The First Art Newspaper on the Net Established in 1996 United States Sunday, November 23, 2014


Internationally Renowned Artists Help Put the 'Art' Back into Street Art
This innovative use of QR code technology in the arts will be showcased during an exhibition on the streets of Bristol on July 9th.
LONDON.- C6 and Steal From Work launch an assault on the art market middle man, taking street art out of the galleries and on to the streets with new innovative QR code technology. Street Art Dealer is one of six commissions by Media Sandbox which aims to bring a new dynamic into public art, and with the help of renowned artists will bypass galleries and allow a new type of mobile interaction.

This innovative use of QR code technology in the arts will be showcased during an exhibition on the streets of Bristol on July 9th where works from artists including Takahashi, Powderley, Sebastian Lowsley-Williams and Zeus will be on display for all to see. The exhibition will have an information hub at a central gallery in Broadmead, Bristol where people will be shown the QR code system and let loose on the streets to discover what Bristol’s street art scene has to offer. The gallery will also host a shop front installation featuring the eagerly anticipated project BEAM, by up and coming artists Joseph Watts and Haywood Slucutt, as well as demonstration of GRL's (Graffiti Research Laboratory) Laser Tag system, as part of the private view evening’s fun.

Art on the street has hit the headlines with works by well-known artists commanding large figures at auction. This demand has given birth to an industry in resale and as a result dealers and galleries have become increasingly interested in the profits to be made. Resulting in large percentages and rises in prices - excluding an interested public from buying the art they see everyday and in some cases being unable to see the art at all.

To address this issue Street Art Dealer is taking the original concept of ‘street art’ and combining it with the innovative QR code technology to create a tool which allows an increasingly tech savvy public to use their mobile phones to own, interact and locate art in their community. The project aims to promote engagement with the meaning of street art in the context of the environment alongside creating a dialogue and interaction between artists and their local communities - bridging the gap between both parties.

Calum Lasham, Executive Director at C6 said: “This project puts the ball back in the artists’ court. From an artist’s point of view, this enables a route outside of the gallery system for artists to engage directly with the viewing public.”

Street Art Dealer aims to increase UK awareness of QR code technology which allows camera phones equipped with simple, readily available, reader software to scan QR codes and automatically launch and redirect a user’s phone to specific websites. The technology will allow artists to link the street to the web, providing the public with a platform to find out more about the art on view, purchase art, engage with artists and, through a Google Maps application, embark on art trails within local communities.

Introducing this technology into the art world could have considerable implications, the number of middlemen and galleries which have been profiting from the genre could be reduced allowing street artists to sell their work directly to the public from the street. On the flipside galleries could use this technology to host unmanned exhibitions in spaces which normally require at least two three gallery staff.

Lucie Akerman, Director at Steal From Work said “This project has a lot of potential to allow artists to play with the way art is delivered to its audience, particularly exciting for us is the ability to step outside traditional gallery methods, and we’re also excited to be able to add audience interactivity to the display of art, in this case with a ‘treasure hunt’ scenario.

“QR tags also easily fit into many existing web based tools, for example, the Google Maps application, where it could be used to create tours around places renowned for its street art, like London’s East End and Bristol’s Stokes Croft. Or Flickr, where it could link in with a history of photos of that location with previous street works there. Or it could simply be used as a link to the artist, allowing them to explain the motivation behind the piece."

Media Sandbox is the innovative commissioning scheme that finances and guides six companies in the South West of England to develop ideas in digital media each year. Projects are selected based on their merits, and their contributions to the sectors they are part of. Media Sandbox awarded C6 and Steal From Work £9,000 to develop Street Art Dealer and have continued to co-ordinate guidance and advice from top industry experts in order to fully develop the project.

Street Art Dealer has benefited from Media Sandbox co-ordinating production mentoring from leading industry advisors such as Mark Watts-Jones from Orange, who have advised them on routes to market from the perspective of a mobile service provider, plus salon dinners, networking events, ‘innovative lab’ process and regular catch ups.

QR Code Technology
A QR Code is a matrix code (or two-dimensional bar code) created in Japan in 1994. The "QR" is derived from "Quick Response", as the creator intended the code to allow its contents to be decoded at high speed. QR codes are common in Japan, where they are currently the most popular type of two dimensional codes.

In the UK QR codes, storing addresses and URLs, now appear in magazines, on signs, buses, business cards or on just about any object that people might need information about. The majority of camera phones are now equipped with QR code reader software and can scan a code and instantly launch, and redirect, a phone’s browser to a preprogrammed URL.

Street Art Dealer | C6 | Steal from Work | Takahashi | Powderley | Sebastian Lowsley-Williams and Zeus |




Today's News

July 5, 2009

Edouard Manet's The Boy with Cherries Visits Bilbao Museum of Fine Arts as Guest Work

Ball Parks: Jim Dow's Photographs of Baseball Stadiums Opens at the National Gallery Canada

Wide Range of Works in a Variety of Media by Matthew Buckingham at Museo Reina Sofia

The Vauxhall Collective: The UK's Most Talented and Exciting Creatives Exhibit their Commissions

Internationally Renowned Artists Help Put the 'Art' Back into Street Art

Pierre Bal-Blanc Curates The Death of the Audience for Vienna's Secession

Andrea Zittel's Travelling Enterprise "Smockshop" will be Presented at London Fashion Week

Walid Raad Solo Show as Part of the XV Advanced Course in Visual Arts of the Fondazione Antonio Ratti

The Herbert F. Johnson Museum of Art Presents A Room of Their Own

The Art Fund Celebrates Legendary Photographer Diane Arbus

Woodson Art Museum Awarded Alzheimer's Grant

Joslyn Art Museum Presents Exhibition of Mexican Folk Art from Private Local Collection

National Constitution Center to Host Groundbreaking Civic Exhibition "Into the Open"

Brooklyn Museum Reports Record Attendance of More than 80,000 Visitors at Target First Saturdays in Past Year

Cheekwood's Curator of Art Publishes New Book, Internationalizing the History of American Art

Juilliard Pianists Michael Brown and Eric Zuber are Winners of the 2009 Gina Bachauer Piano Competition

ICA/Boston Gives Teens the Floor in Groundbreaking Summer Convening with Arts Leaders

Mildred Lane Kemper Art Museum Announces 2009-10 Schedule

Humanism in China: A Contemporary Record of Photography to Open at China Institute Gallery

Boston Center for the Arts Announces Call for Entries for The 21st Drawing Show

Solo Presentation by Michael Joaquin Grey at P. S. 1 Contemporary Art Center

Most Popular Last Seven Days



1.- Greece holds breath as skeleton found in Alexander the Great-era tomb at Amphipolis

2.- Spain mourns the death of art collector Cayetana Fitz-James Stuart, Duchess of Alba

3.- Meet the ancestors: Exhibition at Bordeaux gallery reveals faces of prehistoric humans

4.- Getty Foundation and partners launch free of charge online art collection catalogues

5.- Historic photos of dead Cuban revolutionary Che Guevara resurface in small Spanish town

6.- Exhibition showcases the first two 'Poesie' created by Titian following their restoration

7.- O'Keeffe painting sells for more than three times the previous world auction record for any female artist

8.- Crystal Bridges announces the departure of museum President Don Bacigalupi

9.- artnet Auctions offers a later example of Yayoi Kusama's important Infinity-Nets series

10.- 'Degenerate art' should go back to museums: German advisor Jutta Limbach



Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 

Founder:
Ignacio Villarreal
Editor & Publisher: Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Ramírez - Marketing: Carla Gutiérrez
Special Contributor: Liz Gangemi - Special Advisor: Carlos Amador
Contributing Editor: Carolina Farias

Royalville Communications, Inc
produces:

ignaciovillarreal.org theavemaria.org juncodelavega.org facundocabral-elfinal.org
Founder's Site. The most varied versions
of this beautiful prayer.
Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site