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PHotoEspaña Reports 5% Increase in Attendance Breaking its Own Record
Annie Leibovitz participated at the 2009 edition of PHotoEspaña. Photo: EFE/Emilio Naranjo.

MADRID.- PHotoEspaña reports its best results in terms of visitors to the 74 exhibitions and activities developed in Madrid, Cuenca, Lisbon and Alcalá de Henares. The public has been able to discover the work 249 photographers and visual artists of 40 nationalities, among them classic ones as Dorothea Lange and Ugo Mulas and contemporary as Gerhard Richter, Annie Leibovitz and Mauro Restiffe.

693.000 people, 5% more than in its past edition, have visited the 74 exhibitions of PHotoEspaña 2009 –31 in the Official Section, 9 in other exhibition rooms and 34 in the Festival Off– and they have participated in the activities organized. 259 photographers and visual artists of 40 nationalities have become part of an exhibition program that has counted with the support of the following cultural institutions: BBVA, Casa de America, Circulo de Bellas Artes, Comunidad de Madrid / Sala Alcala 31, Comunidad de Madrid / The Aguila Complex, Comunidad de Madrid / Sala Canal de Isabel II, Filmoteca Española – Cine Dore, Fundacion Telefonica, Cervantes Institute, Matadero Madrid, Museo Colecciones ICO, Museo de Arte Contemporaneo de Madrid, Museo Nacional Centro de Arte Reina Sofia, Museu Colecçao Berardo, Real Jardin Botanico – CSIC and Teatro Fernan Gomez. Centro de Arte / Banco Santander Foundation.

PHotoEspaña has had two headquarters in Spain besides of Madrid. The city of Cuenca as venue of the Festival has received an exceptional exhibition and activity program called OpenPHoto, composed by proposals of cultural institutions and embassies of 8 countries: Netherlands, Greece, Italy, Belgium, Colombia, United Kingdom, Portugal and Romania. The headquarters that have received OpenPHoto have been the Aula Cultural Universitaria, la Escuela de Arte Jose Maria Cruz Novillo, the Fundacion Antonio Perez, the Fundacion Antonio Saura (Casa Zavala) and Museo de Semana Santa. In turn, the city of Alcala de Henares has hosted the program Campus PHE Grand Masters Comunidad de Madrid, the workshops and master classes given by 8 photographers of international size, that have been celebrated in the Former Santa Maria la Rica Hospital during the month of June.

PHotoEspaña has produced specifically for the Festival a total of 18 exhibitions: Mirante, by Mauro Restiffe; In the needles of these days, by Jindrich Styrsky; City Scene, by Zhao Liang; Photographs 1974-2008, by Patrick Faigenbaum; Descubrimientos PHE09; Horizonville, by Yann Gross; Resilience; Nocturne ... [in real time], by Iñigo Manglano-Ovalle, The best photography books of the year; Back home. Video Works, by Pedro Costa; The Crucial Years, by Dorothea Lange; Border of Africa, by Bartolome Ros; The Atlas Group. A project by Walid Raad [1989-2004]; Evidence, by Larry Sultan & Mike Mandel; The 70's. Photography and Everyday Life, and individual exhibitions of Ugo Mulas, Sara Ramo, Cristobal Hara and Mabel Palacin.

As an accompaniment for all this exhibitions PHotoEspaña 2009 has published 7 books: PHE09 guide, Descubrimientos PHE guide, the official catalogue of PHE09, The everyday, as well as exhibition catalogues like The 70's. Photography and Everyday Life; Dorothea Lange. The Crucial Years, Gerhard Richter. Overpainted photographs and Bartolome Ros. Border of Africa.

A Festival in expansion
In this edition, PHotoEspaña has initiated a new challenge, the diffusion and international projection of the Festival through PHotoEspaña International, a program through which the Festival has organized exhibitions and professional programs in other countries and, from time to time, out of the dates of the Festival. For the first time, PHotoEspaña has organized the viewing of portfolios Descubrimientos PHE in Peru and Mexico with the support of the AECID (Agencia Española de Cooperacion Internacional para el Desarrollo, the Spanish Agency for International Development Cooperation), the Cervantes Institute, the Spanish Cultural Centre in Lima and the Spanish Cultural Centre in Mexico City. This professional program has made possible for 339 Latin American photographers to present their work to international professionals of the photographic industry. Besides, 10 of them have made part of the exhibition Resiliencia (Resilience) in the Cervantes Institute, that will subsequently route through the different centres of the Cervantes Institute outside Spain. Also, Portugal has repeated again as venue of the Festival and has opened last 29 May the program of exhibitions of PHE09 with two individual samples of Cristobal Hara and Mabel Palacin in the Museu Coleccao Berardo of Lisbon.

This international projection of the Festival has reflected in the ssuccess among national and internationa press. PHotoEspaña 2009 has broken its record of accredited journalists. More than 800 national and international journalists have covered the Festival for medium from 20 countries. The Festival has registered more than 2.000 appearances in the press, radio, television and on the Internet. The Festival presence in international medium has increased a 15%.

Success at the professional and general publics programmes call for entries
PHotoEspaña has increased its offer in professional and general publics programmes and has created new projects that have become an international meeting point for photography professionals.

The programme Descubrimientos PHE has been expanded in this edition of the Festival with the viewings carried out in Mexico City and Lima. Thus, the number of portfolios received has increased by 25%, adding a total of 1.146. The Aguila Complex of Comunidad de Madrid has hosted all the activities and expositions of the program Descubrimientos PHE Madrid, becoming a great centre for the emerging photography. There was the exhibition of Yann Gross, winner of the past edition of the Prize Descubrimientos PHE Epson, and the collective exposition with the work of the 70 finalists in the portfolios review in Madrid.

Campus PHE Comunidad de Madrid has expanded their offering creating the program Campus PHE Edicion de Libros, a workshop for editorial projects in which they have participated 30 students of 9 countries who received, in the CA2M-Centro of Art Two of May, the advice of Chema Conesa, Fernando Gutierrez and Martin Parr. This activity has been united to Campus PHE Grand Masters, the photography workshops program and master classes that has had 110 students of 11 nationalities. The Former Santa Maria la Rica Hospital has received the classes given by Alessandra Sanguinetti, Patrick Faigenbaum, Stephen Shore, Roger Ballen, Neil Stewart, Stefan Ruiz, Jim Goldberg and Angel Marcos. The master classes offered in Alcala de Henares gathered more than 800 participants.

Encuentros PHE; debates around photography have been directed by photographer Ferdinando Scianna and the writer Antonio Anson. In this professional encounter celebrated in the auditorium of the Ministry of Culture from 4 June to 6 June, met 282 people. Among the 14 speakers and lecturers who have participated in this edition of Encuentros PHE are professionals of the photography and theorists as Marianne Hirsch, Roberto Ando, Paul Edwards, Alberto Garcia Alix, Silvana Turzio and Claude Ambroise. A book with the debates will be published after this summer.

PHotoEspaña has expanded in 2009 the educational activities and those for the general public. In this edition it has developed along with the Banco Santander Foundation the educational program The 70. Photography and Everyday Life, that has introduced in the contemporary photography to more than 200 students between 15 and 18 years of 6 schools of Madrid.

Along with la Fundacion Canal it has organized the contest The water of Madrid, that has received more than 1,250 photographs, and some of them have been exposed in the gardens of the Foundation. This space has also hosted workshops for children and young, having photographers like Rosa Muñoz, Ciuco Gutierrez and Laura Torrado, in which they have participated 180 children and youths between 6 and 15 years old.

The Recorridos Camper have gathered in this edition more than 600 people that have participated in 27 guided visits and family workshops that have been celebrated during the month of June in the BBVA, Circulo de Bellas Artes, Teatro Fernan Gomez. Centro de Arte / Banco Santander Foundation, Casa de America, Museo de Colecciones ICO, Comunidad de Madrid / Sala Canal de Isabel II, Museo Nacional Centro de Arte Reina Sofia, Fundacion Telefonica, Comunidad de Madrid / Sala Alcala 31, Museo de Arte Contemporaneo de Madrid, Comunidad de Madrid / The Aguila Complex, Matadero Madrid and Cervantes Institute.

Finally, A Night for Photography gathered thousands of people in the center of Madrid who participated in the projections and activities organized on 19 June. The grand screen installed in Plaza de Santa Ana served as a shop window to show the work of grand masters of the photography, a projection carried out by the students of the Master PHotoEspaña in photography as well as the images obtained by the more than 1.250 people participating at the PHotoMaraton. Besides, the passers-by who enjoyed the Night in the Barrio de las Letras could be photographed in the sets of PHE-Home, an activity that take "the house to the street", as well as of the Nomad Projections that were projected in the buildings of the city centre.

PHotoEspaña with the university
PHotoEspaña has created along with the European University of Madrid, the Master PHotoEspaña en Fotografia: teorias y proyectos artisticos (Master PHotoEspaña in Photography: theories and artistic projects). With the experience of the European University of Madrid, leader in university education, and PHotoEspaña, leader in cultural management, a course has arisen to endows the student of a knowledge specialized in photography and contemporary art. It establishes a theoretical content developed by professionals of the highest level, specialists in photography, in artistic practice, in photographic edition and in contemporary thought. The technical part tackles with special attention the environment of the professional photography, in concrete the last techniques and digital protocols, and account for it with the contribution of experts and professionals of the world of the photography.

Besides, the commitment of PHotoEspaña with the university has been seen reaffirmed with the covenant signed with the Facultad de Bellas Artes de la Universidad de Castilla-La Mancha, allowing students finalizing their studies of Fine Arts to join a traineeship program in activities of the exhibition program of OpenPHoto in Cuenca

PHotoEspaña today: an immediate future
PHotoEspaña close up but its activities still go on. In the fall the Festival will take part in the Comunidad de Madrid programme, Made in Mad, with the exhibition by Javier Vallhonrat, Acaso. It will be open for visits from 19th October at the Carla Sozzani galery in Milan.

Furthermore the pedagogic and professional programmes will continue their international development. PHotoEspaña will create Trasantlantica, a programme of activities that will include portfolio reviews in Brazil and Guatemala, besides workshops, debates and seminars in several countries in Latin America.

Lately, PHotoEspaña along with Banco Santander Foundation will renew their commitment with education and wil creat new educative programmes in primary and high schools to approach photography to young people. more that 26 million viewed pages has broken all its records and has surpassed the 26 million viewed pages in an edition in which contents have been renewed, multiplying by 5 the results of its past edition. Exclusive interviews, contests and a complete audiovisual area with videos of own production have consolidated it as the photographic web of reference.

PHotoEspaña | Ugo Mulas | Gerhard Richter | Annie Leibovitz | Mauro Restiffe | Dorothea Lange  |

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