The First Art Newspaper on the Net   Established in 1996 United States Tuesday, September 26, 2017


29Rooms, the exhibition created for social media
An artificial aquatic setting is displayed in a gallery during the "29Rooms" exhibition on September 10, 2017 in New York. Writing on walls, diving into foam cubes or becoming a living picture, the 29Rooms exhibition in New York offers visitors the opportunity to interact with art installations and stage the perfect format for smartphones and social networks, where one can "touch the art", "wear", "hit" the fist or "jump on it", organizer Pieera said. Thomas URBAIN / AFP.


NEW YORK (AFP).- Visitors are touching the art, wearing it and even jumping on it at the popular immersive exhibition "29Rooms" being held in a Brooklyn warehouse.

Artists, companies and non-profits have come together for the interactive event hosted by the website Refinery29 which closes on Monday after a four-day run.

In stark contrast with traditional museums, visitors to 29Rooms are encouraged to physically engage with the installations, said executive creative director and co-founder Piera Gelardi.

The event, she explained, takes "the fun and interactivity of a fun house" and pairs it with "the cultural relevance of a museum" -- with the 29 spaces relating to topics covered on the website.

Instagram posts and selfies are encouraged.

"We know people are craving experiences in real life but that they also want to fuel their digital lives," Gelardi said.

"Art can be very intimidating and we wanted to create a different experience of art that was very interactive," she said.

"We started focused on style but we have grown to be covering everything from style and beauty to politics, body image," she said.

All 20,000 tickets, costing $19 each, were snapped up before the event opened for its third year on Friday.

Exhibits include a creation by actor Jake Gyllenhaal which invites visitors to write a personal worry on a piece of paper before destroying it with a manual shredder.

Another room, created by American artist Alexa Meade, sees visitors wear painted clothes and accessories, blending seamlessly into a wall also painted by Meade as they pose for a photo.

Meade is best-known for painting living subjects, but she tweaked her successful formula to "bring more people into the experience and allow other people to physically become the artwork and the painting."

There are also rooms promoting social messages, such as one in collaboration with family planning organization Planned Parenthood, which invites visitors to listen to the stories of people it has helped.

"We want to create an experience that is fun and joyful but that is also thought provoking and that taps what's happening in culture right now," said Gelardi.

Seven of the 29 rooms are in partnership with a brand, according to the exhibition's website.


© Agence France-Presse






Today's News

September 13, 2017

Van der Weyden, Rubens and Van Dyck: Flemish masters on view in The Hague

Met Museum acquires ancient Egyptian gilded coffin

Christie's to offer masterworks from the Collection of Antoni Tàpies

Hidden since 1889, Nicolas Lancret's "Winter" heads to Sotheby's New York

Sotheby's Hong Kong to offer Kusama's rare pink 'Infinity Net' and Richter's Abstract Painting (679-2)

Rachel Whiteread opens most substantial survey to date of work by Rachel Whiteread

Scholten Japanese Art exhibits works by one of the last great ukiyo-e artists of the 19th century

Frank Bernarducci announces new gallery opening in Chelsea

Works by Pat Steir fill the public floors of Lévy Gorvy's landmark building at 909 Madison Avenue

El Anatsui, Baryshnikov, Youssou N'Dour among top art prize winners

Royal Shakespeare Company founder Peter Hall dies

Stonehenge road tunnel gets go-ahead despite protests

29Rooms, the exhibition created for social media

British artist Keith Coventry's first solo exhibition in Austria opens at Galerie Lisa Kandlhofer

Robert Klein opens exhibition of work by Sebastião Salgado

Benedict Heywood appointed Executive Director of Bellevue Arts Museum

Exhibition at James Cohan surveys the use of fiber as the primary material in the work of seven artists

Lefebvre & Fils opens second exhibition of work by the American artist Ray Barsante

Maison Européenne de la Photographie opens three exhibitions

Solo exhibition by Declan Jenkins opens fall season at Sims Reed Gallery

Exhibition brings together an assembly of conceptual and sensory experiences by Madhvi Subrahmanian

Exhibition at Deweer Gallery focuses on Jan Fabre's viewing boxes, thinking models and drawings

GR Gallery exhibits works by artists from the 57th Venice Biennale

Most Popular Last Seven Days



1.- Carbon dating finds manuscript contains oldest recorded origins of the symbol 'zero'

2.- Alice Walton announces formation of Art Bridges

3.- Met Museum acquires ancient Egyptian gilded coffin

4.- French fashion tycoon and art collector Pierre Berge dies aged 86 in southern France

5.- Van der Weyden, Rubens and Van Dyck: Flemish masters on view in The Hague

6.- New exhibition at the Morgan Library & Museum explores rare luxury books of the Middle Ages

7.- Mexican archaeologists find dwelling for Aztec survivors of Spanish conquest

8.- Groundbreaking LGBTQ art show opens at the Museum of Contemporary Art in Taipei

9.- Egyptian archaeological dig unearths goldsmith's tomb, mummies

10.- Exhibition at Stadel Museum focuses on works by Henri Matisse and Pierre Bonnard



Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 

Founder:
Ignacio Villarreal
Editor & Publisher:Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Ramírez


Royalville Communications, Inc
produces:

ignaciovillarreal.org avemariasound.org juncodelavega.com facundocabral-elfinal.org
Founder's Site. The most varied versions
of this beautiful prayer.
Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful