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Imperial War Museum London Appoints Master Planners
Posters titled (L-R) 'Daddy What are you doing at the Occupied territories?' by David Tartakover (1989), 'Peace Killer the Way to Find Bin Laden' by Kurt Jotter (2003) and - Untitled by Peter Kennard (2003)are on display during the press view of 'Weapons of Mass Communication' exhibition held at the Imperial War Museum in London. EPA/DANIEL DEME.
LONDON.- Imperial War Museum London has appointed Foster + Partners as architect and Drivers Jonas Deloitte as project manager for its ambitious spatial master plan.

Imperial War Museum London has commissioned the master plan of its Lambeth Road site, formerly the Bethlem Royal Hospital (Bedlam), in order to improve the experience for its visitors. The first phase will be delivered in time for national commemoration of the First World War centenary in 2014.

Foster + Partners and Drivers Jonas Deloitte will work with the Museum to develop a comprehensive master plan within the footprint of the existing building. The Museum’s internal space will be enhanced to provide new galleries and visitor services facilities that will help the Museum’s wide ranging audiences, often with little direct experience of war themselves, get the most out of their visit.

As well as creating a coherent visitor route, the master plan intends to maximise revenue generation opportunities and provide a more efficient and sustainable infrastructure for the Museum and its Collections.

Diane Lees, Director-General of the Imperial War Museum, says of the appointment: “We’re incredibly excited to be bringing on board Foster + Partners and Drivers Jonas Deloitte. Both impressed us with their blend of energy and experience, qualities we believe are essential to the team working on such an important project. Our aim is to put audiences at the heart of everything the Museum does, and we’re confident our new master planning partners will help us deliver this.”

The Museum was impressed by Drivers Jonas Deloitte’s extensive and niche experience in the cultural sector, especially among other national museums, galleries and theatres, while Foster + Partners made an impact with their imaginative and thoughtful approach.

The long-term project will take a phased implementation approach, to commence once Foster + Partners’ spatial master plan has been approved by the Museum in September 2010. The Museum will also launch a major fundraising appeal to support the project.

Imperial War Museum London | Diane Lees | Drivers Jonas Deloitte |




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