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onedotzero and Wieden + Kennedy Announce 2011 Partnership
NEW YORK, NY.- onedotzero and Wieden + Kennedy announce today a new partnership for 2011. The two companies will work together, focusing on a shared passion for, and commitment to, the interactive arts – and an intent to seek out and champion innovation and excellence for interactive and digital artwork created by artists from around the world.

Following the recent cuts imposed by the coalition government on the Arts Council of almost 30% (£19 million) both companies believe there is a need to protect the art, and in particular, the interactive art world where possible.

Shane Walter, Creative Director, onedotzero said, ‘At a time when funding for the arts is being cut it is more important than ever to broker new and innovative forms of partnership between the business and arts sectors and to find ways to keep art popular, healthy and relevant. We believe that the interactive arts are an incredibly relevant way to engage people in broader discussions about art, culture and technology and to think seriously about the kind of future we want to build.’

Discussions are under way to launch a high-profile, annual award in 2011 – The Interactive Arts Transvision Award. The idea is to celebrate the power of technology and the human imagination to create new types of art, new categories of beauty and new ways of seeing. Plans are currently in development – and both companies are calling for partners to help make the idea a reality.

Andy Cameron, Interactive Creative Director, Wieden + Kennedy said, ‘The Interactive Arts Transvision Award is about championing new forms of engagement, new opportunities to connect, and new ways for audience and artist to relate to each other. It builds on contemporary cultures of interactivity, gaming, peer to peer sharing, physical computing, mobile geo-location - and plunders all of them to create radically innovative and critically resonant art works. We believe that this vibrant contemporary arts movement deserves to be celebrated with its own high profile global award based out of London.’

The announcement of the collaboration between W+K and onedotzero is the culmination of an ongoing relationship between the two companies.

For the 2009 edition of the festival, onedotzero invited W+K to commission their brand identity, inspired by the theme of convergence and collaboration. Taking advantage of onedotzero's vast fan base and constant, global, online conversations, W+K presented a constantly updating visual identity, made up of harnessed and live conversations from a diverse range of online sources including blogs and Twitter. These aggregated words and opinions were then channelled via specially produced software (devised by computational designer Karsten Schmidt), creating colourful strands that moved organically as if alive.

The development of the Award also follows the success of the onedotzero co-curated exhibition, Decode: Digital Design Sensations, at the V&A in April 2010. Decode showcased the latest developments in digital and interactive design, from small, screen-based, graphics to large-scale interactive installations and featured both existing works and new commissions. Andy Cameron co-created one of the exhibits – the Venetian Mirror – a monumental interactive art installation made at Fabrica. With audience participation at its heart, Decode featured work by established international artists and designers such as Daniel Brown, Golan Levin, Daniel Rozin and Troika, the exhibition explored three themes: Code, Interactivity and Network.

Tony Davidson, Executive Creative Director, Wieden + Kennedy said, ‘The interactive arts are pushing the boundaries of what is possible creatively. We want to help push those boundaries further and on an even bigger scale”.

Wieden + Kennedy | Shane Walter | Andy Cameron | onedotzero |


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