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VIENNAFAIR: The International Contemporary Art Fair to be Held in May
The international fair for contemporary art with the focus on Central and South-Eastern Europe. ©Reed Exhibitions Messe.

VIENNA.- “In times of economic challenges it becomes all the more important to contribute together to the success of the VIENNAFAIR. This is why we have again extended our services for the galleries and have at the same time aimed to attract even more visitors to the VIENNAFAIR 2010 with an extensive discussion programme and an extended programme for art collectors”, Matthias Limbeck, manager in charge at fair organiser Reed Exhibitions Messe Wien, explains the target for the upcoming sixth edition of the VIENNAFAIR. The international fair for contemporary art with the focus on Central and South-Eastern Europe will be taking place from May 6 to 9, 2010, at Vienna’s Congress Center Messe Wien.

Strengthening Vienna as Internationally Significant Art Venue
“Cooperation is the key to success. This is why we have developed more possibilities for the galleries to design programmes for their fair stands together with each other. With this we are enabling more international galleries to exhibit at the VIENNAFAIR and strengthen the international exchange at the art venue Vienna”, Edek Bartz, exhibition director of the VIENNAFAIR sums up the present status of registrations. “The internationally staffed fair advisory committee has supported us greatly in our work and we are already looking forward to an exciting fair programme”, Bartz adds. The members of the fair advisory committee are Miryam Charim (Charim Galleries/Berlin/Vienna), Ursula Krinzinger (Galerie Krinzinger/Vienna), Simon Rees (Contemporary Art Centre of Vilnius/Lithuania), Philippe Valentin (Galerie Chez Valentin/Paris), Anthony Wilkinson (Wilkinson Art Gallery/London), Thomas Wüstenhagen (layr:wuestenhagen contemporary/Vienna) und Asia Zak (Zak Branicka/Berlin).

Strengthening the Art Market with Information and Discussions
This year’s discussion programme at the VIENNAFAIR 2010 circles around the video in contemporary art and is once again designed in cooperation with “departure”, the financing agency for the creative industries. In addition, selected artist videos from international collections will be presented in the separate presentation area in the centre of the fair hall. Around this presentation area the stands of ZONE1 are grouped where galleries, each on 20 square meters, can present works of young artists in individual presentations at special conditions. As in previous years the ERSTE Bank will support the participation of a selection of galleries from Central Eastern and South-Eastern Europe as sponsor.

The Art Venue Vienna as Point of Attraction for International Art Collectors: the Special Programmes of the VIENNAFAIR 2010
By means of a specially developed, particularly extensive programme this year directly at the fair as well as with museum visits and special guided tours the VIENNAFAIR will bring app. 200 international art collectors to Vienna and will create with this an important basis for the economic success of the participating galleries.

Vienna Chamber of Commerce Will Donate Two Awards for the Best Fair Stands
The Vienna Chamber of Commerce supports the VIENNAFAIR this year again as an important measure for the internationalization of the art venue Vienna. For the fifth time, a top jury will bestow the gallery award of the Vienna Chamber of Commerce for the best stand design at the VIENNAFAIR 2010. This year, as already previous year, the gallery award will again be bestowed in two different categories. The best stand presentations of a young innovative gallery and of a gallery that is already well-established on the market will receive 5,000 Euros each.

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February 11, 2010

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