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Revolutionary new offering for the future of interiors and design announced
Left: Reflex Portrait ©Jason Brudges Studio. Right: One Chair ©Konstantin Grcic. Photos: Mark Mattock, Courtesy Research Studios.
LONDON.- UBM announced DX, a radical new design event and online platform, bringing together exceptional creative names in global design, at the world’s only business event dedicated to inspirational interior design excellence and the seamless integration of technology.

A unique new concept, which will present visionary lifestyle design at the forefront of technology, DX takes place at EXCEL London from 19-21 May 2013.

Set within a forward-thinking and reinvigorated exhibition environment, DX will feature pioneering, interactive exhibition space alongside new commissions and installations, exploring beauty and intelligence at the forefront of design.

DX will be exclusive, stimulating and commercially focused, celebrating a new design movement driven by the dynamic convergence between art, architecture, technology, manufacturing and design.

DX will be led by UBM Built Environment’s Ian Rudge (co-founder of the original 100% Design and Tent London), together with creative partners Neville Brody (Research Studios) and Ab Rogers Design.

Ian Rudge, Director of DX, says: “It’s hard to think of a more exciting time for interiors. Design and technology are evolving at a dizzying rate, enabling us to design truly beautiful, sustainable, smart products and spaces that are future proof in every sense. DX is an event and a website that will bring it all together, with integrity and without compromise. May is the perfect time to showcase all the latest world launches to a huge design community – right here in London!”

Neville Brody, Founder, Research Studios, says: “The convergent evolution of design and technology are bringing a massive change to the way we create and interact with the spaces in which we live, work and play. DX will celebrate this new design attitude.”

DX will also present five DX Exclusive Commissions, a series of innovative concepts created in collaboration with key design and technology partners, including SOFTROO M.

Oliver Salway, Director, SOFTROOM, says: “I am greatly looking forward to DX, especially working with the team to develop experiences that will look to address real issues. Sustainability and technology are fusing to make new aesthetic values and this should be reflected in every aspect of DX, from the event space to the digital platform.”

Taking place annually in May, DX closes the international design show cycle and creates the perfect, early opportunity to show new products and ideas in London’s ever evolving East, at an uncluttered moment in the design calendar.

With the London fair as its flagship event, DX is a year-round, global digital community, with DX-London.com offering an essential website and online industry network. Launching in May 2012, DXLondon.com will be an evolving space to discover those at the forefront of new intelligent design.

From bio materials to domesticating the work place, sustainability, future proofing, future visions of multigenerational living and the impact of health and aging populations on everything from luxury hotels to care homes, DX will explore design’s response to technological advancements and socio-economic issues, its affects on our behaviour, and the way we live today and in the future.

Ab Rogers, Founder / Creative Director, Ab Rogers Design, says: “I am very excited to work with Ian Rudge on DX. We are looking forwards to taking part in creating a new type of design show, which will celebrate interior design and improve communication between visitors, specifiers and exhibitors. We hope that it will be an integral exhibition - informative, inspirational and exhilarating to enter.”

DX is working in partnership with UBM titles BD, Building and Property Week, as well as global trend forecasters Stylus, to develop an editorial agenda for the future of interiors, design and technology.

A new and original experience, DX will be created for and with the international design community, and enable the retailers and designers of our future spaces to turn their ideas into reality.





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