The First Art Newspaper on the Net   Established in 1996 United States Tuesday, June 19, 2018

Metropolitan Museum's Exhibitions Stimulate $784 Million Economic Impact for City
Twin brothers Mike, left, and Doug Starn, stand inside their "Big Bambu" structure in the Metropolitan Museum of Art's roof garden during a press preview, in New York, Monday, April 26, 2010. The artwork, measuring 100 feet long, 50 feet wide, and 50 feet high, comprises a complex network of 5,000 interlocking 30- and 40-foot-long bamboo poles, lashed together with 50 miles of nylon rope and incorporating an internal elevated pathway system. AP Photo/Richard Drew.

NEW YORK, NY.- The Metropolitan Museum’s concurrent presentation of three acclaimed and widely attended special exhibitions over the summer 2010 season—Picasso in The Metropolitan Museum of Art, Doug + Mike Starn on the Roof: Big Bambú, and American Woman: Fashioning a National Identity—generated $784 million in economic activity by regional, national, and international tourists to New York, according to a visitor survey the Museum released today. Using the industry standard for calculating tax revenue impact, the study noted that the direct tax benefit to the City and State from out-of-town visitors to the Museum totaled some $78.4 million.

Thomas P. Campbell, Director of the Metropolitan Museum, noted: “We are delighted that the Metropolitan’s outstanding collections and exhibitions continue to be such an exciting draw for visitors to New York, generating significant revenues for the City and the State during particularly challenging times. Summer at the Met has become, and will continue to be, a season of varied, appealing, and important exhibitions—required viewing, we hope, for museum visitors from both around the corner and around the globe.”

Commented Emily K. Rafferty, President of the Museum: “The data in this latest of a series of economic impact studies demonstrates again that the Metropolitan more than repays the investments that our public sector makes in this institution. We remain proud that so many of our out-of-town visitors continue to respond to the Met as the city’s leading attraction, and that our exhibitions help to stimulate so much tourism to New York.” Ms. Rafferty serves also as Chairman of NYC & Company, the city’s official tourism agency.

Picasso in The Metropolitan Museum of Art, on view from April 27 through August 15, 2010, drew 703,256 visitors. Doug + Mike Starn on the Roof: Big Bambú, shown from April 27 through October 31, 2010, attracted 631,064. American Woman: Fashioning a National Identity, on view from May 5 through August 15, 2010, drew 335,759 visitors.

The survey found that 72% of the Met’s summer visitors traveled from outside the five boroughs of New York. Of these, 20% were from the Tri-State area, 34% were from other states, and 46% were international visitors. Seventy-nine percent of travelers reported staying overnight in the City, and 72% of these visitors stayed in a hotel or motel. The median length of stay in the City was five nights.

These visitors reported spending an average $1,050 per person ($696 for lodging, dining, sightseeing, entertainment, and admission to museums, and another $354 for shopping) during their stay in New York.

Forty-seven percent of travelers cited visiting the Met as a key motivating factor in visiting New York. Of travelers, 44% made their first visit to the Museum, and another 26% made their first visit in several years.

The economic development impact on the City does not directly benefit the Museum, which maintains a policy of welcoming visitors to special exhibitions without imposing extra fees. All exhibitions are free with the Museum’s recommended admission.

The survey of visitors to Picasso in The Metropolitan Museum of Art, Doug + Mike Starn on the Roof: Big Bambú, and American Woman: Fashioning a National Identity is the most recent of a series of audience studies undertaken by the Metropolitan to calculate the public economic impact of its special exhibition program. In 2007, the Museum found that the concurrent showing of Cézanne to Picasso: Ambroise Vollard, Patron of the Avant-Garde and Americans in Paris, 1860-1900 had generated $377 million in economic impact; in 2004, its El Greco retrospective had generated $345 million in economic impact, and in 2000 reported that visitors to Egyptian Art in the Age of the Pyramids had generated some $307 million. A 1997 assessment estimated the economic impact of its exhibition The Glory of Byzantium at $184 million.

Using a scale of 1 to 10 to determine how important seeing one or more of the three exhibitions was in their decision to visit New York City, 28% of visitors surveyed in the study gave a rating of 8 or higher. Forty-seven percent gave a rating of 8 or higher to visiting the Metropolitan Museum in general. The economic impact is estimated to be $220 million for just those individuals who indicated that seeing the exhibitions was important in their decision to visit New York City and $368 million for those who wanted to see the Museum in general, yielding tax benefits of $22 and $36.8 million respectively.

The landmark exhibition Picasso in The Metropolitan Museum of Art was the Museum’s first to focus exclusively on the remarkable array of works by Pablo Picasso in its collection. The presentation revealed the Museum’s complete holdings of the artist’s paintings, drawings, sculptures, and ceramics—never before seen in their entirety—as well as a significant number of his prints. The exhibition was the seventh most highly attended exhibition since the Museum first began tracking exhibition attendance nearly 50 years ago.

Visitors to the site-specific installation Doug + Mike Starn on the Roof: Big Bambú witnessed the creation and evolving incarnations of a monumental bamboo structure in the form of a cresting wave as it was constructed throughout the spring, summer, and fall by the artists and a team of rock climbers. The work—which bridged the realms of sculpture, architecture, and performance—was the 13th consecutive single-artist installation for The Iris and B. Gerald Cantor Roof Garden.

American Woman: Fashioning a National Identity—the first exhibition drawn from the newly established Brooklyn Museum Costume Collection at the Met—explored developing perceptions of the modern American woman from the 1890s to the 1940s, and how they have affected the way American women are seen today.

Results of Visitor Survey
Picasso in The Metropolitan Museum of Art, Doug + Mike Starn on the Roof: Big Bambú, and American Woman: Fashioning a National Identity Exhibitions
May and July, 2010

A survey of visitors to three summer special exhibitions at The Metropolitan Museum of Art demonstrates that visitor spending by individuals from out of town generated $784 million of economic activity and provided an estimated direct tax benefit to New York City and State of $78.4 million.

618 visitors were surveyed over two weeks in May and July, 2010, when three special exhibitions—Picasso in The Metropolitan Museum of Art, Doug + Mike Starn on the Roof: Big Bambú, and American Woman: Fashioning a National Identity—were on view.

Key findings
* 703,256 people saw Picasso in The Metropolitan Museum of Art; 631,064 visited Doug + Mike Starn on the Roof: Big Bambú; and 335,759 attended American Woman: Fashioning a National Identity.

* The vast majority of The Met’s visitors are from out of town. Almost three-quarters (72%) of visitors surveyed were from outside the five boroughs of New York City.

* Of the out-of-town visitors, 20% were from the Tri-State area, 34% from other states, and 46% were international. International visitors on average spend more and stay longer than domestic visitors.

* More than three-quarters (79%) of the out-of-town visitors stayed overnight in the City, and the median length of stay was 5 nights. Almost three-quarters (72%) of these stayed in a hotel.

* Out-of-town visitors reported spending on average $696 on expenses and another $354 on shopping during their visit to New York, yielding an estimated $784 million in spending by visitors to the exhibitions. Using an estimate of a 10% tax rate on spending (combining sales and hotel taxes), the tax benefit for New York City and State would be roughly $78.4 million.

* During their stay in NYC, visitors participated in many other cultural activities: 73% visited museums, 46% saw a Broadway show, and 16% attended an opera, ballet, or concert.

* 47% of the out-of-town visitors reported that their visit to the Met was a determining factor in their decision to visit New York. Out-of-town visitors were asked how important seeing the Picasso in The Metropolitan Museum of Art, Doug + Mike Starn on the Roof: Big Bambú, and American Woman: Fashioning a National Identity exhibitions, and visiting the Met in general, were to their decision to visit New York City. Using a 1 (not at all important) to 10 (very important) scale, 28% of visitors gave a rating of 8 or above with regard to the exhibitions, and 47% gave a rating of 8 or above to visiting the Met in general.

* Using just those individuals who said the exhibitions or the Museum were highly important in their visiting decision, the visitor spending estimate would be $220 million (for the exhibitions) or $368 million (for the Museum in general). These figures would yield tax benefit estimates of $22 million and $36.8 million respectively.

* Of travelers, 44% made their first visit to the Museum, and an additional 26% made their first visit in several years.

* The median age for visitors surveyed was 48, with 39% over 55. As is typical for the Met, visitors are highly educated, with more than half (53%) holding a master’s degree or higher. Met visitors also have high incomes; the median reported income was $79,000 and 37% had income over $100,000.

The latest economic development survey was conducted by the Office of Market Research, Visitor Services Department.

Last Week News

December 14, 2010

Sotheby's Presents Works to Be Featured in "Hurouf: The Art of the World" Sale in Doha

PAFA Receives Unprecedented Gift of Art by Philadelphia Collector Linda Lee Alter

The Andy Warhol Foundation Threatens to End Smithsonian Funding      

Three Major German Museums Announce an Exhibition on the Art of the Enlightenment in China

Galerie Gabriel Rolt Presents "No/No": An Exhibition by Arno Nollen and Andre Van Noord

Groundbreaking ROM Exhibition Explores Our World's Most Precious Natural Resource

Ballet in Focus, a Case Display of Nearly 40 Portraits Shown at the National Portrait Gallery

Mysteries of Egypt Explored in Forthcoming Blockbuster Exhibition at the Herbert

Exhibition at Woodmere Art Museum Takes a Fresh Look at John Folinsbee's Life and Work

Banksy's Original Art Work for Greenpeace Campaign Poster to Sell at Bonhams

Unseen Egon Schiele Work to be Unveiled at the New Richard Nagy Gallery in UK

Maria Bussmann Transports Viewers into Her Personal Cosmos of Memory and Imagination

Eli Klein Gallery Showcases Yang Qian's Solo Exhibition: Fragment & Identity

Italian Artist Marco Dablosco Presents Acclaimed Performance Piece Scala 1:18

Airport Design Architect Curtis Fentress Awarded Silver Medal by the American Institute of Architects

Indonesian Artist Sells Volcano Ash as Souvenirs to Raise Money for Victims of its Eruptions

Renowned Artists Albert Paley and Martin Blank to Collaborate in Museum of Glass Hot Shop

Clinton Home Readies for New Historic Site Status

December 13, 2010

Hamburger Kunsthalle Opens First Major Philipp Otto Runge Retrospective in Thirty Years

Selected Group of Victorian and Edwardian Masterpieces To Lead Sotheby's London December Sale

Collection Lambert in Avignon Celebrates 10th Anniversary with Exhibition

LACMA Debuts First International Exhibition Focused on Art in India's Fabled City of Lucknow

Lawyer Takes a Look at the Legal and Practical Lessons Learned at Art Basel Miami Beach 2010

Scots Who Shook Up Victorian Art on Show in London at the Royal Academy of Arts

Kimbell Art Museum Presents First Major U.S. Exhibition Devoted to Salvator Rosa

Correr Museum in Venice Presents a Prestigious Exhibition of Glass, 'The Adventure of Glass'

Von Lintel Gallery Present an Exhibition of Paintings by Chinese Artist and Philosopher Zou Cao

Asian Art Specialists, Auction Houses and Museums Join Forces to Present Asia Week New York

The Georgia Museum of Art to Reopen with Weeklong Celebration in January 2011

The CAC Málaga Presents a Survey of Julião Sarmento's Work from the Last Decade

Robert F. Kennedy-Owned Emancipation Proclamation Goes for $3.7 Million

First Solo Museum Show in the United States by the Artist and Writer Emily Roysdon at Berkeley Art Museum

Dramatic Increase in the Use of Carnegie Museums' $1 Access EBT Card Admission Program

Exhibition on the Fractures of Architecture at Migros Museum Für Gegenwartskunst

Suite Fine Art Gallery Presents Exhibition Concerned with the Meaning of Formal Disorder

Three Alumni and One Faculty Member Exhibit Solo Shows at the Maryland Institute Collage of Art

Public Access to Conservation Centre to Close

Peabody Essex Museum Announces Changes to the Board of Trustees

The Whitney Creates New Management Structure with Promotion of Key Staff

Rare New Orleans Gold, Saint-Gaudens Coinage and 18th Century Rarities of Early U.S. Mint Anchor Heritage Auctions Sale

Children can Have Fun with Picasso this Christmas at the Art Gallery of Western Australia

Milwaukee Art Museum Frames a Decade with Newest Exhibition

MoMA PS 1 Presents New York Debut of Feng Mengbo's "Long March: Restart"

Colección Patricia Phelps de Cisneros Announces Sofía Hernández Chong Cuy as New Curator of Contemporary Art

Group Exhibition at Wallach Art Gallery to Examine Art and Democracy in Europe

December 12, 2010

First Solo Show in South America of Works by Georg Baselitz Opens in Sao Paulo

Art Institute Showcases Innovative Projects Linking Architecture and Design Practices

Mexican Archaeologists Say Tonina Ballgame Court may Be the One Described in Popol Vuh

Dedicated Sale of 20th Century British Art Announced at Sotheby's for December 15th

Museum für Moderne Kunst Presents New Frankfurt Internationals: Stories and Stages

Lichtenstein Painting Originally Purchased for $27.50, Sells for $128,700 at Quinn's

Paul Kasmin Gallery Opens New Space in Istanbul with Exhibition by David La Chapelle

Iranian Film Today Festival Returns to the High Museum of Art for the 13th Year

18 Cross-Generational Artists will Be Featured in MoMA PS 1's Presentation of The Talent Show

Designing Media, a New Book by Bill Moggridge, Explores New and Traditional Media

Hanneke Meijer and Rokus Due Say Giant Stork Once Roamed Indonesian Island

Curator of Prints and Drawings at the Museum of Fine Arts, Boston, David Becker, Dies

An Exhibition of Photographs by Cleveland-Born Nathan Harger Opens at Hasted Kraeutler

Fine Arts Center Presents an Exhibition of Over 100 Works by Contemporary Mexican Ceramic Artists from Tonalá

"El Nacimiento": Selected Nativities from the Boeckman Collection on View at the Tyler Museum of Art

Children's Book Illustrations Conjure Magic from Real Life at Zimmerli Art Museum at Rutgers

Andrew Skurman Receives Chevalier des Arts Medal for Architecture from France

Columbia Museum of Art Implements Renewable Energy Project with Grant from the US Department of Energy

Nasher Sculpture Center Presents Alexander Calder and Contemporary Art: Form, Balance, Joy

United States Artists Announces 50 USA Fellowships for 2010

December 11, 2010

Berlin's Alte Nationalgalerie Displays Eighteen Works Returned in the Past Ten Years

Visionary Director of the Museum of Fine Arts, Houston, Peter Cort Marzio, Dies

After Decades in Storage, George Armstrong Custer Flag Sells for $2.2 Million

Michigan State Hires Michael Rush as Director of Eli and Edythe Broad Art Museum

Columbia Museum of Art Announces Exhibition of Collection of Hudson River School

New Installation of Recent Media Art Acquisitions Opens at the American Art Museum

Trove of John F. Kennedy Photos Sold for Over $150,000 at Auction in New York City

Important 20th Century Decorative Art and Design Works Shine at Christie's New York

Globetrotting Redheaded Comics Reporter Brenda Starr Leaving the Biz in January

Sotheby's Team Dominates in Old Master Paintings at Auction for a Tenth Successive Year

Famous Christian Landmark Tree, The Glastonbury Holy Thorn Tree, Chopped Down

Scream Gallery Presents an Exhibition with a Seasonal Sprinkling of Diamond Dust

Tate Britain Commissioned Conceptual Artist Giorgio Sadotti to Create Christmas Tree

Lalique 'Serpent' Vase Brings $56,673 World Record Price in Heritage Art Glass Auction

Mikel Rouse's Passport: 30 Years Drawn on the Road, An Exhibition at The New York Public Library

Jewish Museum in Warsaw Now Half-Complete

Son of Pink Floyd Guitarist David Gilmour Issues Apology for Climbing Memorial

Exhibition of Tom Lubbock's Beautifully Crafted Paper Collages for the Independent at the Victoria Miro

New Exhibition Displays Artist's Religious Fervor at Jule Collins Smith Museum of Fine Art

December 10, 2010

Exhibition of Works by Painter Amedeo Modigliani Opens at the Municipal House in Prague

Surrealist Triumph at Galerie Charpentie; Contemporary Art Sale Totals €13.7 Million

Mexican Archaeologists Report Finding Prehispanic Objects at Nevado de Toluca

Russian Billionaire Roman Abramovich Buys an Island to Show His Art Collection

New York City's Museum of Arts and Design to Start Exploring Scent as an Art Form

The Year of the Rabbit: From Dali to Marilyn Monroe, Playboy Sells Art at Christie's

Bonhams to Sell Eric Clapton's Guitars and Amps in Aid of the Crossroads Centre

Exhibition of Vintage Photographs by Leopoldo Poméson at Michael Hoppen Gallery

Burgeoning Interest in Collecting Push 19th Century Oriental Rugs to Forefront in Art World

Seminal Works by Eve Sonneman on View at Nohra Haime Gallery in New York

Picasso Auction from the Collection of His Longtime Chauffeur Canceled Amid Mystery

Guggenheim Museum Announces Winners For Rob Pruitt's 2010 Art Awards

A Significant Exhibition of Gustave Moreau Opens at the National Gallery of Victoria

Lawsuit: Cezanne at New York City's Metropolitan Wrongly Acquired

Exhibition of Works from 1976-2010 by Herlinde Koelbl at the Munchner Stadtmuseum

Top Guns from SAS Founder, African Game Hunter and Field Marshall Hit Bullseye at Bonhams

Sotheby's Hong Kong to Sell the Andrew Lloyd Webber Wine Collection

Fossilized Hyena Dung Found Off Dutch Coast

New Museum Launches Competition for Temporary Outdoor Structures

December 9, 2010

Sotheby's Evening Sale of Old Master & British Paintings Realises $37,054,556

17th-Century Spanish Sculpture, by Juan Martínez Montañés, Acquired by the Toledo Museum of Art

Wikileaks Founder Julian Assange "Man of the Year" in Naples Nativity Creches

Art Institute of Chicago Announces Major Acquisition of an Early 17th Century Painting

In Time for the Holidays, Christie's Launches Free App Optimized for the iPAD

Controversial Video by David Wojnarowicz "A Fire in My Belly" on View at the New Museum

Bonhams Sell 38 Pieces of Fine Meissen Porcelain that Survived the 1945 Dresden Bombing for £500,000

Garry Gross, the New York Photographer of Young, Nude Brooke Shields Dies

Recently Acquired Peformance Art Piece by Allora & Calzadilla Debuts at MoMA

Ben Johnson Begins to Complete One of His Paintings in Public at the National Gallery

Sotheby's Smashes World Record for Any Piece of English Furniture Sold at Auction

Getty Museum Displays a Selection of Chinese Photographs Produced Since the 1990s

Bonhams to Sell Archibald Thorburn Masterpiece Entitled 'The Covey at Daybreak'

Ambika P3 Presents Terry Flaxton: High Resolution Moving Image Works

Art Gallery of Alberta Announces Winning Project in Sculpture Commission

Sharjah Art Foundation Announces Artists and Participants of the 2011 Sharjah Biennial

Centre D'Art Contemporain Presents Image Mouvements

The Hirshhorn Launches ARTLAB+ Digital Technology and Innovative Approaches Are Key

Parasol Unit Presents Exhibition Dedicated to the Work of Emerging British Artist Nathan Cash Davidson

Most Popular Last Seven Days

1.- Porsche Super Speedster offered for first time in 50 years at RM Sotheby's Porsche 70th Anniversary Auction

2.- Cummer Museum of Art & Gardens opens 'Storytelling: French Art from the Horvitz Collection'

3.- Gauguin: Voyage to Tahiti stars Vincent Cassel as the famed French artist

4.- Stunning colored diamonds expected to dazzle at Heritage Auctions' Summer Fine Jewelry Auction

5.- US designer Kate Spade found dead at 55

6.- Vincent Van Gogh painting sells for over 7 million euros: Artcurial auction house

7.- Sir Stanley Spencer painting discovered hidden under a bed during a drugs raid

8.- Oxford's Bodleian Libraries unveil UK's first major Tolkien exhibition in decades

9.- Major exhibition at the Guggenheim explores decades of work by Alberto Giacometti

10.- World's largest freshwater pearl goes for 320,000 euros

Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .


Ignacio Villarreal
Editor & Publisher:Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Ramírez

Royalville Communications, Inc
Founder's Site. The most varied versions
of this beautiful prayer.
to a Mexican poet.

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful