The First Art Newspaper on the Net Established in 1996 United States Wednesday, July 23, 2014


MOCA Receives Additional Gift from Photographer Max Yavno's Estate
Max Yavno, Muscle Beach, 1949, gelatin silver print, 15 7/8 x 19 7/8 in., collection of The Museum of Contemporary Art, Los Angeles, The Max Yavno Collection.
LOS ANGELES, CA.- The Museum of Contemporary Art, Los Angeles (MOCA), announced a generous gift of $435,000 from the estate of renowned Los Angeles photographer Max Yavno, nearly 25 years after his death. Yavno, who died in 1985, was an accomplished fine art and commercial photographer known for his social documentation and sensitive depiction of urban realism.

In 1989, MOCA received a substantial portion of Yavno’s estate, including 183 vintage and contemporary prints and a contribution of $500,000, which was made possible by the late Leonard Vernon, MOCA Board trustee (1989–96) and noted photography collector. In the same year, an exhibition of the photographs was presented at MOCA Grand Avenue. In 2007, upon Vernon’s passing, Stephen D. McAvoy succeeded Vernon as executor of Yavno’s estate. Through McAvoy’s efforts, and with the assistance from the staff of the State of California’s Unclaimed Property Division, an additional $435,000 has been obtained for the benefit of the museum.

“This is an unexpected, greatly valued, and generous gift from the estate of Max Yavno, who is one of the most important photographers of our time. The museum’s photography collection has significantly been enhanced by the addition of his great work,” commented MOCA Director Jeffrey Deitch. “MOCA extends its sincere thanks to Stephen McAvoy for his unyielding efforts to secure the additional funds for the museum.”

“The generous gift from the Yavno estate marked the founding of MOCA’s photography collection and has supported many of the museum’s greatest photography exhibitions—from W. Eugene Smith: Let Truth Be the Prejudice (1986) and Perpetual Motif: The Art of Man Ray (1989) to Garry Winogrand (1989), among others—and Leonard Vernon was, without a doubt, the single most dedicated advocate for a robust photography program at MOCA,” said MOCA Chief Curator Paul Schimmel.

“Max Yavno was the preeminent chronicler of Los Angeles who made some of the most iconic images of this city, including Muscle Beach (1949). His generous gift of 183 of his own photographs in 1989 laid the foundation for MOCA’s photography collection, which now numbers more than 3,500 works and continues to be a key component of MOCA’s program,” commented MOCA Associate Curator Rebecca Morse.

Said Stephen McAvoy, successor executor of the estate of Max Yavno and retired controller of City National Bank, “I am amazed and pleased that 25 years after Max’s death, these funds are still able to benefit the museum, and are eligible to be matched by the generous grant given to the museum by The Broad Foundation.”

“Max was a great photographer, an incredible craftsman, and a master printer. He had a unique eye, composing his pictures in the camera so that all the work was done before he pressed the shutter. I am delighted that MOCA, and most of all Los Angeles, can benefit from these spectacular prints,” commented Carol Vernon, daughter of the late Leonard Vernon.

Max Yavno (b. 1911, New York; d. 1985, San Francisco) studied business and political science at Columbia University (1927–32) and began his photography career in the late 1930s when he was hired by the Federal Theatre Project, a division of the Works Progress Administration, to photograph cityscapes that could serve as inspiration for theatrical stage sets. Simultaneously, he joined the Photo League, a group of photographers dedicated to the medium as a tool for social change. He was president of the Photo League in 1938 and 1939 and his affiliation with the organization formed the foundation of his style, which was focused on urban street life, working people, and the richness of everyday life.

During World War II, Yavno was drafted into the army as a photography instructor in Southern California. Upon his discharge in 1945, he took up permanent residence on the West Coast where he created the photographs for The San Francisco Book (1948), with writer Herb Caen, and The Los Angeles Book (1950), with writer Lee Shippey. He also contributed photographs to The Story of Wine in California (1962), with text by M.F.K. Fisher.

Yavno photographed some of his most well-known images of California, which include scenes from Hollywood premieres, Muscle Beach, San Francisco trolley cars, the barrio, corner gas stations, boxing matches, and hot dog stands. His photographs are known for their technical brilliance and aesthetic power. He felt that technique is to photography what grammar is to writing and that, “all the technique in the world won’t make you a great photographer any more than mastering grammar will make you a fine writer. But it helps you communicate, which is an important part of what photography is all about.”

known for its compositional strength and a rare sensitivity to texture and form. In 1954 and 1955 he was awarded the New York Art Directors Gold Medal. In 1975, after a 21-year commercial photography career, Yavno began to devote himself exclusively to fine art photography, concentrating on the environs of Los Angeles, San Francisco, and New York. He also traveled to Israel, Egypt, Mexico, and Morocco to capture the social landscapes of these different cultures.

Yavno’s photographs are also included in the permanent collections of the Museum of Modern Art, New York; the Metropolitan Museum of Art, New York; the International Museum of Photography, Rochester, New York; the San Francisco Museum of Modern Art; the Los Angeles County Museum of Art, among others.

Los Angeles | The Museum of Contemporary Art | Max Yavno |


Today's News

July 16, 2010

Experts Work to Free Buried Ship Hull at World Trade Center Site in New York

Roy Rogers' Stuffed Horse Sold to Nebraska TV Station

Fundació Gala-Salvador Dalí Wins Case Against Self-Named Dalí Museum in Berlin

Microsoft Co-Founder Paul Allen Pledges Fortune to Philanthropy

MOCA Receives Additional Gift from Photographer Max Yavno's Estate

NEA Chairman Rocco Landesman Announces $3 Million in Grants

Long Lost Charlie Chaplin Film to Debut at Virginia Festival

Group Exhibition Gimme Shelter Opens at Mixed Greens

Exceptional Scottish Colourists Star in Bonhams Scottish Sale

Photographs of Wildfires by Youngsuk Suh at Haines Gallery

Heirs Spar over Lucille Ball Auction to Be Held at Heritage Auction Galleries

SFMOMA Presents Rebecca Solnit's Infinite City: A San Francisco Atlas

Hitting a Home Run on Stamps for Pioneering Baseball League

Tembleque Aqueduct Registered in 3D Images

St. Louis Arts Organizations Present the American Arts Experience

Rare Needlework Book Cover from the Book of Beauty, 1896 to Sell at Bonhams

Tate Liverpool Receives Freedom of the City of Liverpool

Exhibition Features the Future Leaders of New York's Design Community

Portinari Painting Stolen from Brazil Museum

Most Popular Last Seven Days



1.- Archaeologists discover Roman 'free choice' cemetery in the 2,700-year-old ancient port of Rome

2.- Romanians must pay 18 million euros over Kunsthal Museum Rotterdam art heist

3.- Hello Kitty designer Yuko Yamaguchi defends cute character as cat turns 40 years old

4.- eBay and Sotheby's partner to bring world class art and collectibles to a global community

5.- Exhibition on Screen returns with new series of films bringing great art to big screens across the globe

6.- Marina Abramović reaches half way point of her '512 Hours' performance at the Serpentine Gallery

7.- The Phillips Collection in Washington introduces a uCurate app for curating on-the-go

8.- United States comic icon Archie Andrews dies saving openly gay character

9.- New feathered predatory fossil, unearthed in China, sheds light on dinosaur flight

10.- Exhibition at Thyssen Bornemisza Museum presents an analysis of the concept of the 'unfinished'

Related Stories



LA Art Show 2013 to feature top galleries, blockbuster special exhibitions

Looking for a good film? Museums like LACMA host more and more events for movies

A visual "mashup" of Chicano muralism at the Los Angeles County Museum of Art

Los Angeles Modern Auctions breaks multiple records with the Richard Dorso Collection

Artistic Evolution: Southern California Artists at the Natural History Museum of Los Angeles County, 1945-1963

Los Angeles' latest art project is 340 tons, rock solid and costing $5 million to $10 million

LACMA presents first major exhibition of mid-century Modern California design

Port of Los Angeles Unveils its Most Unique Ship Yet

LA Art Show Debuts Never-Before Seen Works by Photographer Henri Cartier-Bresson

Los Angeles County Museum of Art Presents the First Museum Exhibition of Artist Steve Wolfe



Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 

Founder:
Ignacio Villarreal
Editor & Publisher: Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Rmz. - Marketing: Carla Gutiérrez
Special Contributor: Liz Gangemi - Special Advisor: Carlos Amador
Contributing Editor: Carolina Farias

Royalville Communications, Inc
produces:

ignaciovillarreal.org theavemaria.org juncodelavega.org facundocabral-elfinal.org
Founder's Site. The most varied versions
of this beautiful prayer.
Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site