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Stedelijk Museum announces first exhibition of graphic designer Wim Crouwel in Japan
New Alphabet Quadrat print, 1967.


AMSTERDAM.- The exhibition Wim Crouwel - Fascinated by the grid is the first overview of the work of Dutch graphic designer Wim Crouwel in Japan. The exhibition will be on view from 16 December at the Kyoto ddd gallery and from 14 May 2018 at the Ginza Graphic Gallery in Tokyo. Both galleries are solely dedicated to graphic design. The last time Crouwel’s work was on show at the Stedelijk Museum was during the exhibition Wim Crouwel - A Graphic Odyssey in 2011, in collaboration with the Design Museum (London). Now it is time for a distinguished recognition of his work in Japan. The exhibitions are composed of works from the collection of the Stedelijk Museum Amsterdam.

Wim Crouwel (b. 1928, Groningen) was inspired by the founders of modernism and developed unique typographic designs based on their principles. His interest in architecture resulted in a strong sense of spatial awareness. He began his career as an exhibition designer but is most noted as the graphic designer of the Stedelijk from 1963 to 1985. Under Edy de Wilde’s directorship Crouwel was responsible for practically all posters, catalogues and small printed matter produced by the museum.

During Crouwel’s time at the Stedelijk he developed a unique grid system, which formed the basis of the museum’s graphic identity and ensured visual consistency for years to come. In his opinion designers should approach their work with an objective attitude, rather than one focused on advertising. He has also been active as a teacher, writer and lecturer.

Wim Crouwel, in cooperation with his son Remco, designed the accompanying poster for the exhibitions in Japan. Carolien Glazenburg (Curator of Graphic Design at the Stedelijk Museum) will install the exhibition she has put together for this occasion, and will be present in Kyoto during the opening for gallery talks and special lectures.





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