5 Artistic Animation Styles

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5 Artistic Animation Styles



Maybe you have already bumped into hundreds of explainer videos on different sites for they are now distributed everywhere especially on social media. These explainer videos were not produced just for fun, but as a matter of fact, they have served as a marketing strategy for many aspiring entrepreneurs or even politicians. These have been a way for them to engage with people. It helped them understand the products, service, process, concept or everything about the thing they have wanted their audience to know.

Animated explainer videos do not necessarily require complexity and extravagant designs for it will only lead to distraction. Sometimes, the simplicity of the video is what catches the audience. Though it still varies on the people, you aim to target. Animation Explainers are the best animation studio in Toronto and globally. They really know how to produce high class explainer videos for worldwide clients.

To catch the attention of the viewers, especially the target market, the animation makers should make sure of the quality, style, design, animation and the other necessary things needed to come up with a productive video.

Almost everyone is now inclined to these kinds of marketing strategy in which before entering into it, one should make sure that the video has the quality that will make it stand out from the rest.

The video explainer comes with a variety of artistic animation styles where you can choose from that will best fit the video you wanted to make.

Listed down are the five artistic animation styles that will surely help you to come up with an eye catchy explainer video.

1) Screencast Video



The screencast video is a type of recording that captures activities taking place on a computer screen or even a phone. This may seem to be a cheap alternative for costly explainer video because a simple smartphone can be used for you to market and record how your product or service work. If you are in a short budget, this one can help you get by as you prepare for a more intricate video you aim to come up with.

With just the use of a plain webcam or any camera with at least a good resolution and a voice recorder, you can already make your own video explainer without further help. Simple editing for the video will do. A screencast is often used for video tutorials like demonstration and so on in which it allows the audience to track what the narrator is doing. Screencasting has become an important device especially today where people are into video tutorials.

2) Cartoon Style



In the pursuit of advancing and increasing the online marketing, the cartoon style or also known as character animated video is considered to be one of the demanded styles for it can easily catch the attention of the viewers at any ages. The cartoon style video explainer can undeniably bring a sentimental feeling to anyone, for a fact that everybody once had his or her childhood life.

With the use of colorful digitalized drawn images and ecstatic characters, it brings out a creative style of marketing. Recent feedbacks have shown that this kind of video style has been giving people some fun while watching it. Although this style is not mainly recommended for some business, which needs a serious approach, nevertheless, this kind of animation style has been considered one of the most effective and recommended video explainers.

3) Whiteboard Animation



This can be a budget-friendly technique especially for those companies who wish to achieve catchy videos without spending much. An artist who has skills and talent into calligraphy or drawing will surely get you into an effective explainer video. Originally, this animation style is done using taking a video recording of the narrator while he is writing down on the whiteboard.

The time-lapse or slow motion effect will be then laid for the finalizing of the video. However, due to the advancement in the technology, this style has been upgraded in a way that it has been now digitalized. Whiteboard animation has been widely used in marketing and external communications for its undeniable use. The power of the visuals provided by the whiteboard animation is understandable and strong that the message of the video won’t be affected despite some noise issues.

4) Motion Graphics



The motion graphic is the way of animating a text for it to appear beguiling to the audience. The motion, graphic, sound, design, and effect should be in a collaborative way of usage to create a grand motion graphic. Normally, while the text is being flashed on the screen, a narrator starts to read it to bring more emphasis. Since before, it has been widely used for the introducing of the movie casts and producers.

Frequently, it has also been used for advertisements, title sequences, lyric videos and others which needs to bring information and put emphasis into. Motion graphics often tend to be more commercial and client driven. It is hard to come up with a good marketing video with the use only of motion graphic. Animators usually come up with mix animation and motion graphics. One thing you have to bear in mind when making a motion graphic, make according to the character.

5) 3D Animation



On a big budget for your marketing video? Then try this one. The output might surprise you. The three-dimensional animation is into creating imageries of characters and props more to life that can move in a digital environment. The best example of this is the cartoon movies such as Moana.

This may be the most expensive out of the four other styles stated above, but the cost will surely match the quality of your dream explainer video. The only disadvantage is that it will take some time, not unless you have an expert to do the editing for you. It will take you at least a week for major adjustments and a couple of days for changing some details. However, if your budget is not enough to meet the required expense for this, then maybe you can come up with a basic three-dimensional animated video of your own.

There you have it, the best artistic animation styles.










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