The First Art Newspaper on the Net Established in 1996 United States Tuesday, September 2, 2014


Overview of the overlooked Southern California artists at the Robert Berman Gallery
John Van Hamersveld, Atomic Banana, 1970, Ink on photo stat paper render with rapidograph pen and ink. Signed on recto, Image: 26.5 x 18 inches.
SANTA MONICA, CA.- Robert Berman Gallery presents Paid to Play – an overview of the overlooked Southern California artists rooted in illustration, commissioned to create imagery for record albums, magazines, advertisements, et al. A genre dirtily linked to commercialism but nonetheless full of innovation, technique, artistic expression and speed.

“Fueled by a combination of intense demand, sleepless nights and brutal competition, the four men at the center of LA’s airbrush market – Dave Willardson, Charles E. White III, Peter Palombi and Peter Llyod – embarked on careers that produced iconic work for Playboy, Levi’s, the Rolling Stones, along with major studio films such as American Graffiti and Tron.” - Overspray: Riding High with the Kings of California Airbrush Art.

And the wrangler of these men was Mike Salisbury – the art director of West magazine, the Sunday supplement of the Los Angeles Times, beginning in the late 60s – who was for illustrators what Ferus Gallery was for beat artists – a platform to project Los Angeles cool to the world at large.

Though the visuals defined a generation, most west coast illustrators never landed the fine art jump with the aplomb of their east coast contemporaries like James Rosenquist, Tom Wesselmann and Andy Warhol. But perhaps the most convincing testament to the relevance of a movement largely branded as irrelevant would be the 1969 West magazine cover painted by Ed Ruscha, commissioned by Salisbury, which fetched $578,500 at auction in 2009.

Included in the exhibition are works by Willardson, White, Palombi, Llyod, George Petty, Bob Zoell, Mick Haggerty, Lou Beach, Van Hamersveld, Ben Talbert, John Altoon, Jim Heimann, Mark Ryden, Dennis Mukai and others.

PAID TO PLAY is part of Pacific Standard Time. This unprecedented collaboration, initiated by the Getty, brings together more than sixty cultural institutions from across Southern California for six months beginning October 2011 to tell the story of the birth of the L.A. art scene.

Robert Berman Gallery | Southern California artists |


Today's News

September 19, 2011

Exhibition by artist Tomas Saraceno opens at the Museum for Contemporary Art in Berlin

Gothic tapestries from Spain, recently restored, on view together for first time at the National Gallery of Art

MoMA presents first major retrospective devoted to the full scope of the career of Willem de Kooning

Extended Drawing: Exhibition by artists Sol LeWitt, Robert Mangold, Bruce Nauman & Richard Serra

Tony Curtis Collection tops $1 million at Julien's Auctions in Beverly Hills; more than twice the presale estimate

Artspace.com releases its first commissioned limited edition multiple with Lawrence Weiner

Jusepe De Ribera's masterpiece Mary Magdalene on view at the Meadows Museum

Hockney in Los Angeles: Iconic prints from the 70's and 80's at Leslie Sacks Fine Art

Peter Saul Print Retrospective, 1966-2010 opens at Carl Solway Gallery in Cincinnati

Christie's in New York to offer two exceptional photograph sales this October

Sotheby's in Hong Kong announces 20th century Chinese art autumn auction

William H. Bunch to auction private collection of classic cars, estate art, antiques and fine jewelry, Oct. 4

"Raw/Cooked": A series of five exhibitions by emerging Brooklyn artists at the Brooklyn Museum

Sotheby's to offer fine & decorative arts from the collection of Edward P. Evans

Overview of the overlooked Southern California artists at the Robert Berman Gallery

Solo exhibition of new work by Linda Karshan at Cain Schulte Contemporary Art

Refurbished, re-configured, restored and re-hung: The De Morgan Centre re-opens

(e)merge Art Fair in Washington DC, a virtual fair also!

New exhibit presents stunning collection of photorealism

"CIRCA 1986" exhibition at Hudson Valley Center for Contemporary Art

Most Popular Last Seven Days



1.- Neanderthals and humans were both living in Europe for between 2,600 and 5,400 years

2.- First major exhibition to explore the historical legacy of African cultural astronomy opens at LACMA

3.- Carlo Mollino's idealized vision of the female form in new book published by Damiani/Crump

4.- Tate Britain displays works by Frank Auerbach from the collection of Lucian Freud

5.- In grave robber territory, locals abuzz over Alexander-era tomb; Largest of its kind ever discovered in Greece

6.- Lambert Collection opens an ambitious project housed at the Sainte-Anne Prison

7.- Centre for Contemporary Art Singapore announces the first 18 artists in the CCA Residencies progamme

8.- Historic Kings Theatre is transformed into major New York Performing Arts venue

9.- Thirteen's American Masters Series co-produces new documentary about photographer Dorothea Lange

10.- Sotheby's New York to offer 548 Edward Weston photographs as a single lot this September

Related Stories



The Robert Berman Gallery offers Transformation, the companion show to Paid to Play

Second Show for Jeff Charbonneau & Eliza French at Robert Berman Gallery

Ben Talbert's Paintings and Drawings from the 60's at Robert Berman Gallery



Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 

Founder:
Ignacio Villarreal
Editor & Publisher: Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Ramírez - Marketing: Carla Gutiérrez
Special Contributor: Liz Gangemi - Special Advisor: Carlos Amador
Contributing Editor: Carolina Farias

Royalville Communications, Inc
produces:

ignaciovillarreal.org theavemaria.org juncodelavega.org facundocabral-elfinal.org
Founder's Site. The most varied versions
of this beautiful prayer.
Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site