To mark the launch of the exceptional ABSOLUT LIMITED EDITION bottle, ABSOLUT
Vodka is set to unveil A work in Progress with internationally renowned New York artist, Krink and art, fashion and photography magazine, Exit
Since its inception in 1979, ABSOLUT has been at the forefront of design and creativity, sharing its unique and pioneering vision of the world through creative collaborations with some of the worlds most eminent figures, including Andy Warhol, Keith Haring and more recently Spike Jonze and Jay-Z.
Krink, aka KR, is one of the most visionary and inspirational street artists working today, and is also the creator of KRINK - a line of the finest quality handmade inks and markers, used by artists the world over. Originally from Queens and still based in New York City, Krinks unique technique has almost single-handedly popularized a global obsession with dripping ink in street art.
With the bottle as his inspiration, Krink has created fifteen individual custom-designed ABSOLUT LIMITED EDITION bottles, with each 70cl bottle being uniquely customized using the artists signature; KRINK ink, in striking black, silver and white.
Stephen Toner, Editor of Exit Magazine said, Exit's relationship with Absolut spans the past decade. Both share a unique vision of imaginative partnerships with artists and groundbreaking projects. This Autumn/Winter issue we commissioned one of Exit's favourite street artists, Krink, to bring his creative ideas to life and make the present exceptional with his own interpretation of the ABSOLUT LIMITED EDITION bottle.
The artwork created from the collaboration between ABSOLUT, Krink and Exit Magazine will be featured across twelve pages of Exit magazine, on the shelves in early December 2010.
Krink commented, The shape of the Absolut bottle is a design classic; I wanted to treat it as a sculpture. The bottle shape is iconic enough to represent their brand without showing their logo. The interaction between the drips and the bottle bring two iconic elements together, one helping the other.
Vlastimil Spelda, Marketing Director at Pernod Ricard UK said: ABSOLUT has been bringing collaboration to life for over thirty years and creativity has always been at the heart of everything we do. The collaboration with Krink and Exit Magazine has seen the iconic ABSOLUT bottle transformed by one of the hottest names in urban art, who has provided his very own contemporary twist on our stunning ABSOLUT Limited Edition bottle.