LONDON.- Design Museum
and PUMA.Creative present Interpretations of Africa: Football, Art and Design, an exhibition celebrating PUMAs new football kit designs for the ten PUMA partnered African National football teams. PUMA has commissioned a selection of Africas leading artists to create new artwork which has become the basis for the football kits design.
Interpretations of Africa: Football, Art and Design explores the response of the ten artists to a demanding brief, to design a new football kit whilst celebrating Africas unique visual identity and culture. The exhibition charts the artists journey, inspiration, and design process, demonstrating how Africas culture and history can be captured in both an artwork and a corresponding sportswear design. Artist involved include: Barthélémy Toguo of Cameroon, Zineb Sedira of Algeria and Godfrey Donker of Ghana.
The exhibition will feature the artists original artwork and sketches alongside development work and the resulting final football kits. It will also explore the projects from the perspective of the artists involved, showing how their unique and individual passion to their countries influenced their designs.
African Artists involved:
Zineb Sedira of Algeria
Barthélémy Toguo of Cameroon
Saïdou Dicko of Burkina Faso
Owanto of Gabon
Godfried Donker of Ghana
Ernest Düku of Ivory Coast
Hentie van der Merwe of Namibia
Samba Fall of Senegal
Hasan and Husain Essop of South Africa
El Loko of Togo
PUMA - PROJECT BACKGROUND
PUMA is the sponsor of the ten African national football teams. It also runs the PUMA.Creative programme developed to make the world a more safe, peaceful and creative place. PUMA.Creative is central to the Creative African Network (CAN) which supports artists from the region. In 2011 PUMA engaged ten CAN artists to create new designs for their national football kits that incorporate their heritage, team symbols and reputation.