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British Creative Force and Renegade Artist Launches Her Neon Artwork
In his innovative gallery, Brown reveals Amanda’s tongue-in-cheek, but charmingly honest neon artworks.
LOS ANGELES, CA.- Amanda Eliasch has added another string to her creative bow by crafting a series of artworks in neon for an exhibition at the Leadapron Gallery in Los Angeles. Gallerist, Jonathan Brown presents “Peccadilloes”, showcasing Amanda’s new neon works based on the cartoon drawings of her by close friend and art patron, Kay Saatchi. Amanda has humorously lent herself as an example of the declining trajectory of modern morals.

One approach to art is to take something measurable and make it immeasurable through the prism of one’s imagination. Amanda Eliasch has flipped this notion and taken something immeasurable and made it measurable. She is using neon, a noble gas, as her material. Though common in the universe, it is quite rare on earth. Her subject, sin, is again a flip - common on earth, but supposedly clarified once reaching the heavens.

Being no stranger to the art world, Amanda has shown her visceral, dramatic black and white prints in galleries across London. She has published three books, most notably Assouline’s “British Artists at Work”, a collaboration with Italian Vogue Editor Franca Sozzani. Her latest book entitled “The Sins of a Butterfly" will launch this year. Amanda extends her talents to playwriting, and her first work “As I Like It”, will run for two weeks in July 2011 at the Chelsea Theatre in London.

In his innovative gallery, Brown reveals Amanda’s tongue-in-cheek, but charmingly honest neon artworks, which highlight the many facets of the Mortal Sins: Wrath, Envy, Sloth, Greed, Lust, Pride, and Gluttony. These works are crafted using neon techniques, reflecting Hollywood’s culture of neon – hamburger joints, no vacancy signs, and striptease dens. They are vital, powerful, and compelling in that they tell a story that stretches from darkness to the light.

Amanda is using the pure intention of neon to both expose and reveal what neon aims to express. Much like Tracy Emin or Cindy Sherman, in multiple layers of symbolism, she places herself as the subject of this intention; to humor, to question and to confound. She admits to being a sinner, while at the same time, stating wittily that her sins are just peccadilloes. The result is a reaction to reality that is true, feminine, and astonishingly candid.




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