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Illuminating Design's Impact on Society: 'Unpacking the Nano' at Cornell's Johnson Art Museum
(l to r): Benjamin Widger (Cornell Engineering alumnus; current Architecture student) and Spencer Lapp (Cornell Architecture alumnus). Photo: Jason Koski/Cornell University.
ITHACA, N.Y.- Heralding the role of design in profound societal change – in this case in India, the world’s most rapidly growing economy – Cornell University presents “Unpacking the Nano,” an exhibit highlighting Tata Motors’ Nano automobile, at the university’s Herbert F. Johnson Museum of Art. The exhibit will run until March 27, 2011.

The exhibit was planned and organized by the Cornell’s College of Art, Architecture and Planning. The show explains how it is possible to design and produce a car that sells for equivalent of $2,500. How will access to inexpensive, motorized mobility transform a society? The 1,322-pound Nano achieves 65 mph, promises safe transport and exceeds European air quality standards. Demand for the Nano is exceptionally high — more than 250,00 units will be produced this year and that figure is projected to rise to 500,000 soon.

The exhibition features a full-scale Nano, plus a production Nano dismantled and suspended in air in its 2,000 parts. The exhibition also has Tata Motors' very first concept vehicle, which consists of two used motor scooters welded together under the body of a golf cart. To show how little carbon dioxide the Nano emits, a 25-foot in diameter balloon will float above the museum’s sculpture garden. It represents the Nano’s emissions for one year.



Today's News

January 18, 2011

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Illuminating Design's Impact on Society: 'Unpacking the Nano' at Cornell's Johnson Art Museum

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