NEW YORK, NY.-
Art Production Fund and The Standard present Global Rainbow, After the Storm, a monumental outdoor laser installation by American artist Yvette Mattern on view from 8pm to 2am nightly on November 27th through November 29th from the rooftop of The Standard, High Line and viewable to millions of New Yorkers. Organized in response to Hurricane Sandy, the artist projects seven beams of high power laser light over communities hit hard by the storm, originating on Manhattan's lower west side and spanning across Brooklyn toward the Rockaways. The installation aims to symbolize hope and act as a call to action to support the communities that were devastated by the storm.
Global Rainbow, After the Storm illuminates the night sky and is visible for up to 35 miles depending on atmospheric conditions. Despite its significant range, the lasers use a minimal amount of power, approximately 24 amps or the equivalent of two hairdryers. Global Rainbow has been presented throughout Europe and launched the London 2012 Cultural Olympiad in England and Northern Ireland to rave reviews and massive audiences.
The presentation incorporates a fundraising initiative, encouraging financial support for two organizations that are providing relief for victims of Hurricane Sandy. The first, Waves for Water, is a non-profit that has been working tirelessly with the coastal communities and other relief organizations in Staten Island, New Jersey, Rockaway Beach and Long Beach to bring much needed on-site support to victims. Direct donations can be made at: www.wavesforwater.org
. The second organization, New York Foundation for the Arts, has administered the Emergency Relief Fund, a major relief effort to assist artists suffering damage and loss in the aftermath of Hurricane Sandy. It is supported by the Andy Warhol Foundation for the Visual Arts, the Robert Rauschenberg Foundation and the Lambent Foundation (a project of the Tides Center). Direct donations can be made at: www.nyfa.org/donation.asp
Mattern described her intention in bringing Global Rainbow back to New York, I hope that seeing this beacon in the night sky will provide people with a sense of peace and security in this time of crisis and that it will unify us with its presence so we remember that we are all in this together, regardless of divisions of class, race, religion and culture. Doreen Remen and Yvonne Force Villareal, co-founders of Art Production Fund explained, We have been presenting public art for over a decade and it is rare to come across a project with the ability to reach millions of people in such a short time. Matterns Global Rainbow, After the Storm inspired us with its call to action and inspiring vision of solidarity. We look forward to sharing this project with New York.
The Standard, High Line has an ongoing commitment to presenting and supporting public art projects. The Standard frequently collaborates with artists on publications, products, installations, and events throughout its network of properties and shops.
Yvette Mattern is a visual artist who lives between New York and Berlin. She holds a Master of Fine Arts degree from Columbia University's Film Division. Mattern works mainly with video and film, which she fuses with elements of performance, public, art and sculpture. Matterns video Last Day of Magic was included at the 53rd Venice Biennale Official Satellite Program in 2009, and her work has also been exhibited at the Stenersen Museum, Oslo, Norway; Künstlerhaus Büchsenhausen, Innsbruck, Austria; and Freies Museum, Berlin.