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Beck's Fusion Launch Gateway to 32 of this Summer's Most Exciting Events
Beck’s Fusion has collaborated with many of the UK’s brightest stars from the worlds of art and music to create the exclusive Beck’s Fusion Summer Guestlist Playbutton.
LONDON.- AB InBev brand Beck’s has launched Beck’s Fusion, the new, limited edition product in the Beck’s range. Set to be the taste of the summer, Beck’s Fusion is Beck’s with a hint of orange zest flavour and to celebrate the launch Beck’s Fusion unveils the Beck’s Fusion Summer Guestlist. Beck’s Fusion has teamed up with 32 of the most anticipated music and art events across London and Manchester that bring to life the excitement of fusing different tastes together.

The diverse range of events taking part in the Beck’s Fusion Summer Guestlist include the Stag & Dagger Festival in London, Aubin Gallery in Shoreditch, John Squire at the Idea Generation Gallery in London and entry into the infamous club XOYO in Hoxton. The Beck’s Fusion Summer Guestlist will be spanning the best music and arts events throughout London and Manchester each bringing to life the theme of fusing different tastes together.

Beck’s Fusion has collaborated with many of the UK’s brightest stars from the worlds of art and music to create the exclusive Beck’s Fusion Summer Guestlist Playbutton. Playbuttons are a unique new listening device, fusing a pin badge with an mp3 player. 100 of these Playbuttons will be hidden around London and Manchester, or given away via the Beck’s Fusion Summer Guestlist media partners – Shortlist Magazine, Clash Magazine, Dazed Digital and Urban Junkies, and will contain a host of exclusive, unreleased music, interviews and will feature bespoke artwork designed by one of the visual artists who is featured in one of the events in the season.

Locations of the Playbuttons will be released via the Beck’s Fusion Facebook page – facebook.com/becksvier or any of the media partner’s websites or print publications. Each location will be posted on a Google Map embedded on the Beck’s Fusion Facebook tab that will gradually zoom closer to the Playbuttons’ final locations as more people ‘like’ it. Once the locations of the Playbuttons have been fully revealed it will become a straight-forward race to the finish with music and art fans racing each other to locate a button. Once found, the Playbutton will offer the owner exclusive entry into the events that make up the Beck’s Fusion Summer Guestlist. Beck’s Fusion promises to make summer 2011 one of the most exciting yet.

Beck’s Fusion is a brand new beer from AB InBev, which will launch at the heart of London and Manchester’s culture agenda. Through the unique partnerships of the Beck’s Fusion Summer Guestlist, those at the forefront of music and art will be able to enjoy Beck’s Fusion at all the places that they want to be this summer, making it the ultimate reflection of free thinking. Beck’s Fusion will be available in supermarkets from April 18th 2011 and mixes the highest quality Beck’s beer with a hint of orange zest flavour, creating a uniquely refreshing taste experience. Visit the official Beck’s Fusion website – becks.co.uk/fusion - for the latest news and information on how to get the pass of the summer. Each of the four media partners of the Beck’s Fusion Summer Series will also be giving away a number of Beck’s Fusion Summer Guestlist Playbuttons through their magazines and/or websites.



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