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Rockwell Group to Design New Cafe at the Whitney Museum
The Whitney’s cafe will blend harmoniously with the Museum’s renowned Marcel Breuer architecture.
NEW YORK, NY.- The Whitney Museum of American Art has selected Rockwell Group for the architecture and design of its forthcoming cafe, created and operated by Danny Meyer’s Union Square Hospitality Group, opening this winter.

The yet-to-be-named cafe, located on the Whitney’s lower level, will be open for both Museum and non-museum visitors, serving breakfast and lunch daily, as well as dinner on most Saturdays and Sundays. While the concept is still being developed, the cafe will be seasonal and committed to sourcing food from nearby farms.

“We are delighted that Rockwell Group, the distinguished design and architecture firm, is designing our new cafe,” said Adam D. Weinberg, the Whitney’s Alice Pratt Brown Director. “We couldn’t ask for more talented and imaginative collaborators than Danny Meyer and David Rockwell, who have each created iconic and beloved spaces in the city. We’re excited to offer a dining destination that will not only enhance the visitor experience at the Museum, but also become a welcoming spot for the entire community.”

Rockwell Group was also behind the architecture of USHG’s neighborhood Roman style trattoria, Maialino, in Gramercy Park. Currently in development, the contemporary design for the Whitney’s cafe will blend harmoniously with the Museum’s renowned Marcel Breuer architecture and create a warm and inviting space for diners.

In 2009, the Whitney selected Union Square Hospitality Group to conceive the cafe, as well as USHG’s catering and events business Union Square Events to serve as the Museum’s exclusive caterer.

The Whitney Museum of American Art | Rockwell Group | Adam D. Weinberg |


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