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New Illustrated Book Celebrates the World's Most Iconic Beverage: Coca Cola
For 125 years, Coca-Cola has connected with more people in more places than any other product the world has ever known.
NEW YORK, NY- This illustrated book celebrates the world's most iconic beverage with the brand's photographs, advertisements, and designs as well as memories from film, social history, and pop culture. Decade by decade, Coca-Cola represents the zeitgeist with nostalgia and flair.

For 125 years, Coca-Cola has connected with more people in more places than any other product the world has ever known. First sipped at an Atlanta soda fountain as a hot weather pick-me-up, Coca-Cola has triumphed by engaging people, one by one. The company’s long-time leader Robert Woodruff sought always to have it “within arm’s length of desire.”

He succeeded so well that Coca-Cola has become a part of our landscape, part of our rituals, part of our lives. This illustrated book celebrates the world’s most iconic beverage with the brand’s photographs, advertisements, and designs as well as memories from film, social history, and pop culture. Decade by decade, Coca-Cola represents the zeitgeist with nostalgia and flair.

Muhtar Kent is Chairman of the Board and Chief Executive Officer of The Coca-Cola Company. Mr. Kent joined The Coca-Cola Company in Atlanta in 1978 and has held a variety of marketing and operations roles throughout his career.

"You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it." —Andy Warhol.

Available May. Pre-order now here.




Today's News

April 25, 2011

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The Linda Pace Foundation Announces Acquisition of a Sound Sculpture by Susan Philipsz

Russia's Venerable Bolshoi Theater to Reopen in October After Years of Reconstruction

Recent Acquisitions: Prints and Photographs Opens at The New York Public Library

Partial Copy of the 500-Year-Old Nuremberg Chronicle by Anton Koberger Surfaces in Utah

New Illustrated Book Celebrates the World's Most Iconic Beverage: Coca Cola

Record Setting Chinese Rarities Top $9.6+ Million CICF Event in Rosemont, IL from Heritage Auctions

A Graphic Odyssey through Wim Crouwel's Career at the Design Museum in London

Renowned American Artist Gary Simmons Exhibits at Simon Lee Gallery in London

Photographers Igor Kostin, Valery Zufarov and Volodymyr Repik Recall Chernobyl's First Days

Mick Jagger: Young in the 60s to Open at the National Portrait Gallery in London

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Cambridge University Unveils Young Artist's Masterpiece on Easter Sunday

Most Popular Last Seven Days



1.- Newly discovered Imperial Fabergé Easter egg: A critical note from a Fabergé collector

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3.- First North American survey of the work of Ai Weiwei opens at Brooklyn Museum

4.- The importance of sky studies in landscape art is the subject of the first exhibition in a new Morgan series

5.- Beautiful Bentleys and a 'Rambo Lambo' amongst highlights for sale at Bonhams

6.- Retrospective is the first to encompass Sigmar Polke's works across all mediums

7.- Exhibition presents 100 top-class masterpieces from the collection of the Albertina

8.- Lost treasure found after almost 100 years: Wartski exhibits missing Fabergé egg

9.- Getty Research Institute in Los Angeles acquires a rare 16th century "Book of Friends"

10.- Exhibition of masterpieces from the Austrian Habsburg dynasty brings imperial splendor to the U.S.



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