SAO PAuLO.- Carlos Jereissati Filho, CEO of Iguatemi, along with Oi will oresent the fourth edition of SP-ARTE/Foto. Ten thousand guests are expected to attend the exhibition which will feature over 100 established and up and coming photographers. Located at Espacio Iguatemi, a stunning 1,600 square meter salon on top of the Iguatemi São Paulo center, the fair will launch on September 8th with a cocktail celebration and will be open to the public from September 9th-12th.
The exhibiting galleries will show a diverse collection of images by artists such as: Luiz Braga (selected to represent Brazil in the 2009 Venice Bienal), Miguel Rio Branco, Mario Cravo Neto, Caio Reisewitz, Rochelle Costi, Albano Afonso, Márcia Xavier, J.R.Duran, Claudia Jaguaribe, Claudio Edinger, Cristiano Mascaro, Daniel Senise, Thomas Farkas, Brigida Baltar, Cao Guimaraes, Cássio Vasconcello. International photographers will include Neil Hammon (artist selected in the 2008 Venice Bienal), Marina Abramovic, Massimo Vitale, Alberto Morrel, and Richard Galpin, among others.
The participating galleries are Arte 57, H.A.P. Galeria, FASS, Galeria de Babel, Galeria Luciana Brito, Galeria Leme, Galeria Baró Cruz, Instituto Moreira Salles, Casa Triângulo, Pequena Galeria 18, Galeria Millan, Galeria Nara Roesler, Galeria Oscar Cruz, Zipper, Galeria de Gavea, the online galery Motor, and from New York, Bonni Benrubi, and the new 1500 Gallery.
SP-ARTE/Foto is a cultural initiative, sponsored by Iguatemi, São Paulo and launched in 2007, that aims to present the public with photography that goes beyond journalistic witnessing, beyond the iconographic register of classic photography, and beyond its value as a medium to show its importance as a contemporary cultural expression allowing people a chance to become acquainted with, and have a deeper understanding of, the trends in contemporary photography, as well as providing a platform for individuals to create a personal dialogue with the medium while giving greater exposure to Brazilian galleries and their featured artists.
Iguatemi currently manages eleven strategically placed shopping centers in Brazil; located in Rio de Janeiro, Campinas, Sorocaba, São Carlos, Florianópolis, Porto Alegre, Caxias do Sul and its flagship in São Paulo which attracts over 1.6 million visitors a month and includes Brazils largest number of luxury stores, including Gucci, Christian Louboutin, Louis Vuitton, Tiffany & Co., Ermenegildo Zegna, Bulgari, Salvatore Ferragamo, Missoni, Diane von Furstenberg and many more. Known for providing its clientele with a comprehensive shopping experience that brings together the worlds finest luxury brands, Brazilian designers, dining, entertainment, art and exceptional customer service, Iguatemi has become one of the largest, full service companies in Brazils shopping center sector. A pioneer of indoor shopping in Latin America, Iguatemi opened its flagship Iguatemi São Paulo in 1966 making it the first shopping center in Brazil. Iguatemi currently has five shopping centers under development including Brasilia, opening in March 2010.