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Ad Rates Plummet, And It Is Great For Architects

SEATTLE, WA.- After one of the most lucrative real estate markets in decades, a rash of lay-offs is forcing many architects to re-think their business practices. Yet somehow, as others struggle to merely survive, there always seem to be a few that actually thrive. Christian Hogue, President of Architect Profits, Inc. explains that it is the best time for architects to invest in their external marketing.

In most markets, major media outlets such as newsprint, TV, and radio are now more willing to negotiate rates due to drops in ad revenue. There has never been so many major media players willing to negotiate their advertising rates as low as what we are seeing during this recession. For architects seeking clients needing their help, spending money on advertising is one of the key tools they need to use to be successful during these difficult times.

However, most agencies, especially those without a practicing architect involved, aren't familiar with the messages that potential clients will respond to or be motivated by. In addition, if qualifying systems are not in place in the architectural practice of the architect who markets using newspaper, magazines, radio or even TV, issues frequently develop with the practicing seeing potential clients from architectural marketing who aren't ready for the construction of a project. The practices with well designed qualifying systems can still report new clients going forward with complex projects.

Christian Hogue, CEO of Architect Profits a leader in teaching marketing for architects, architecture marketing for smaller offices, and architectural project presentations for clients that understand design, states, "Almost every week you are seeing the news about revenue issues in the media in the Wall Street Journal and the New York Times, then you look at your local situation and you see the same thing. In some markets, we're also seeing a vacuum develop with many architects stopping their marketing. For the architects who decide to market even more in those markets and take advantage of the price reductions, they will have a decided advantage that other architects may not be able to overcome even when the economy improves."

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