures on the history of winemaking. You are going to have fun, its creator says. REUTERS/Paolo Bona.

By: Svetlana Kovalyova

BAROLO, ITALY (REUTERS.- When you walk up the stairs of the imposing medieval castle which now houses a new wine museum in the picturesque Italian town of Barolo, you don't need to worry about the prospect of monotonous lectures on the history of winemaking.

You are going to have fun, its creator says.

"Wine has a quality to bring people together, it has a convivial dimension," said Francois Confino, the Swiss-born museum and exhibition designer.

"The fact of getting a little tipsy provokes something in the mind that makes people feel well together and I hope this is translated here somehow," he told Reuters at the museum opening.

Visitors are encouraged to play with many of the exhibits: peddle a merry-go-round which represents changing seasons or set in motion old-style "teatrini" -- mobile doll theatres where scenes related to wine are enacted.

Music accompanies visitors as they walk through 25 rooms of the museum -- from Antonio Vivaldi's Four Seasons to modern songs celebrating wine to which a special room is dedicated.

In another room, with leather club chairs, velvet curtains and movie posters on the walls, clips are running of films inspired by wine, such as "Sideways" and "A Good Year."

The full-body barolo red wine has been praised as "the wine of kings and the king of wines" since the mid 19th century when production techniques were improved to create the modern wine, which has an intense complex bouquet with clear notes of violet and vanilla.

But the museum in the northern region of Piedmont is not focused on the history and details of making barolo. There is little factual information here and visitors looking to get an in-depth knowledge of winemaking are likely to be disappointed.

"Here the idea is to get visitors involved, not to inform them," said Federico Scarzello who oversees the museum at Barolo's town hall.

"Maybe it is not even a museum. It is rather an emotional journey to convey a different attitude to wine ... It is the first step in getting to know wine which then needs to be taken forward," he told Reuters.

Visitors still can learn at the museum if they squeeze behind small century-old wooden desks in a classroom and listen to their virtual classmates tell how their parents and grandparents make barolo.

A proper lecture room is due to open soon, organizers said.

Down in the basement there is a wine shop which displays rows of old dusty bottles and where visitors can finally taste barolo's warm and caressing flavor and buy some of the garnet red wine.

(Editing by Steve Addison)

Today's News

October 1, 2010

Images of a Capital: The Impressionists in Paris Opens at the Museum Folkwang in Essen

Exhibition Examines Return to Classicism in European Art Between World Wars

Olmec: Colossal Masterworks of Ancient Mexico to Open LACMA's New Resnick Exhibition Pavilion

Christie's in London Presents Treasures of the Islamic and Indian Worlds

At Italy's Barolo Wine Museum, Visitors are Encouraged to Play with Many of the Exhibits

Royal Ontario Museum Announces Second Year of Terracotta Warriors Exhibition Tour Not Proceeding

National Portrait Gallery Presents Portrait of Charles M. Schulz by Yousuf Karsh

Donors Endow Curatorship at Princeton University Art Museum; Laura M. Giles Appointed

Guggenheim Foundation and BMW Group Announce a Major New Global Initiative

Tatiana Trouvé Creates a New Installation in the Main Gallery at South London Gallery

Just a Click Away: Italian Masterpieces from Uffizi Gallery in Florence Go Online

Mint Museum Opens New Facility that Increase Museum's Space by More than 60 Percent

Twenty-Five Years After His Death, André Kertész Gets Exhibition at Jeu de Paume

Three New Space-Filling Installations by David Claerbout on View in Munich

New Mobile Guide Program Premieres at The Nelson-Atkins Museum of Art

Montclair Art Musuem Appoints New Curator of Contemporary Art

The Buddhist Cave Temples of Xiangtangshan at the Smart Museum of Art

Phillips de Pury & Co. to Launch Carte Blanche Auction at New Space on Park Avenue

Exhibition Celebrates the History of the New York Public Library's Photography Collection

New York Lawyer Convicted in Dead Sea Scrolls Case

The Morgan Library and Museum's Landmark McKim Building to Reopen October 30

Photographer Rankin Celebrates 10 Seasons of Luxury Clothing Label Thomas Wylde

Mexican Archaeologists from INAH Explore Prehispanic Observatory in Tabasco

The Robert Devereux Collection of Post-War British Art at Sotheby's This November

Exhibition at the IMA to Examine Material Culture Through Luxurious Textiles

Actor and Surrealist Painter, Tony Curtis, Dies at Age 85 in Las Vegas-Area Home

Latin America Countries Unite in Favor of Submerged Heritage

Paul Kasmin Gallery Presents Monochromes: A Special Project with Robert Žungu

National Gallery of Art Announces Gauguin: Maker of Myth" in Washington, Next Year

Benjamin Franklin's Famed "Disputes with America" Letter of 1767 Released by Midwest Collector Claude Harkins

Most Popular Last Seven Days

1.- New light shines on Sandro Botticelli masterpieces at Florence's Uffizi Gallery

2.- Cincinnati Art Museum's Van Gogh exhibition brings guests Into the Undergrowth

3.- Degas retrospective debuts in the U.S. at the Museum of Fine Arts, Houston

4.- Special exhibition features large-scale photography by Richard Mosse & Edward Burtynsky

5.- Nobel panel gives up knockin' on Dylan's door

6.- An unprecedented, international-loan exhibition of works by Claude Monet is at the Kimbell Art Museum this fall

7.- Exhibition at the Ny Carlsberg Glyptotek explores Rousseau's landscapes

8.- Yoko Ono unveils her first permanent US art installation

9.- ArtReview's annual Power 100 names Hans Ulrich Obrist as the artworld's most powerful figure

10.- British artist David Hockney makes a splash at Frankfurt fair with 2,000-euro book

Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .


Ignacio Villarreal
Editor & Publisher:Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Ramírez

Royalville Communications, Inc
Founder's Site. The most varied versions
of this beautiful prayer.
to a Mexican poet.

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful