LONDON.- MCH Group
, a leading international live marketing group, today announces its plans to enhance MCHs position in the global market of art fairs. This is part of its strategic aim to expand its range of services and to make its product portfolio more international.
MCH will build a new portfolio of leading regional art fairs. The portfolio will be built through partnerships with experienced partners and could include joint ventures, acquisitions and new art fair launches.
The intended development of the regional art fair portfolio by MCH does not affect the globally leading Art Basel shows. Art Basel is owned by MCH, but is not involved in this independent strategic initiative and Art Basel will not be expanded by new fairs. The regional art fairs will be operated by separate, locally located and autonomous teams.
MCH is in contact and discussion with different art show organisers, and is currently examining potential partnerships and projects. Two of the partners MCH are in discussion with include SME London and Angus Montgomery, rekindling the association forged through Art HK, founded by Tim Etchells and Sandy Angus, which MCH then acquired.
To manage this strategic initiative, MCH has built up a new Business Unit "Design and Regional Art Fairs", managed by Managing Director, Marco Fazzone. This unit is also managing the participation of MCH in Design Miami and Design Miami Basel.