The First Art Newspaper on the Net Established in 1996 United States Monday, September 15, 2014


SFMOMA Boasts Record Numbers for Frida Kahlo
SAN FRANCISCO, CA.- The San Francisco Museum of Modern Art (SFMOMA) is proud to announce its record-breaking success with the three-month Frida Kahlo exhibition, which closed on September 28, 2008. Attendance during the show was the museum’s highest ever, totaling 412,244—an average of 4,530 visitors per day. The record was previously held by the 2003 Marc Chagall exhibition, which brought a total of 363,641 to SFMOMA.

“We couldn’t be more satisfied with the success of Frida Kahlo, and we’re proud to have presented her highest-quality work” states SFMOMA Director Neal Benezra. “The exhibition exceeded our expectations on many fronts and engaged the Bay Area community, attracting a wide range of visitors. The popularity of this exhibition is a testament to Frida Kahlo’s tremendous talent as a modern painter and to her prominence as a cultural figure.”

The popularity of SFMOMA’s presentation of the exhibition also exceeded that of its two previous stops in the United States combined: 115,405 visitors attended Frida Kahlo at the Walker Art Center in Minneapolis (October 27, 2007 through January 20, 2008), and 194,322 people viewed the exhibition at the Philadelphia Museum of Art (February 20 through May 18, 2008).

SFMOMA broke another significant record as a result of the exhibition: 22 percent of visitors to Frida Kahlo were from the Latino community. As it has been an ongoing objective of the museum to create and bolster long-term relationships with Latino visitors, SFMOMA considers this new record to be a highly significant achievement. In preparation for Frida Kahlo, the museum implemented a comprehensive plan that involved reaching out to Latino media outlets in the region and building connections with community organizations, business leaders, chambers of commerce, and individuals. A Spanish-language marketing and communications campaign was also key.

During the run of Frida Kahlo, SFMOMA hosted more than 350 private and 183 docent tours, and rented 63,877 multimedia tours. A timed-ticketing system was implemented for the exhibition—a first for the museum—and due to the system’s efficiency, most visitors waited less than ten minutes to enter the exhibition upon arrival.

The SFMOMA MuseumStore also enjoyed great success during Frida Kahlo, when it generated the largest sales volume in the history of the store. More than 150,000 Kahlo-related products were sold—approximately 4,000 pieces of handcrafted jewelry, 27,000 books (including the exhibition catalogue), and 120,000 various objects, including postcards sets, posters, hand-embroidered blouses, hand-painted pottery, hand-loomed rebozos (shawls), and artisan-crafted images of Frida Kahlo. In preparation for the exhibition, buyers from the MuseumStore traveled to Mexico to purchase a variety of traditional Mexican folk art and jewelry from local artists and artisans. Many of these works were directly influenced by the life and art of Frida Kahlo. All proceeds from MuseumStore sales support SFMOMA, making the museum’s exhibitions, educational programming, and outreach activities possible.




Today's News

October 8, 2008

Picasso and the Masters Opens at the Galeries Nationales du Grand Palais in Paris

Saatchi Gallery Opens at Duke of York's HQ Building, Chelsea

Smithsonian's Cooper-Hewitt Unveils Renovation/Expansion Design

Musée d'Orsay Opens Picasso / Manet: The Luncheon on the Grass

Sotheby's To Spearhead its Contemporary Art Sale with Andy Warhol's Skulls Series

The Avant-garde and Sport in the IVAM Collection on View at Bancaja Cultural Centre of Alicante

Cindy Sherman Honored at the Brooklyn Museum's Women in the Arts Fundraising Luncheon

John Milton's Paradise Lost at The Morgan Library & Museum

The Infinite Landscape: Master Photographers from the UMMA Collection

AGO Acquires Three New Works at Toronto International Art Fair

Rare Historical Documents from Israel's Near and Distant Past on Display for First Time

Roy Lichtenstein Foundation Acquires Harry Shunk Photographic Archive

SFMOMA Boasts Record Numbers for Frida Kahlo

Kemper at the Crossroads' First Exhibition Jeff Shore and Jon Fisher: Reel to Reel Opens November 7

Arcology Appoints a Globally Distinguished Architect to Design its Dubai Based Projects

Most Popular Last Seven Days



1.- Scientists at Germany's Karl May Museum weigh returning Native American scalp

2.- Totally Thames launches Florentijn Hofman's first ever UK commission: HippopoThames

3.- Restoring Albrecht Dürer's masterpiece The Arch of Honour of Maximilian I

4.- German Consulate in New York presents the work of forgotten 20th century master painter

5.- Cave carving in Gibraltar may be first known example of Neanderthal rock art

6.- Monet discovered in suitcase taken into German hospital by 'Nazi art' hoarder

7.- Gustav Klimt's 'Portrait Adele Bloch-Bauer II' on view at the Museum of Modern Art

8.- Dreadnoughtus: Meet Argentina's supermassive, 85 feet from nose to tail, 'fear nought' dino

9.- Monet's 'Impressionism' birth dated by Texas State University's 'Celestial Sleuth'

10.- 'Chess' man star attraction at tattoo convention in Peru

Related Stories



Important Judaica and Israeli & international art bring a combined $7.9 million at Sotheby's New York

Tunisia to auction ousted despot's treasures

Andy Warhol's Mao portraits excluded from the Beijing and Shanghai shows next year

China criticises French Qing dynasty seal auction

Christie's announces auction marking the first half century of the popular and luxurious interiors shop Guinevere

Nine new exhibits debut at San Diego International Airport

Rembrandt masterpiece "Portrait of Catrina Hooghsaet" back on display at National Museum Cardiff

Amber: 40-million-year-old fossilised tree resin is Baltic gold

Egyptian artist Iman Issa wins the Ist FHN Museu d’Art Contemporani de Barcelona Award

The main chapel of the Basilica of Santa Croce open for visits after five year restoration



Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 

Founder:
Ignacio Villarreal
Editor & Publisher: Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Ramírez - Marketing: Carla Gutiérrez
Special Contributor: Liz Gangemi - Special Advisor: Carlos Amador
Contributing Editor: Carolina Farias

Royalville Communications, Inc
produces:

ignaciovillarreal.org theavemaria.org juncodelavega.org facundocabral-elfinal.org
Founder's Site. The most varied versions
of this beautiful prayer.
Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site