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Adam Magyar to Create Two Large-Scale Outdoor Installations
Adam Magyar, Urban Flow # 1075, London, Digital Silver Gelatin Print (detail),
LONDON.- Hundreds of members of the public to be invited to participate in two revolutionary photographic commissions to create public art installations using Olympic finish line technology in London and Birmingham

In association with Rhubarb-Rhubarb, the internationally renowned Photographic Development Agency, based in the West Midlands, image maker Adam Magyar will create two large-scale outdoor installations, working with Newham Council and Birmingham Cultural Partnership. In each place the public will be invited to take part to create a work of art for their city. A minimum of 300 local people, including young Olympic hopefuls and creatives from the different arts industries, will be needed to create each image.

In July 2010 the public are invited to Walk for the Camera and become part of two large outdoor installations using an innovative camera which captures a scene one pixel at a time to capture movement. The Walking As One image that is created will then be enlarged and transferred on to the blue fence around the Stratford tube station in London, and the hoardings around the Library of Birmingham, a new building which is currently under construction in Centenary Square Birmingham.

In London, the Walk for the Camera will take place on Saturday 17 July at the Mayor’s Newham Show in East Ham, at Central Park and Newham Council is calling on at least 300 local residents to take part. In Birmingham, the walk will take place on 24 July, as part of the city’s celebration of the London 2012 Open Weekend. Using the same technologies as those used on the Olympic Finish Line, Adam Magyar has built his own software to transpose the thousands of slices per second, captured by the camera, to create stunning images which embrace time and space in a most intriguing way. The world around it may change but the camera remains stationary and as one pixel is placed next to another, something intransient emerges. All that is moving becomes stilled and static objects such as buildings become background patterns, adding to the surreal ambience of motion and speed within the image.

Adam Magyar was one of the participants of the 2009 Rhubarb Rhubarb International Review which plays host to photography talents and experts from around the world and which takes place again this year 29 July to 1 August 2010. Magyar’s installations for the hoardings around the site of The Library of Birmingham and for Newham in East London were conceived and produced by Rhubarb Rhubarb Director Rhonda Wilson who said:

"It’s always amazing working with artists – they bring so much energy to the table, to the cities they profile and to the public environment. The International Review is a great resource to find such insight and we were delighted to meet Adam Magyar at our 2009 event and work with him around the Rhubarb ethos – to both develop opportunity and create Extraordinary Projects. There is an eloquent beauty in Adam's images. They are also metaphorical – of people being united and travelling together. A hopeful message in troubled times."

Adam Magyar said: "Walking As One is a challenging reinterpretation of my images. Working with Rhubarb Rhubarb gave my concept a new perspective and has turned it into something light and refreshing, I'll be capturing what people do the world over... they walk."

London | Adam Magyar | "Walk for the Camera" |




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