The First Art Newspaper on the Net Established in 1996 United States Saturday, November 1, 2014


First extensive overview of 17 years of fashion photography by Viviane Sassen on view at Huis Marseille
Viviane Sassen, Hoover (For Pop magazine), 2011.
AMSTERDAM.- In the Netherlands and abroad Viviane Sassen is known foremost as an artist, whose somewhat surreal, colourful photographs of Africa won her the Prix de Rome in 2007. Alongside her autonomous work, however, she has long worked as a fashion photographer. Her fashion work is held in high regard, and she has carved out her own unmistakable style. Huis Marseille is exhibiting a retrospective of her fashion oeuvre over the last 17 years.

The retrospective shows images built up like a painting or a collage and which arise in free association and creativity. These are not generally prominent aspects in the cautious climate of today’s largely commercially-driven fashion photography, but they are typical of Viviane Sassen’s fashion photography. Over the last 17 years Sassen has developed a personal language that is sometimes surreal – with intertwined bodies, sculptural compositions and abstract forms – and on occasion perhaps bewildering, but it is always fascinating and full of energy. Sassen’s fashion photography is marked by both innovative strength and a surrealistic beauty. In contrast to her renowned autonomous work, Sassen’s fashion photography is commissioned work that is created in close collaboration with a team of stylists, art directors, models and make-up artists. This means Sassen can treat fashion photography as the ultimate playground, somewhere she can work quickly and intuitively while enjoying the additional benefits of having a professional team on hand to facilitate her experiments. She calls this her ‘Laboratory’.

The early work
Viviane Sassen’s fashion photography idiom developed from 2000 onwards partly in close and experimental collaboration with Emmeline de Mooij, with whom she produced photographic series for magazines such as Purple, Re-Magazine and Dazed & Confused. The exhibition in Huis Marseille includes the series Nudes. A Journey, which includes early nude photos by Sassen and De Mooij that were based on simple ideas that had strange and surprising effects. Bodies became part of a sculptural investigation, were linked to extensions in the form of objects and clothing, and were turned into an amorphous tangle. The exhibition also includes images from the now iconic series she made for the magazine Kutt in 2002, an ironic comment on an advertising campaign Sassen had shot for the Italian fashion house Miu Miu the previous year. The models’ bodies are so intertwined that it is almost impossible to say what belongs where. According to De Mooij they had worked “in a sort of dream world”, working by free association. Sassen has remained strongly attached to this spontaneity, and her work is correspondingly free from the fashion world’s prevailing codes and conventions.

A world of independent creativity
The Huis Marseille exhibition is showing a selection of more than 300 photos taken from advertising campaigns created for Carven, M-Missoni, Stella McCartney/Adidas and Levi’s, and from editorials for magazines such as Pop, Wallpaper, Numéro, AnOther Magazine, Purple, and Dazed & Confused, projected in a special way. The fact that Sassen’s fashion images generally arise in the course of an unobstructed creative flow is particularly clear in this second category, in which the exciting, experimental, creative, modern character of contemporary fashion can be found. This is where Sassen’s idiom can develop unhindered. Here Sassen can carry out a modernist research into form that has much in common with the formal experiments of cubism, surrealism and minimalism. Sassen can blithely cut out her models’ limbs and have them fly away into the background, add areas of colour to her images to stimulate the viewer’s imagination, or rotate her pictures to free them from the constraints of gravity. The exhibition also contains a section called Foreplay, with images she makes just before or right after a shoot, revealing the serendipities of the photographic process. This series forms perhaps the most intriguing new genre in Viviane Sassen’s oeuvre, with images marked by an extraordinarily beautiful abstraction.

Body and form
Sassen works with natural resources like bright sunlight, shadows, mirrors and reflection, but her images are also constructed using colours, forms and textures, in a kind of joint alchemy with stylists and models. The exhibition shows many beautiful examples of this, including her collaboration with Dutch top model Anna de Rijk, and a special series – 36 portraits of the French stylist Roxane Danset – which is being exhibited at Huis Marseille in its entirety. Having started as a kind of performance, with Danset as a “white Grace Jones, obviously without the singing”, this exercise led to strange and unexpected forms that Danset herself describes as “creature-esque”. Viviane Sassen’s spontaneous, non-commercial, and characteristically individual approach has ensured that her fashion photography goes far beyond the usual confines of this medium. The fashion domain affords her the space to carry out experiments that generate a reservoir of material with which to develop the language of her autonomous work. The exhibition also furnishes convincing proof that Sassen is developing a visual vocabulary for the fashion photography of the future.

Viviane Sassen (Amsterdam, 1972) was awarded the Prix de Rome in 2007 and the ICP Infinity Award for Applied and Fashion Photography in 2011. Her much-lauded autonomous work, which unlike her fashion work arises in contemplative isolation and on far-flung travels, especially in Africa, has been collected in publications including Flamboya (2007), Parasomnia (2011) and Die Son Sien Alles (2012). Her work has been exhibited in museums all over the world, including the MoMa in New York, the LACMA in Los Angeles, the FORMA in Milan, the Kunsthalle in Vienna, and numerous other locations in France, Australia, Korea, the UK, Germany, South Africa and Nigeria.





Today's News

December 26, 2012

In 150th anniversary of his birth, Edvard Munch at pains to win favour in native Norway

Captivated by darkness: Charles Meryon and the French etching revival on view at the Hamburger Kunsthalle

The collection of Barbara und Axel Haubrok on view at Deichtorhallen Hamburg

Guggenheim Museum in New York presents exhibition featuring recent acquisitions

The Modern Art Museum of Fort Worth celebrates 10th anniversary of building designed by Tadao Ando

BACA Award 2012 winner Mary Heilmann exhibits at Bonnefantenmuseum

Estorick Collection launches its first virtual exhibition: Futurism and the Past

Van Abbemuseum is given collection of 20th century book art and reference works on modern Russian art

Japan's iconic A-bomb comic strip author, Keiji Nakazawa, dies at the age of 73

New York Public Library unveils renovation plan by British architect Norman Foster

Manchester Art Gallery presenting major exhibition of works by artists who work with paper in revolutionary ways

First extensive overview of 17 years of fashion photography by Viviane Sassen on view at Huis Marseille

"Better Books: Art, Anarchy and Apostasy" exhibition at ZKM Museum of Contemporary Art

Powerhouse Museum publishes The Oopsatoreum, Inventions of Henry A. Mintox

Kentaro Kobuke's first solo show in Hong Kong opens at Identity Art Gallery

First large solo show of Adrian Paci in Kosovo opens at the National Gallery in Pristina

Antiquorum Auctioneers to sponsor Geneva Time Exhibition

Everson receives major grants to support revitalization of Gustav Stickley House

Wisconsin man's Little Free Library copied worldwide

Lake Placid's Mirror Lake Inn, an Adirondack jewel

Most Popular Last Seven Days



1.- Image of a Christ without a beard, short hair and wearing a toga unearthed in Spain

2.- Giant mosaic unearthed in mysterious tomb in Amphipolis in northern Macedonia

3.- Bonhams sale of 18th century French decorative arts to benefit Fine Arts Museums of San Francisco

4.- Paris flustered by erection of 'sex-toy' sculpture; Paul McCarthy slapped by a passer-by

5.- High art or vile pornography? Marquis de Sade explored in Orsay museum exhibition

6.- 'Cubism: The Leonard A. Lauder Collection' opens at the Metropolitan Museum of Art

7.- Greek culture minister says Elgin Marbles return a matter of 'global heritage'

8.- Vandals deflate Paris 'sex-toy' sculpture by American artist Paul McCarthy after outrage

9.- Exhibition at National Gallery in London explores Rembrandt's final years of painting

10.- 'Hans Memling: A Flemish Renaissance' opens at the Scuderie del Quirinale in Rome



Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 

Founder:
Ignacio Villarreal
Editor & Publisher: Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Ramírez - Marketing: Carla Gutiérrez
Special Contributor: Liz Gangemi - Special Advisor: Carlos Amador
Contributing Editor: Carolina Farias

Royalville Communications, Inc
produces:

ignaciovillarreal.org theavemaria.org juncodelavega.org facundocabral-elfinal.org
Founder's Site. The most varied versions
of this beautiful prayer.
Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site