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Affordable Art Fair to launch in Hong Kong, March 2013
Originating in London in 1999, the Affordable Art Fair aims to demystify the art world for visitors and provide a fun, inspiring, informative and pressure-free environment in which to view and buy a huge array of art.

HONG KONG.- Affordable Art Fair, one of the world’s leading and most popular art fairs, will set foot in Hong Kong for the very first time from 15 – 17 March 2013. Bringing together 80 galleries, Hong Kong’s inaugural Affordable Art Fair will take place at the Hong Kong Convention and Exhibition Centre, a well-known art fair destination.

Originating in London in 1999, the Affordable Art Fair aims to demystify the art world for visitors and provide a fun, inspiring, informative and pressure-free environment in which to view and buy a huge array of art. Work by young emerging artists, will sit alongside art by established, well-known names from both local Hong Kong and international galleries. So whether visitors are looking for a traditional landscape or a contemporary photograph, a figurative painting or street art, there is something for every taste.

All art displayed at the fair is for sale, and with work priced between HK$1,000 to HK$100,000, and 75% of all pieces priced below HK$75,000, there is something to suit every budget. Buying is straightforward, transparent and open, with all prices clearly shown there are no surprises or hidden commissions. There is also a professional wrapping service so artwork can be taken home right away!

Will Ramsay, founder of Affordable Art Fair and co-founder of Art HK, comments, “Fundamentally, we believe art should be for everyone and that is the main aim of Affordable Art Fair – to provide a fun and exciting platform for local people to gain access, increase their knowledge, and buy art”. Ramsay adds, “Affordable Art Fair is the next step in the evolution of the Hong Kong art market, a market with vast potential. At each fair, approximately 30% of visitors have never bought an original work of art before, so the fair rather uniquely develops a new generation of collectors, which in turn helps to grow and diversify the regional art market”.

Over 1 million visitors have been welcomed at Affordable Art Fairs since their inception, with total art sales over US$275 million. 16 Affordable Art Fairs take place around the world every year, each one connecting with the local consumer, generating strong sales and growing visitor numbers. Last month, Affordable Art Fair Singapore saw 16,000 visitors over its 4 days, with sales of over $4.5 million SGD (HK$28.3 million).

“With Hong Kong’s position as the leading contemporary art market in Asia, we feel it is without a doubt, the ideal city in which to launch an Affordable Art Fair and feel the fair’s fun, relaxed and open nature will be well-received by the diverse population”, commented Camilla Hewitson, Director of Affordable Art Fair Singapore and now Hong Kong.

Whether a young professional on the hunt for their first piece of art, a seasoned collector out to spot the next big thing, a student seeking inspiration, or a family looking for a fun day out, the Affordable Art Fair brings contemporary art to everybody.

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