The First Art Newspaper on the Net   Established in 1996 United States Sunday, September 22, 2019


Studio Drift and BMW illuminate the night sky with a performance of 300 drones flying in Miami Beach
300 illuminated drones moved across the sky above the ocean mimicking a flock of birds.


MIAMI, FLA.- On the occasion of Art Basel in Miami Beach, Amsterdam based Studio Drift, Lonneke Gordijn and Ralph Nauta, presented their latest work Franchise Freedom – a flying sculpture by Studio Drift in partnership with BMW. 300 illuminated drones moved across the sky above the ocean mimicking a flock of birds and creating a performative artwork at the interface between technology, science, and art.

"Everything can be simulated in animation and virtual reality, but we think there is an importance in creating real experiences that you can feel and see with your own eyes in the real world, not only through a screen", says Lonneke Gordijn, co-founder of Studio Drift, Amsterdam.

Hildegard Wortmann, Senior Vice President Brand BMW says: "It was Edmund Burke—in the middle of the 18th century within his well-known treatise on the sublime—who wrote of beauty as being a movement. This is what Studio Drift and Bayerische Motoren Werke both wholeheartedly subscribe to. FRANCHISE FREEDOM is a technological wonder and a breathtaking aesthetic experience."

By imitating the natural phenomenon of a swarm of birds, it is the first time for this orchestrated movement to be presented by machines working with decentralized algorithms at a very large scale. Additional shows weather permitting are planned nightly at 8pm until December 10. The drones perform between 32nd and 33rd Street off Collins Avenue behind the Faena Hotel Miami Beach. They are visible from a large distance—detailed timing will be shared on Instagram by Studio Drift @studio.drift, by Pace Gallery @pacegallery and by BMW on Instagram @bmwgroupculture and Facebook #bmwgroupculture.

Studio Drift questions the delicate balance between the group and the individual. The sacrifice made by the individual subjecting to the group gives off the illusion of freedom, creating a never-ending cycle. To create FRANCHISE FREEDOM, Studio Drift studied the natural flight patterns of starlings and translated them into software that was specially developed and embedded in the drones. Their technology is based on ongoing university research on flocking behavior, as the principles of self-organization have become more and more relevant in our changing world.

BMW has a 50-year global track record of recognizing and enabling talent in the arts. The company makes artistic visions come true and honors the full creative freedom of any artist or institution they collaborate with. When Studio Drift sought a dialogue with BMW in regard to their ambitious project, the company, as long-term partner of Art Basel, could not pass on the challenge. For the period of over half a year, discussions ensued between BMW and Studio Drift—just as they did with artists like Jeff Koons, Olafur Eliasson, and Cao Fei before them.






Today's News

December 9, 2017

Banksy ❤ NYC – The first exclusively Banksy auction will be held in New York

No single 'out of Africa' migration for humans: study

New 'land and sea' velociraptor-like dinosaur discovered

500th anniversary of Jacopo Tintoretto's birth celebrated with exhibitions in Venice, New York, and DC

Martin Gropius Bau opens "Jews, Christians and Muslims Scientific Discourse in the Middle Ages 500-1500"

New UBS report reveals what drives US art collectors

Abu Dhabi authorities 'acquired' $450 mn Da Vinci: museum

Jon Seydl named as new Director of Krannert Art Museum at the University of Illinois

Cisneros Fontanals Art Foundation opens exhibition of works by three pioneers of Cuban geometric art

Major exhibition presents 175 works by 100 artists reponding to Mississippi over two centuries

First museum retrospective of photographer Eugene Richards opens at Nelson-Atkins

President John F. Kennedy painting auctions for $162,500 at Heritage

Exhibition explores definition of American family through photographs ranging from Victorian era to today

Shaker Museum / Mount Lebanon chooses Studio Analogous to design online collections website

Vintage petroliana signs with dazzling graphics bring strong dollars at Route 32 Auctions

Pérez Art Museum Miami launches its first-ever augmented reality exhibition

Sotheby's New York exhibits 240+ exemplary works of 20th century design

Delayed Bolshoi 'Nureyev' to premiere with director under arrest

Studio Drift and BMW illuminate the night sky with a performance of 300 drones flying in Miami Beach

Contemporary Art Qatar opens in Berlin

New exhibition: Kimchi and Chips Line Segments Space in QUAD Gallery

"Off the Beaten Track: A Road Trip through the Archives of American Art" opens in Washington

From classical to contemporary: Saffronart's Online Auction sees excellent results across categories

William Kaufman Organization launches immersive art gallery at 2 Gansevoort

Most Popular Last Seven Days



1.- Holocaust 'masterpiece' causes uproar at Venice film festival

2.- To be unveiled at Sotheby's: One of the greatest collections of Orientalist paintings ever assembled

3.- Bender Gallery features paintings by up and coming Chicago artist Michael Hedges

4.- Lévy Gorvy exhibits new and historic works by French master in his centenary year

5.- Artificial Intelligence as good as Mahler? Austrian orchestra performs symphony with twist

6.- Fascinating new exhibition explores enduring artistic bond between Scotland and Italy

7.- Exhibition explores the process of Japanese-style woodblock production

8.- Robert Frank, photographer of America's underbelly, dead at 94

9.- The truth behind the legend of patriot Paul Revere revealed in a new exhibition at New-York Historical Society

10.- Hitler bust found in cellar of French Senate



Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 



Founder:
Ignacio Villarreal
(1941 - 2019)
Editor & Publisher: Jose Villarreal
Art Director: Juan José Sepúlveda Ramírez

Royalville Communications, Inc
produces:

ignaciovillarreal.org avemariasound.org juncodelavega.com facundocabral-elfinal.org
Founder's Site. The most varied versions
of this beautiful prayer.
Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful