The First Art Newspaper on the Net Established in 1996 United States Friday, July 11, 2014


Historic Cigarette Ad Exhibition at The New York Public Library Showcases Deceptive Campaigns
Images used by tobacco companies to hide the hazards of smoking.
NEW YORK, NY.- A new exhibition hosted by The New York Public Library examines the historic advertisements in which tobacco companies claimed that smoking provided a range of health benefits, including the ability to calm nerves, boost energy and aid in weight loss.Not a Cough in a Car Load: Images Used by Tobacco Companies to Hide the Hazards of Smoking, an historical, multi-faceted and thought-provoking exhibition examining the methods tobacco companies took to promote their products, will be on display at The New York Public Library's Science, Industry and Business Library's Healy Hall at 188 Madison Avenue, from October 7 to December 26, 2008. Admission is free.A related event featuring a lecture by the exhibition's curator, Dr. Robert Jackler, including the presentation of vintage video advertisements for tobacco products, will be held on Tuesday, December 9, from 5:30 to 7:30 p.m.

Dr. Jackler, an associate dean of Continuing Medical Education at Stanford University, created the revealing look at the tobacco industry after his mother, a longtime smoker, was diagnosed with lung cancer. Aiming to raise awareness of advertising practices at the time, the exhibit contains boldly designed eye-catching images collected from such publications as Life and the Saturday Evening Post and ranging in date from 1927 to 1954. All images have been returned to their original, vibrant form through digital enhancement.

"Due to our current knowledge of the dangers involved with cigarettes, some of the images are actually humorous in nature and while we are having some fun with the exhibition, this is also a compelling story about the way the tobacco industry kept people smoking for generations," said Dr. Jackler."We are talking about an industry that put profits above all consideration for its customers' well-being.It is still relevant today, because while the ads are much more subtle and constrained, the message and goals are still the same."

The exhibit debuted at Stanford University in January 2007 and has been shown at the University of California and Harvard Medical prior to its run at the library.

"Not a Cough in a Carload takes a look at the power of image and serves as a follow-up to other advertising exhibitions we have hosted," said John Ganly, SIBL's assistant director for collections."It is also a perfect complement to the great collections at the library that deal with the issues of smoking."

In addition to images of such luminaries as Rock Hudson, John Wayne, Joe DiMaggio, a pre-presidential Ronald Reagan, and Santa Claus smoking tobacco products, advertisements also depict unidentified doctors with cigarettes in hand accompanied by the claim that "More Doctors Smoke Camels than Any Other Cigarette." Another features a statistic that "38,381 Dentists Say, ‘Smoke Viceroys,'" before the bold statement that the filtered brand "Can never stain your teeth."

"They used images of doctors to reassure the public, but these characters came right out of central casting and only looked like doctors," said Dr. Jackler."The medical profession didn't complain, because the ads made doctors appear noble.And the public were taken in by the ads, because if a doctor smokes, it must be ok."

The popular "Reach for a Lucky, Instead of a Sweet" campaign by Lucky Strike is also featured, as tobacco companies wooed weight-conscious consumers.Lucky Strike, among other cigarette companies, is also featured in ads tackling "smoker's cough," as a brand good for the throat. In addition to the medicinal effects of cigarettes, claims made about tobacco's effects on smokers' moods are also examined in vivid detail, along with images of advertisements Dr. Jackler believes were directed at kids in the Sunday "funnies".

In a separate area leading to the main exhibition, the library will include documents from the George Arents Collection on Tobacco on display along with three-dimensional materials, such as actual magazines featuring cigarette advertisements and boxes of candy cigarettes.In addition, a research guide culled from various documents at The New York Public Library, featuring government papers, Surgeon General reports and hearings dealing with tobacco advertising, will be made available.A guest book will also allow visitors to express their reactions to the exhibition.




Today's News

October 12, 2008

Exhibitions Showcasing Masterpieces from All Areas of Louvre's Collections Opens in Atlanta

Warhol's Jews: Ten Portraits Reconsidered at the Contemporary Jewish Museum

Superstars of Modern Art on View at Detroit Institute of Arts

The BMA Organizes First Comprehensive Survey of Austrian Artist Franz West in the United States

Story of Nineteenth-Century America Revealed in Special Exhibition at the Amon Carter Museum

The Goslar Kaiserring 2008 Prize Goes to Andreas Gursky

Historic Cigarette Ad Exhibition at The New York Public Library Showcases Deceptive Campaigns

Rubens Banqueting House Sketch Saved for the Nation

The Lafrenz Collection: Minimal is More at Gemeentemuseum Den Haag

Images Illustrating Healthy Living for Children Opens at the National Museum of the American Ind

Plains Art Museum Names Rebecca Seelig Executive Assistant

Jacquemart-André Museum Stages France's First Major Retrospective of the Work of Antoon Van Dyck

Serial Landscape Photographs by Three Legendary American Photographers on view at National Gallery of Art

Musem of the Ara Pacis in Rome Opens Exhibition Dedicated to Bruno Munari

RIBA Announces Fourteen Honorary Fellowships

ROM Hosts International Symposium on Ancient Egypt and Nubia

Masterpiece Solutions Launches Art Gallery Software Upgrade and Success Service Package

Raleigh Architect to Address International Expo

Atkins Wins Middle East Architect of the Year and Young Architect of the Year

Most Popular Last Seven Days



1.- Conservation treatment, research and touristic-education program surrounding the Ghent Altarpiece

2.- Exhibition offers an opportunity to discover the wide-ranging materials used to create colour in paintings

3.- Amsterdam revolts against United States architect Daniel Libeskind Holocaust memorial

4.- Claude Monet 'Water Lilies' painting sells for $54 million at Sotheby's in London

5.- Spain's Queen Letizia opens "El Greco and modern painting" exhibition at The Prado

6.- Hopper's Nighthawks tops the list for Art Everywhere US: Largest outdoor art show ever

7.- Rijksmuseum opens exhibition of fourteen monumental sculptures by Alexander Calder

8.- Association of Art Museum Directors sanctions Delaware Art Museum for sale of work of art

9.- Whitney concludes Uptown exhibition programming with Jeff Koons: A Retrospective

10.- Live art by top international artists steals the show at 45th edition of Art Basel fair

Related Stories



Important Judaica and Israeli & international art bring a combined $7.9 million at Sotheby's New York

Tunisia to auction ousted despot's treasures

Andy Warhol's Mao portraits excluded from the Beijing and Shanghai shows next year

China criticises French Qing dynasty seal auction

Christie's announces auction marking the first half century of the popular and luxurious interiors shop Guinevere

Nine new exhibits debut at San Diego International Airport

Rembrandt masterpiece "Portrait of Catrina Hooghsaet" back on display at National Museum Cardiff

Amber: 40-million-year-old fossilised tree resin is Baltic gold

Egyptian artist Iman Issa wins the Ist FHN Museu d’Art Contemporani de Barcelona Award

The main chapel of the Basilica of Santa Croce open for visits after five year restoration



Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 

Founder:
Ignacio Villarreal
Editor & Publisher: Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Rmz. - Marketing: Carla Gutiérrez
Special Contributor: Liz Gangemi - Special Advisor: Carlos Amador
Contributing Editor: Carolina Farias

Royalville Communications, Inc
produces:

ignaciovillarreal.org theavemaria.org juncodelavega.org facundocabral-elfinal.org
Founder's Site. The most varied versions
of this beautiful prayer.
Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site