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Exhibition brings together daily objects and graphics designed in the USSR in the past century
Spidola Transistor radio. 1960-1962. VEF Radio factory. Riga. Design: Adolf Irbitis. © Moscow design museum collection.


BRUSSELS.- With the major exhibition Soviet Design. Red Wealth [ 24.01.2018 - 21.05.2018 ] the ADAM [ Brussels Design Museum ] presents the first of its kind retrospective showcase bringing together daily objects and graphics designed in the USSR in the past century.

The exhibition includes more than 600 iconic pieces of the Soviet lifestyle, examples of graphic and industrial design, technical drawings and prototypes made by Soviet designers from the Moscow Design Museum and private collections. Some of them have never been produced and exist only as prototypes.

It is the second time that the exhibition is presented in Europe, now in its capital, Brussels. The Moscow Design Museum and the ADAM [ Brussels Design Museum ] has long been associated with professional and friendly relations. Both museums are young and have a common mission: collecting and preserving the key design creations of our past and popularization of national design.

The development of Soviet design almost stopped during the crisis in industrial production that followed the collapse of the Soviet Union and now, when Russian design of the 21st century is being formed, it is important to look back at the achievements of decades past and unveil the names of the designers who shaped the lifestyle of Soviet people.

The best examples of Soviet design, can be seen in Brussels at the exhibition Soviet Design. Red Wealth which is divided into sections, each representing a certain aspect of a Soviet citizen’s life and material culture: childhood and leisure, sports and public events, visual communication and packaging design, furniture and household products, precision engineering and industrial production, as well as unique projects of the All-Union Research Institute of Technical Aesthetics (VNIITE).

The exhibition features video interviews with leading Soviet designers, filmed specially for this project: Yuri Soloviev, Valeri Akopov, Vladimir Runge, Igor Zaitsev, Svetlana Mirzoyan, Alexander Yermolayev, and others. Also on show is the unique archival documentary “Design in the USSR” (1977) that was originally filmed to promote Soviet design abroad.





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