The First Art Newspaper on the Net Established in 1996 United States Saturday, September 20, 2014


Museum Uses Technology + New Media to Connect with Visitors
The Mattress Factory is also the first museum in the United States to utilize QR code technology as a visitor engagement tool.
PITTSBURGH, PA.- Leave it to a museum known worldwide for pushing artistic boundaries to also push the technological envelope. Currently, the Mattress Factory, a museum of contemporary installation art located in Pittsburgh, is experimenting with three unique technology initiatives designed to deepen visitors’ experiences.

“On the exhibitions side of the organization, the Mattress Factory has been exploring the intersection of art and technology for quite some time,” says Jeffrey Inscho, who oversees Audience Engagement programs for the museum. “We feel the natural next step is to transfer that technological curiosity to the visitor and invite them to participate with it during their MF experience.”

SCREENtxt is a mashup of several technologies and platforms. When visitors arrive at the Mattress Factory they are greeted with a 42” flat-screen television that displays a live text message (SMS) and photo stream sent directly by visitors from their mobile phones. Through a partnership with BrightKite, a location-based social network, and Twitter, the enormously popular micro-blogging platform, all SCREENtxt activity is also viewable online through a portal on the Mattress Factory’s blog.

Essentially, visitors are now able to communicate with each other in a backchannel about the artwork they are viewing. With SCREENtxt content also being viewable online, a participant who visited the museum weeks ago is able to communicate with someone currently on-site and engage in a dialogue about the art they both experienced at the museum.

The Mattress Factory is also the first museum in the United States to utilize QR code technology as a visitor engagement tool. QR codes are two-dimensional barcodes that contain information. The “QR” stands for “Quick Response,” because the information contained in the code can be quickly, easily and reliably accessed in a matter of seconds from most 3G mobile phones.

In an attempt to reduce the quantity of printed gallery guides the museum produces, the Mattress Factory has placed a number of these codes on exhibition title cards throughout the galleries. Each code contains different information; some access video of artists talking about the piece the visitor is viewing or video of the artist installing the work, some display still images and background information, while others contain short anecdotal text messages about the pieces they are near.

MF iConfess is an innovative approach to broaden the Mattress Factory’s outreach and hear directly from visitors using technology in a new way. Computer hardware combined with YouTube’s Quick Capture feature allows visitors to record their thoughts and then upload their responses directly to a YouTube channel created for the project.

In the museum’s first-floor lobby, a private, confessional-like structure has been crafted in which museum visitors are asked to broadcast their answers to the question, “What does the Mattress Factory mean to you?” Uploaded responses are as varied as the visitors making the videos. One visitor from Scotland says, “I really like that the emphasis here at the Mattress Factory is on space and community,” while another visitor quips that “the Mattress Factory is the only art museum where he actually had fun.”

Mattress Factory | Pittsburgh | SCREENtxt | MF iConfess | Youtube |


Today's News

May 20, 2009

Francis Bacon's Provocative Works Featured in Exhibition at Metropolitan Museum of Art

Sotheby's To Offer Tuyomyo, a Bench by Frank Gehry in June

"Mannahatta/Manhattan: A Natural History of New York City" Takes Visitors 400 Years Back in Time

Early Bob Dylan Poem Highlights Christie's Pop Culture Sale on June 23

Royal Academy's Summer Exhibition 2009 Courtyard Sculpture Installed

Vitra Design Museum Shows Antibodies: The Works of Fernando & Humberto Campana

AIA Selects the 2009 Recipients of the Small Project Awards

Museum Uses Technology + New Media to Connect with Visitors

Augusto Giacometti, Cuno Amiet, Paul Camenisch and Ernest Bieler in the Spotlight

MoMA Presents Weeklong Run of DJ Spooky's Rebirth of a Nation

DAZ in Berlin Opens Exhibiton on Contemporary Architecture as well as Urban Tendencies in Istanbul

Andrew Wyeth's Last Painting, 'Goodbye,' to be Published

Important Painting by Charleston-Born Artist Louis Rémy Mignot On View Now at the Gibbes Museum of Art

A Festival of Books: Christie's Offers a Collection of Illustrated Fete Books

A Rare Frederic Church Work Highlights American Paintings Sale

Sotheby's Next Sale of Asian Art, to be Held on June 11 in Paris

Art Changes Football Forever

Indianapolis Museum of Art Commissions Judith G. Levy for Efroymson Pavilion Installation Series

Dutch Prince and Princess to Open Major Exhibition of Historic Dutch Art at the Vancouver Art Gallery

Graduate Students Share Scholarly Achievements June 5

Most Popular Last Seven Days



1.- Fever mounts as stunning statues found at Alexander The Great-era tomb

2.- Hi-tech underground scans reveal vast complex of monuments at Britain's Stonehenge

3.- National Geographic Museum opens exhibition featuring shark-munching Spinosaurus

4.- First major New York City exhibition to explore Vienna Actionism opens at Hauser & Wirth

5.- Elizabeth I 'airbrushed' for 18th century make-over and a bug is found in Edward VI

6.- Award winning Swedish director Daniel Fridell to direct Kalliope Films' Vincent Van Gogh biopic

7.- Comprehensive retrospective exhibition of Joan Miró's work opens at the Albertina

8.- Synchrotron radiation technology in art conservation: Science to the rescue of art

9.- Mona Kuhn's first solo exhibition in the US opens at Edwynn Houk Gallery

10.- Sotheby's announces details of its sales series for Property from the Collection of Mrs. Paul Mellon

Related Stories



Mattress Factory Screening David Wojnarowicz's Video "A Fire in My Belly"

Queloides: Race and Racism in Cuban Contemporary Art on View at the Mattress Factory

Queloides: Race and Racism in Cuban Contemporary Art on View at the Mattress Factory

Artists Spend Two Months at the Mattress Factory to Create Works

Mattress Factory Announces Guest-curated Group Exhibition Likeness



Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 

Founder:
Ignacio Villarreal
Editor & Publisher: Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Ramírez - Marketing: Carla Gutiérrez
Special Contributor: Liz Gangemi - Special Advisor: Carlos Amador
Contributing Editor: Carolina Farias

Royalville Communications, Inc
produces:

ignaciovillarreal.org theavemaria.org juncodelavega.org facundocabral-elfinal.org
Founder's Site. The most varied versions
of this beautiful prayer.
Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site