|The First Art Newspaper on the Net
||Established in 1996
|| Sunday, June 25, 2017
|Jeff Koons Unveils and Signs His Psychedelic BMW Art Car at the Centre Pompidou in Paris|
Since 1975, artists from throughout the world have turned BMW automobiles into art signifying a particular period through the Art Car program.
PARIS.- At the premiere of the 17th BMW Art Car Jeff Koons unveiled and signed his car in front of 300 international VIP guests on June 1 in the Centre Pompidou, one of the worlds most prestigious cultural institutions for modern and contemporary art. It is the same place where Roy Lichtenstein back in 1977 first presented and signed his Art Car.
In the spirit of Calder, Stella, Lichtenstein, Warhol, BMW announced this year that the 17th Art Car created by Jeff Koons will race where the first rolling pieces of art by legendary artists raced at the 24 Hours of Le Mans in France on June 12-13, 2010. Koons canvas is a BMW M3 GT2, which was homologated to compete at this years running of the worlds most famous endurance race. Today the public will have the chance to see the Art Car free of charge in the Forum of the Centre Pompidou.
The Design Process
As part of his creative process, the artist collected images of race cars, related graphics, vibrant colors, speed and explosions. The resulting artwork of bright colors conceived by Koons is evocative of power, motion and bursting energy. Its silver interior along with the powerful exterior design, the Art Car will impart a dynamic appearance even when its standing still.
These race cars are like life, they are powerful and there is a lot of energy, said Koons. You can participate with it, add to it and let yourself transcend with its energy. There is a lot of power under that hood and I want to let my ideas transcend with the car its really to connect with that power.
Koons has been in an intense collaboration with BMWs team in Munich for months melding his skill with sophisticated BMW engineering to ensure that the 17th BMW Art Car will be race-ready for the 24 Hours of Le Mans.
Traveling back and forth to Germany many times since the February 2 announcement that Koons would create the 17th BMW Art Car, the artist has worked with the BMW engineering and design teams to conduct in-depth explorations of materials and application options that will prove crucial to optimizing both the aesthetic and aerodynamic attributes of the race car. Working with actual 3-D computer-aided design (CAD) models of the BMW M3 GT2, Koons could simulate the application of the graphic to the cars surfaces and evaluate it from all angles.
Koons even donned a helmet and joined BMWs Rahal Letterman Racing Team for testing in Sebring, Florida, on February 23. Koons was able to experience the M3 GT2 at race speed to further inspire his design. As Koons describes it, he witnessed the raw unfiltered performance of the M3 GT2 from the seat of a historic BMW M1 race car. Koons also drove a BMW M3 Coupe on the circuit to further the dynamic exercise.
Under Koons direct guidance and supervision, his BMW Art Car was produced in assistance with a team of BMW engineers and designers at Schmid Design, (ORT), Bavaria. The challenge to create the BMW Art Car had to do with using a light material and a design that would not interfere with the racecar's aerodynamics and weight. Timing was also an issue, as there was only a two month window between the first design sketches and the Paris world premiere. This is why digital print on car wrapping vinyl was used covered by a double clear-coating to bring out the color. To apply hundreds of dynamic lines of Koons' design onto the car, CAD designs were translated from 3D into 2D for the printing process and then painstakingly applied to the entire car as well as onto individual spare parts. Koons design incorporates many bright contrasting colors to communicate the aesthetics of power. The concept design was transformed into hard edged lines of color. Graphics of debris were added to the rear sides and back of the car to simulate the power of the car. Furthermore, two graphic rings on the rear of the car represent supersonic acceleration.
Koons and BMW
The germination of Koons collaboration with BMW began in 2003, when he expressed his desire to create a BMW Art Car. His relationship with BMW started more than two decades ago when he drove a BMW while residing in Munich, home to the BMW Group headquarters. Koons is known for his heartfelt appreciation of cars. Earlier this year he was even recognized by music icon Bono of U2 as one of the ideal artists to design a car that would make the world fall in love with automobiles again.
Koons creative process for the BMW Art Car mirrors techniques, some borrowed from transportation design and development, which he regularly employs for his artistic production. For example, in the creation of Koons monumental sculptures, his studio uses 3-D CAD models to evaluate the surfaces, assembles them via methods found in bike chop shops, and paints them in a manner based on sophisticated automotive painting techniques.
June 3, 2010
Jeff Koons Unveils and Signs His Psychedelic BMW Art Car at the Centre Pompidou in Paris
Artists with African Roots Exhibit at the Neue Nationalgalerie in Berlin
Getty Museum Puts Monumental Red-Figure Krater on View
Painting by Corot Purchased by Musée d'Art et d'Histoire in Geneva
MoMA Announces Exhibition of Abstract Expressionist Works
Marlborough Opens Exhibition of Works that Evoke Organic Forms
Nassau County Museum of Art Examines the Romantic Fascination of the Sea
Previously Unseen U2, Beatles, and Rolling Stones Photographs Up for Sale
Allegra LaViola Gallery Opens Show with Sculptural Works Attached to the Wall
Priska C. Juschka Fine Art Opens First Solo Exhibition by Samuel T. Adams
Bryce Wolkowitz Gallery Showcases a Wide-Ranging Body of Work
Rare 215 Year-Old Gold $10 Eagle Brings $117,000 at Inaugural Auction
Friedman Benda Presents Work by Post-War and Emerging Artists
7th Annual Edinburgh Art Festival Programme Unveiled
Guggenheim Study Reveals Importance of Education in Development of Problem-Solving Skills and Creativity
Author Lynn Cullen Changes Book on Finding Portrait
Tiffany Studios, Contemporary Glass, and Diego Giacometti Work Highlights Bonhams' 20th Century Sale
Remains of Mexican Independence Heroes Undergo Analyses
Facing the Artist: Portraits by John Jonas Gruen Opens at the Whitney
Chicago Tribune Begins Digitizing and Selling Archive Photographs
Most Popular Last Seven Days
1.- Art community remains divided over Caravaggio found in French attic
2.- Stedelijk Museum presents a snapshot of Rineke Dijkstra's photographic and video work
3.- Hillwood Estate, Museum & Gardens mourns death of Dina Merrill
4.- Exhibition of new paintings by Gerhard Richter opens at Albertinum in Dresden
5.- 18th-century French paintings from across America on view at National Gallery of Art
6.- Major retrospective of Robert Rauschenberg opens at the Museum of Modern Art
7.- Canaletto exhibition reunites two of the Venetian master's greatest series of paintings
8.- King Tutankhamun's bed, chariot paraded through Cairo to new home
9.- Junk sale diamond ring bought for £10 worth a fortune
10.- Exhibition sheds light on one of the most pressing issues of the 21st century: What will we eat in the future?
Contested Chinese seal auctioned in Paris for 1.1 mln euros
Air de Paris exhibits works by Adriana Lara, Guy de Cointet, Trisha Donnelly and Allen Ruppersberg
Discovered: French and Italian archaeologists find the lost port of ancient Rome
Exhibition of Georg Baselitz as sculptor opens at the Musée d'Art Moderne de la Ville de Paris
Three men investigated over $130 million art heist from Paris' Museum of Modern Art
Chiara Parisi appointed new Director of the cultural programs at the Monnaie de Paris
ArtParis at the Grand Palais: A Project-Based Fair in Paris to Be Held at the End of March
ArtParis: the Event for the Modern and Contemporary Art Market Returns to the Grand Palais
"An Excellent Year": 14th Edition of Paris Photo Turned the Spotlight on Central Europe
Artist Didier Marcel Exhibits at the Musée d'Art moderne de la Ville de Paris
Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .
|Royalville Communications, Inc|
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.