BROOKLYN, NY.- The Brooklyn Museum
announces that Flooded McDonald's by Danish artist collective SUPERFLEX has been added to the special exhibition Infinite Blue and will remain on view through March 4, 2018 in the 1st floor Great Hall.
The 21-minute video slowly submerges a life-size replica of a McDonald's restaurant in water, serving an indictment to consumer and corporate influence in the face of climate change. As water levels climb, furniture, food, paper cups, and even mascot Ronald McDonald begin to float, eventually causing the wiring to short-circuit and the space to become fully submerged. SUPERFLEX began Flooded McDonald's in 2008, during the economic crisis and amid growing awareness of climate change. The collective selected McDonald's as a representative of certain multinational companies whose economic power and consumer practices contribute to global warming.
SUPERFLEX was founded in 1993 by Jakob Fenger, Bjørnstjerne Christiansen, and Rasmus Nielsen. The group is known for its focus on social, cultural, and global concerns--- such as waste management, migration, copyright law, and counterfeit currency--- which are often tackled with wit and subversive humor.
Infinite Blue is a major collection exhibition in the Museum's Great Hall and Martha A. and Robert S. Rubin Pavilion and Lobby that uses the color blue as a lens through which to explore art from ancient Egypt to the present. Through a cross-generational and multidisciplinary array of work, blue is examined as a link from the past to the present: as a historical force for global commerce; as an emblem of power, beauty, and spiritualism; and as a symbol for gender difference, among other uses and purposes. This cross-departmental survey includes objects from our holdings of Asian, African, Egyptian, American, Native American, and European art, among them paintings, sculpture, prints, drawings, the decorative arts, illuminated manuscripts, printed books, and contemporary art.