NEW YORK, NY-
This illustrated book celebrates the world's most iconic beverage with the brand's photographs, advertisements, and designs as well as memories from film, social history, and pop culture. Decade by decade, Coca-Cola represents the zeitgeist with nostalgia and flair.
For 125 years, Coca-Cola
has connected with more people in more places than any other product the world has ever known. First sipped at an Atlanta soda fountain as a hot weather pick-me-up, Coca-Cola has triumphed by engaging people, one by one. The companys long-time leader Robert Woodruff sought always to have it within arms length of desire.
He succeeded so well that Coca-Cola has become a part of our landscape, part of our rituals, part of our lives. This illustrated book celebrates the worlds most iconic beverage with the brands photographs, advertisements, and designs as well as memories from film, social history, and pop culture. Decade by decade, Coca-Cola represents the zeitgeist with nostalgia and flair.
Muhtar Kent is Chairman of the Board and Chief Executive Officer of The Coca-Cola Company. Mr. Kent joined The Coca-Cola Company in Atlanta in 1978 and has held a variety of marketing and operations roles throughout his career.
"You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it." Andy Warhol.
Available May. Pre-order now here