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With exhibitors from 35 countries the tenth edition of Frieze London opens to the public
Ariel Schliesinger, Act Without (2012) Yvon Lambert, Paris. Photo: Linda Nylind Courtesy of Linda Nylind/ Frieze.
LONDON.- The tenth edition of Frieze London, the leading international contemporary art fair, takes place in London’s Regent’s Park from 11–14 October 2012. Frieze London is sponsored by Deutsche Bank.

World’s leading contemporary art galleries
With exhibitors from 35 countries the tenth edition of Frieze London is the most international event organised by Frieze; confirming the fair’s position as one of the world’s leading contemporary art events. Participants this year include galleries from territories including Argentina, China, Columbia, Hungary, India, Korea and South Africa.

Frieze London is a carefully selected presentation of 175 of the most forward- thinking contemporary galleries and will present new work by over 1,000 of the world’s most innovative artists. This year the fair is once again housed in a bespoke temporary structure designed by architects Carmody Groarke.

The tenth edition features a new section: Focus, open to galleries established after 2001, showing up to three artists. Focus was first introduced at Frieze New York, which took place 4–7 May 2012 in Randall’s Island Park, Manhattan. The Frame section of the fair is dedicated to galleries under six-years old, showing solo artist presentations. The selection of the 25 Frame galleries was advised by curators Rodrigo Moura and Tim Saltarelli. Frame is supported by COS.

This year, coinciding with Frieze London, Frieze also introduces Frieze Masters, a new fair with a contemporary perspective on historical art. Together the crossover between the two fairs will make London the focus for a broad international art audience.

Frieze Projects
Frieze Projects is a unique programme of artists’ commissions realised annually at Frieze Art Fair. Frieze Projects is curated by Sarah McCrory and supported by the Emdash Foundation with additional support from Maharam.

The artists commissioned to create five site-specific works for Frieze London are: Thomas Bayrle, Aslı Çavuşoğlu, DIS magazine, Grizedale Arts / Yangjiang Group and Joanna Rajkowska. The Projects programme includes an examination of the use-value of art by Grizedale Arts and Yangjiang Group in the form of a structure that will act as a forum for a number of artists who produce food, chaotic dining events, performances, and talks. In contrast, Joanna Rajkowska’s work will invite contemplation and reflection by transforming an area of Regent’s Park into a field of smoking incense. Aslı Çavuşoğlu’s recreation of a crime drama scene will find unlikely parallels between the production of murder mysteries and decisions made whilst making art. DIS magazine’s unique approach to the production of imagery will be a response to the fair, and a design by Thomas Bayrle will be dramatically woven into the fabric of the fair.

The winner of the Emdash Award 2012 is the Belgian/American artist Cécile B. Evans, who is based in Berlin. Evans’ winning proposal takes the form of an audio guide to Frieze London accompanied by a holographic ‘host’. The audio guide will feature a panel of notable non-art experts.

Frieze Film
Frieze Film is a programme of artist films screened to coincide with Frieze London. Curated by Sarah McCrory, the artists commissioned to make new work for Frieze Film this year are: Bertrand Dezoteux, Patricia Esquivias, Jimmy Merris, John Smith and Wu Tsang & Nana Oforiatta-Ayim.

This year’s commissioned artists deal with ideas including those of history and memory, be it personal or collective. The way narrative is conveyed and constructed around individuals, buildings or objects and place is a theme that runs through the programme via imagined journeys, fictitious events and romantic relationships.

Frieze Talks
Brian O’Doherty, Tino Sehgal, Sturtevant, Lynne Tillman, Marina Warner and John Waters are all part of the line-up of international artists, filmmakers, curators and cultural commentators taking part in Frieze Talks 2012.

Frieze Talks is a daily programme of keynote lectures, panel debates and discussions that take place in the auditorium at Frieze London. It is presented by Frieze Foundation and programmed by the editors of frieze magazine: Dan Fox, Jörg Heiser and Jennifer Higgie.

Sculpture Park
The Sculpture Park at Frieze London 2012 has been selected by Clare Lilley, Director of Programme at Yorkshire Sculpture Park. Lilley has put together an ambitious selection of works, offering a rare opportunity to see a significant group of public-scale sculpture by internationally recognised artists. The 2012 Sculpture Park is the largest-ever presentation of outdoor sculpture at Frieze London and is supported by yoox.com

Lilley’s selection features work by some of the most acclaimed international sculptors working today, both established and emerging. These include new pieces by Hemali Bhuta, Andreas Lolis, Damián Ortega and Maria Zahle. Other artists participating in the Sculpture Park include: Adip Dutta, Hans Josephsohn, Yayoi Kusama, Liversidge, Michael Landy, Peter Jean-Luc Moulène, David Nash, Simon Periton and Alan Kane, Anri Sala, Thomas Scheibitz and William Turnbull. The Sculpture Park at Frieze London is open free to the public.

Family Space
The Family Space at Frieze London 2012 will take inspiration from the Frieze Projects programme. Workshops and a range of other educational activities will be presented in partnership with Nintendo and ReachOutRCA. The Family Space will allow families and guests the chance to try New Art Academy game on Nintendo 3DS XL.

The Stand Prize
Frieze announced that for the fourth year Champagne Pommery will generously sponsor the Stand Prize. The prize of £10,000 will be awarded to the most innovative gallery stand at the fair. The following international curators and critics will select the winning stand; Alex Farquharson, Director, Nottingham Contemporary, Nottingham, November Paynter, Associate Director of Research and Programs, SALT, Istanbul, and Doryun Chong, Associate Curator, Department of Painting and Sculpture, MoMA, NY. The prize will be awarded at 4pm at the fair on Wednesday 10 October.

Outset/Frieze Art Fair Fund to Benefit the Tate Collection
This is the tenth year of the unique partnership between Outset, Frieze and Tate. Based on the generosity of Outset, a charitable foundation focused
on supporting new art, the fund enables Tate to buy important works at the fair for the national collection. With a fund that has totalled over £1million over the duration of the partnership, 86 works by 57 significant international artists have been collected since 2003.

The 2012 Outset/Frieze Art Fair Fund guest selectors are Mami Kataoka, Chief Curator of Mori Art Museum, Tokyo, and Franklin Sirmans, Chief Curator of Contemporary Art, LACMA.

The Fund is organized and financed by Outset Contemporary Art Fund and supported by Le Méridien Hotels & Resorts. The donors to Outset have a particular interest in enabling Tate’s acquisition of emerging and international art. The 2012 Tate acquisitions will be listed on the Frieze website on Thursday 11 October.





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With exhibitors from 35 countries the tenth edition of Frieze London opens to the public

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