The First Art Newspaper on the Net Established in 1996 United States Tuesday, November 25, 2014


Italian fashion house Fendi to fund $2.85 million Trevi Fountain repairs in Rome
The Trevi fountain in Rome. Italian fashion house Fendi on January 28, 2013 announced it would finance a renovation of the Trevi Fountain in Rome, becoming the latest luxury group to fund repairs on a priceless heritage in times of austerity. AFP PHOTO / GABRIEL BOUYS.
ROME (AFP).- Italian fashion house Fendi on Monday said it will finance a renovation of Rome's famous Trevi Fountain, becoming the latest luxury group to fund repairs to priceless heritage in times of austerity.

"It's a great idea, a great project! It is a symbol of Rome, like the Colosseum or St Peter's (Basilica)," Fendi's German-born artistic director Karl Lagerfeld told a press conference in the city.

The 2.12 million euro ($2.85 million) repairs on the nearly 300-year-old fountain will be finished by 2015, Rome's city hall and Fendi said in a note.

Lagerfeld, who has been with Fendi since 1965, told AFP: "My motto in life is: 'Whoever has the money pays'. It's as simple as that."

"Fashion has money because things are going amazingly, like never before, in other parts of the world. So Rome should benefit," he said.

The 79-year-old designer, who is also a celebrated photographer, said he would be publishing a book on the fountains of Rome that will feature some of his daguerreotypes -- an antique type of photograph.

"The restoration of the Trevi Fountain demonstrates the importance of public-private collaboration," Rome mayor Gianni Alemanno told reporters.

Alemanno said the economic crisis in Italy created "a need for a new cultural philanthropy".

The "Fendi for Fountains" project will also include funding to restore Quattro Fontane, late Renaissance fountains gracing each corner of a busy intersection which are blackened with soot.

Fendi, which was founded as a leather goods business in Rome in the 1920s and is now part of French luxury giant LVMH, said it felt "a deep bond with the Eternal City".

Under the deal with Rome city authorities, Fendi's logo can be displayed on building site signs during the repairs and the company can hang a plaque near the monuments for four years after completion.

There has been concern about the state of the Trevi Fountain, which is visited by millions of tourists every year, particularly after bits of its elaborate cornice began falling off last year following a particularly harsh winter.

Emergency repairs cost 320,000 euros, and a survey of the monument found that more critical work was needed, prompting a cash-strapped city hall to appeal to large companies and donors for funding.

The Trevi Fountain, commissioned by Pope Clement XII in 1730, is the end point of one of the ancient aqueducts that supplied Rome with water.

It famously featured in a scene of Federico Fellini's iconic film "La Dolce Vita" in which Marcello Mastroianni and co-star Anita Ekberg share a kiss while wading through its pristine waters.

Tourists believe their luck will improve if they throw a coin into the fountain with their back turned to it.

Spending cuts in tough economic times have hit cultural budgets particularly hard in Italy, forcing managers to seek private funding.

The Trevi restoration comes after Diesel jeans founder Renzo Rosso took on the five-million-euro cost of renovating the Rialto Bridge in Venice, and shoe billionaire Diego Della Valle has offered 25 million euros for a clean-up of the Colosseum.

Italy supports the injection of private funding to preserve heritage, but new laws allowing this have angered some conservationists who fear that the monuments will be used for advertising purposes.



© 1994-2013 Agence France-Presse





Today's News

January 29, 2013

Romanian fashion designer Catalin Botezatu's home searched over Dutch art heist

Detroit Institute of Arts to display Van Gogh painting on loan from Musée d'Orsay

Italian fashion house Fendi to fund $2.85 million Trevi Fountain repairs in Rome

New York State Museum exhibits Gordon Parks photography celebrating his 100th birthday

West Coast premiere of Andy Warhol's film San Diego Surf at the Museum of Contemporary Art San Diego

Never before seen Vija Celmins work "Untitled (Knife and Dish)" surfaces in Los Angeles

Kansas City's Nelson-Atkins Museum of Art mourns loss of philanthropic leader Adele Hall

No free rides on pricey Marklin carousel in Noel Barrett's $1.3 million Winter Auction

Devon cupboard find turns brass into gold at Bonhams South African Art sale on March 20

Art Gallery nurtures next generation of artists and art lovers with new dedicated activity space

Rochester Art Center presents exhibition by leading representative of the "New Leipzig School" of painting

Polish director and audio-visual artist Lech Majewski at the Centre of Contemporary Art in Torun

The Bo Bartlett Center at Columbus State University names David Houston as its first Director

"Jennifer Karady in Country: Soldiers' Stories from Iraq and Afghanistan opens at Ursinus College

University of Richmond Museums presents "Flow, Just Flow: Variations on a Theme"

Laurence Miller Gallery opens its first exhibition of photographs by Kazuo Sumida

Patek Philippe drives remarkable results at Antiquorum's Spring Auction in Hong Kong

Did cavemen have mystical powers? New book explains what cave paintings indicate

Most Popular Last Seven Days



1.- Greece holds breath as skeleton found in Alexander the Great-era tomb at Amphipolis

2.- Spain mourns the death of art collector Cayetana Fitz-James Stuart, Duchess of Alba

3.- Meet the ancestors: Exhibition at Bordeaux gallery reveals faces of prehistoric humans

4.- Getty Foundation and partners launch free of charge online art collection catalogues

5.- Historic photos of dead Cuban revolutionary Che Guevara resurface in small Spanish town

6.- Exhibition showcases the first two 'Poesie' created by Titian following their restoration

7.- O'Keeffe painting sells for more than three times the previous world auction record for any female artist

8.- Crystal Bridges announces the departure of museum President Don Bacigalupi

9.- artnet Auctions offers a later example of Yayoi Kusama's important Infinity-Nets series

10.- 'Degenerate art' should go back to museums: German advisor Jutta Limbach



Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 

Founder:
Ignacio Villarreal
Editor & Publisher: Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Ramírez - Marketing: Carla Gutiérrez
Special Contributor: Liz Gangemi - Special Advisor: Carlos Amador
Contributing Editor: Carolina Farias

Royalville Communications, Inc
produces:

ignaciovillarreal.org theavemaria.org juncodelavega.org facundocabral-elfinal.org
Founder's Site. The most varied versions
of this beautiful prayer.
Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site