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Exhibition at the Design Museum in London celebrates Puma’s new football kit designs
(From L to R) South Africa's Steven Pienaar, Cameroon's Samuel Eto'o, Ivory Coast's Yaya Toure, Ghana's Asamoah Gyan and Gabon's Didier Ovono pose in new Puma kits for their national soccer teams during the launch at the Design Museum in London November 7, 2011. REUTERS/Olivia Harris.
LONDON.- Design Museum and PUMA.Creative present ‘Interpretations of Africa: Football, Art and Design’, an exhibition celebrating PUMA’s new football kit designs for the ten PUMA partnered African National football teams. PUMA has commissioned a selection of Africa’s leading artists to create new artwork which has become the basis for the football kits design.

‘Interpretations of Africa: Football, Art and Design’ explores the response of the ten artists to a demanding brief, to design a new football kit whilst celebrating Africa’s unique visual identity and culture. The exhibition charts the artist’s journey, inspiration, and design process, demonstrating how Africa’s culture and history can be captured in both an artwork and a corresponding sportswear design. Artist involved include: Barthélémy Toguo of Cameroon, Zineb Sedira of Algeria and Godfrey Donker of Ghana.

The exhibition will feature the artists original artwork and sketches alongside development work and the resulting final football kits. It will also explore the projects from the perspective of the artists involved, showing how their unique and individual passion to their countries influenced their designs.

African Artists involved:
• Zineb Sedira of Algeria
• Barthélémy Toguo of Cameroon
• Saïdou Dicko of Burkina Faso
• Owanto of Gabon
• Godfried Donker of Ghana
• Ernest Düku of Ivory Coast
• Hentie van der Merwe of Namibia
• Samba Fall of Senegal
• Hasan and Husain Essop of South Africa
• El Loko of Togo

PUMA - PROJECT BACKGROUND
PUMA is the sponsor of the ten African national football teams. It also runs the PUMA.Creative programme developed to make the world a more safe, peaceful and creative place. PUMA.Creative is central to the Creative African Network (CAN) which supports artists from the region. In 2011 PUMA engaged ten CAN artists to create new designs for their national football kits that incorporate their heritage, team symbols and reputation.



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