The First Art Newspaper on the Net   Established in 1996 United States Sunday, October 23, 2016

University of Minnesota Press published first biography of industrial designer and illustrator John Vassos
RCA Radio Model 96x, designed by John Vassos, circa 1939, unidentified photographer. Photo: John Vassos papers, Archives of American Art, Smithsonian Institution.
WASHINGTON, DC.- What should a television look like? How should a dial on a radio feel to the touch? These were questions John Vassos asked when the Radio Corporation of America (RCA) asked him to design the first mass-produced television receiver, the TRK-12, which had its spectacular premier at the 1939 New York World’s Fair. Vassos emigrated from Greece and arrived in the United States in 1898. His career spans the evolution of central forms of mass media in the twentieth century and offers a template for understanding their success. This is Vassos’s legacy—shaping the way we interact with our media technologies. Other industrial designers may be more celebrated, but none were more focused on making radio and television attractive and accessible to millions of Americans.

In John Vassos: Industrial Design for Modern Life, Danielle Shapiro is the first to examine the life and work of RCA’s key consultant designer through the rise of radio and television and into the computer era. Vassos conceived a vision for the look of new technologies still with us today. A founder of the Industrial Designers Society of America, he was instrumental in the development of a self-conscious industrial design profession during the late 1920s and 1930s and into the postwar period. Drawing on unpublished records and correspondence, Shapiro creates a portrait of a designer whose early artistic work in books like Phobia and Contempo critiqued the commercialization of modern life but whose later design work sought to accommodate it.

Replete with rich behind-the-product stories of America’s design culture in the 1930s through the 1950s, this volume also chronicles the emergence of what was to become the nation’s largest media company and provides a fascinating glimpse into its early corporate culture. In our current era of watching TV on an iPod or a smartphone, Shapiro stimulates broad discussions of the meaning of technological design for mass media in daily life.

Danielle Shapiro is an independent scholar who has served as senior program officer in the Division of Public Programs at the National Endowment for the Humanities. She earned her PhD in art history and communications studies from McGill University.

“John Vassos is a complex portrait of an artist and designer whose early illustration work criticized the tempo and commercialism of modern life but whose later design work took for granted those same qualities and attempted to accommodate people to them.” —Jeffrey L. Meikle, University of Texas at Austin

Today's News

February 4, 2016

Daring Rodin nude - once owned by Sylvester Stallone - sets record price at Sotheby's

TEFAF Maastricht to launch two new annual art fairs in New York at the Park Avenue Armory

University of Minnesota Press published first biography of industrial designer and illustrator John Vassos

Dulwich presents first UK show dedicated to landscape painter and printmaker, Nikolai Astrup

For the first time Pieter Bruegel the Elder's only three surviving grisaille paintings will be shown together

Exhibition featuring photographs by Hiroshi Sugimoto opens at Pace Gallery in New York

Exhibition of photographs by Peter Lindbergh opens at Gagosian Gallery Athens

Daido Moriyama exhibits his work at Fondation Cartier pour l’art contemporain

Star choregrapher Benjamin Millepied 'to quit' Paris Opera Ballet: Reports Paris Match

Richard Wright to create spectacular artwork in the Queen's House

The Armory Show to site eight projects by emerging African and Diasporic artists

Susan Philipsz installation on view at the Hirshhorn Museum and Sculpture Garden

Fondazione Giuliani opens the first exhibition dedicated to Giorgio Griffa's works on paper

Winners announced for the 2015 Build Your Own Oavilion: Young Architects Challenge

Hirschl & Adler Modern presents the work Frederick Brosen

Chile court orders poet Neruda's remains returned

Exhibition of new work by the abstract painter John DiPaolo opens at Dolby Chadwick Gallery

Exhibition of contemporary photography and video art from Africa opens at the Walther Collection

BioLife: Exhibition at Galerie Emanuel Layr presents the work Niklas Lichti

Group exhibition opens at Almine Rech

Fresh collections, hobby mainstays make Heritage Sports February Platinum Night largest ever

Albania to auction off 40 Communist-era aircraft

Emma Hart wins the Max Mara Art Prize for Women in collaboration with Whitechapel Gallery

Most Popular Last Seven Days

1.- New light shines on Sandro Botticelli masterpieces at Florence's Uffizi Gallery

2.- Cincinnati Art Museum's Van Gogh exhibition brings guests Into the Undergrowth

3.- Degas retrospective debuts in the U.S. at the Museum of Fine Arts, Houston

4.- Special exhibition features large-scale photography by Richard Mosse & Edward Burtynsky

5.- Nobel panel gives up knockin' on Dylan's door

6.- An unprecedented, international-loan exhibition of works by Claude Monet is at the Kimbell Art Museum this fall

7.- Exhibition at the Ny Carlsberg Glyptotek explores Rousseau's landscapes

8.- Yoko Ono unveils her first permanent US art installation

9.- ArtReview's annual Power 100 names Hans Ulrich Obrist as the artworld's most powerful figure

10.- British artist David Hockney makes a splash at Frankfurt fair with 2,000-euro book

Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .


Ignacio Villarreal
Editor & Publisher:Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Ramírez

Royalville Communications, Inc
Founder's Site. The most varied versions
of this beautiful prayer.
to a Mexican poet.

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful