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Dadiani becomes first British gallery to accept cryptocurrency
Pioneering gallery owner Eleesa Dadiani is introducing cryptocurrencies, bringing decentralised blockchain technology to the traditionalist fine art market.

LONDON.- Dadiani Fine Art is spearheading a revolution in the art world, becoming the first gallery in Britain to accept Bitcoin and other cryptocurrencies for works of art.

Buyers at the Cork Street gallery in the heart of Mayfair’s traditional art district will be able to use any of the six leading cryptocurrencies on the market: Bitcoin; Ethereum; Ethereum Classic; Ripple; Litecoin; and Dash. The gallery plans to accept more altcoins as they become more widely recognised.

Bringing cryptocurrencies to the British art market is the brainchild of Eleesa Dadiani, the gallery’s owner. Dadiani will also become the first gallery to develop its own cryptocurrency, DadiCoin (DDC), which will be launched soon.

Ms Dadiani believes introducing cryptocurrencies to the art world will have a significant impact far beyond her own industry. She hopes that encouraging traditional businesses to adapt to this new world of trade will give smaller, independent firms a better chance of surviving in a challenging economic climate when they are struggling to cope with higher business rates and other increasing costs.

Ms Dadiani said: “We are combining old world business ethics and practice with the new world of technology – the current system is becoming stale and needs to be disrupted. Cryptocurrencies will provide a bridge from the elitist, centralist fine art market to a decentralised open source world where many more will be able to become a part of this exhilarating market.

“This could be a turning point for the cryptocurrency market. For many years, it has been ridiculed but when traditional businesses, such as art galleries, take it seriously it is a sure sign that this is a very important technology that will change things as we know it.

“It will also open the market to a new type of buyer, people who regard cryptocurrency as more valuable and stable than traditional currencies. They will become part of an old money market, using new money”.

Cryptocurrency, first popularised in 2009 with the advent of Satoshi Nakamoto’s Bitcoin, is a digital currency based on Blockchain technology. Encryption techniques are used to regulate the generation of units of currency and to verify the transfer of funds. Cryptocurrency operates independently of a central bank and is an open source, peer-to-peer decentralised technology available to anyone with access to the internet.

Cryptocurrencies – known as the Internet of money - have the potential to reduce costs in the fine art market because users are charged a flat fee for each transaction, regardless of how large it is. Payment is secure as each wallet has a unique API address.

Bitcoin and other leading cryptocurrencies will be accepted at Dadiani Fine Art’s ground-breaking new exhibition, ‘The Noise’, which opens on July 14, a tribute to the heyday of motor racing and the first of its kind ever to be staged. It features six unique sculptures made from the exhausts of Formula One cars and rare motor racing memorabilia. Each is a one-off because the Ferrari exhausts, made from Inconel alloy, can only be used in a single race. They are expected to sell for around £25,000-£30,000.

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