The First Art Newspaper on the Net Established in 1996 United States Saturday, March 28, 2015

Underground Gallery: London Transport Posters 1920s-1940s at MoMA
Abram Games (British, 1914-1996). London Transport at London's Service. 1949. Offset lithograph, 39 1/2 x 24 3/4" (100.3 x 62.8 cm). The Museum of Modern Art, New York. Gift of the designer.
NEW YORK, NY.- After World War I, striking modern posters began to transform the stations of London’s Underground, the first subterranean railway system in the world. These posters were the crucial face of a pioneering public transport campaign for coherence and efficiency that also included station architecture, signage and timetables, buses and bus stops, train interiors, upholstery, and even public trash bins. The program is still recognized as a landmark in corporate design.

The principal figure in this famous campaign was Frank Pick (1878–1941), who joined the Underground Group as an assistant in 1906 and became managing director of the newly formed London Passenger Transport Board in 1933. Pick commissioned Edward Johnston to design the system’s distinctive typeface—Johnston Sans (1916)—and roundel logo (1918), Charles Holden to design station architecture (from 1925), and Harry Beck to design the iconic Underground map (1931–33). At a time when British design was largely unregulated, Pick established a standard in design management that would serve as a beacon for quality and progressive innovation. In 1942 he was acclaimed by historian Nikolaus Pevsner as "the ideal patron of our age."

The Underground stations were hung with changing series of posters by some of the most significant artists of the time, including Edward McKnight-Kauffer, László Moholy-Nagy, Zero (Hans Schleger), Edward Bawden, and Abram Games. The result was a network of "poor man’s picture galleries." These posters from collection of The Museum of Modern Art speak to the experience of modern London—from culture and entertainment to the anxieties of daily life in wartime. In the so-called Golden Age of London Transport graphics, in the 1920s–30s, production exceeded forty posters per year promoting urban attractions, regulating congestion, encouraging visits to the country, and celebrating the modernity of the transport system itself. During World War II they explained new procedures related to blackouts and air raids. About the posters, one British newspaper reported in 1951, "An excellent show they make, covering many facets, both grim and gay, of the British way of life."

The exhibition is organized by Juliet Kinchin, Curator, and Aidan O’Connor, Curatorial Assistant, Department of Architecture and Design.

New York | "Underground Gallery" | Juliet Kinchin | MoMA |

Today's News

July 28, 2010

Mexican Authorities Recover 144 Original Pre-Columbian Pieces and Colonial Religious Works

Maximilien Luce, Neo-Impressionist. A Retrospective at Musée des Impressionnismes Giverny

MFA Houston Announces Acquisition of Over 160 Decorative Arts Objects

Portrait of Secretary Norman Y. Mineta Presented at the National Portrait Gallery

Salvador Dalí's Mustache Finds New Home on a Delta Plane

Rafael Viñoly Architects to Design Edward M. Kennedy Institute for the United States Senate

Ohio's Butler Museum to Host Exhibition by Rolling Stone Ronnie Wood

Sotheby's to Sell Group of Important Paintings by Mahmoud Said

Scientists in New Titanic Expedition will Create 3D Map of Wreck

Book is First to Examine John and Dominique de Menil's Contributions to Art

Brainstem, Spinal Cord Images Hidden in Michelangelo's Sistine Chapel Fresco

Lawyer: Negatives Verified by Team of Experts as Ansel Adams' Work

A Tribute to Andy Warhol with an Exclusive Collection of Bottles of Dom Pérignon

Exhibition at Museum of Fine Arts Features Acclaimed Series, The Brown Sisters

Art Funded Works by William McTaggart Shown in Centenary Celebration at Kirkcaldy Museum and Art Gallery

Underground Gallery: London Transport Posters 1920s-1940s at MoMA

Painting at Center of Caravaggio Mystery Unveiled in Rome

Angela Brady Elected Next President of the RIBA

IVAM Opens First Exhibition in Europe by Chinese Artist Wang Xieda

Exclusive Catherine Opie Exhibition Opens at Los Angeles County Museum of Art

Vast Collection of Works of Art by Jean Cocteau to Sell at Bonhams

Handwritten Diary of Extraordinary Trip for Sale at Bonhams

Dora Carrington Drawing Scooped for Cecil Higgins Art Gallery & Bedford Museum

The American Landscapes of Asher B. Durand to Be Explored in Exhibition at Fundación Juan March

Inverleith House Opens First Museum Exhibition in the UK Devoted to the Artist Joan Mitchell

Most Popular Last Seven Days

1.- Alan Bean's Apollo 12 space memorabilia for auction at Bonhams' annual Space History sale

2.- Former electrician who hid 271 Picasso works found guilty of possessing stolen goods

3.- Museo del Prado brings together for the first time four masterpieces by Van der Weyden

4.- Study by Mexican anthropologist says elites' clash led to Teotihuacan collapse

5.- Classical realist painter Jenness Cortez re-imagines Leonardo's 'Mona Lisa'

6.- National Gallery of Art reunites Rubens' Three Magi for the first time in a century

7.- Adolf Hitler 1912 watercolor still life painting to be auctioned by Nate D. Sanders Auctions

8.- Curator at Croatia's Natural History Museum finds Neanderthals were world's first jewellers

9.- 17 tourists killed and 42 wounded as gunmen attack Tunisia's National Bardo Museum

10.- Anish Kapoor presents a series of giant and wildly expressive resin and silicon works

Related Stories

Invisible Exports announces the New York solo debut of work and objects by Bob Mizer

Six weeks after, New York City artists seek help to scrub away superstorm Sandy's stains

Just discovered Scharl Portrait of Einstein up for sale for first time

New York State Museum exhibits historic images from Burns archives

La Dolce Vita: 1950-1960. Stars and Celebrities in the Italian Fifties at Eataly New York

The Art of Playboy, Gil Elvgren, Golden Age greats headline Fall New York illustration art auction

Costa Rica reclaims artifacts from the prestigious Brooklyn Museum in New York

Doyle New York to auction the Arthur Rothstein photograph collection in October

New study identifies pine bush as "Stop Over" for migrating birds

Chinese Gilt-Bronze Bell achieves $482,500 at Doyle New York's Asian works of art sale

Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .


Ignacio Villarreal
Editor & Publisher: Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Ramírez - Marketing: Carla Gutiérrez
Special Contributor: Liz Gangemi - Special Advisor: Carlos Amador
Contributing Editor: Carolina Farias

Royalville Communications, Inc
Founder's Site. The most varied versions
of this beautiful prayer.
to a Mexican poet.

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site