NEW YORK, NY.- The Smithsonians Cooper-Hewitt, National Design Museum
presented its fourth Peoples Design Award to the Trek Lime bicycle Thursday, October 22, at its 10th annual National Design Awards gala in New York. Tyler Florence, host of Food Networks Tylers Ultimate, announced the winning design and presented the award to Hans Eckholm, Senior Industrial Designer for Trek Bicycles.
After thousands of votes were cast during the course of one month on Cooper-Hewitts Web site, the Lime―a coasting bike designed for the casual rider interested in biking for recreation and convenience purposes―emerged as the publics favorite design.
Aimed at the 65 percent of Americans who do not currently own or ride a bike, the Lime features a coasting drive system (a three-speed automatic shift with push-back brakes) combined with an upright riding position and virtually maintenance-free mechanics. The coasting system was developed based on research findings by innovation and design firm IDEO and components manufacturer Shimano. The Lime is manufactured by Trek Bicycle Corp. An ideal urban commuting bike, the Lime bike is available in three sizes and features a storage saddle.
More people on the road with two tires, rather than four, is a big step toward a greener city and world. Im delighted that the public has chosen to honor the Lime bike, said Caroline Baumann, acting director of the museum. Cooper-Hewitt is committed to sustainable and socially responsible design through its exhibition and education programs, and it recently partnered with New Yorks Department of Transportation on the City Racks competition to design a new sidewalk bicycle rack.
Marianne Cusato, designer of the Katrina Cottage, was selected as the first Peoples Design Award winner in 2006. Toms Shoes, a company that gives away a pair of shoes to a child in need for every pair sold, received the award in 2007, and the Zōn Hearing Aid took home the award in 2008.
Headquartered in Waterloo, Wis., Trek Bicycle Corp. is a global leader in bicycle design and manufacturing. From the original hand-built, steel touring frames introduced in 1976 to the revolutionary OCLV Carbon introduced in 1992, Trek produces a broad range of bicycles and cycling products under the Trek, Gary Fisher and Bontrager brand names. Eckholms work primarily focuses on carbon-fiber road-racing bikes. Before joining Trek, he was a senior designer for Sony Ericsson, a designer for Ethicon Endo-Surgery and an associate professor at North Carolina State University.